Brand Positioning for Creative Entrepreneurs
Your work is exceptional. Your Positioning? Unclear.
Strategic clarity that helps you articulate premium value, attract luxury clients, and charge accordingly with confidence.
An uncomfortable truth
You've poured intention into every detail of your client experience. But articulating your value from the inside? That's where even the most talented creatives struggle to see clearly. I guide high-end creative entrepreneurs through luxury brand strategy—bringing precision to your essence, positioning, and story. Using brand psychology and refined frameworks, I help you articulate what makes you exceptional. So your ideal clients understand why you're the obvious choice.
Become the obvious choice
Your ideal clients seek businesses that feel intentionally crafted for them—brands that understand their challenges, exude quiet confidence, and reflect their own elevated standards.
I work with high-end creative entrepreneurs at pivotal moments: scaling with intention, repositioning for premium markets, or finally aligning their brand with the quality of clients’ desire to work with.
Instead of navigating brand building alone, let me guide you toward strategic alignment—using proven frameworks to create an experience your clients will value.
Working with Karen was such a lovely experience! As a solo founder of a luxury hair wellness brand, business strategy and web design were not my areas of expertise. Karen stepped in with strategic guidance that helped us flawlessly launch! Her insights allowed us to position ourselves effectively in the premium market space. Working with Karen is a top-tier experience; she took a lot of pressure off my to-do list and allowed me to focus on building my brand's foundation. Her strategic approach delivered spectacular results, and I look forward to working with Karen as we expand and grow.
Dr. Natalie K.
Hi, I'm Karen—Luxury Brand Strategist for creative entrepreneurs
Since 2017, I've worked with creative businesses serving premium clients. What I observed repeatedly: talented founders doing exceptional work, yet their brand presence didn't communicate their level of expertise or the experience they delivered.
Generic websites. Positioning that felt too broad. Visual identities that made potential clients hesitate before investing.
The consequence? Lost opportunities. Underpricing. The exhausting gap between the quality they delivered and how they were perceived.
I built The May Creative to close that gap through intentional brand strategy.
What distinguishes this approach:
With a background in fashion merchandising and economics, I bring a deep understanding of luxury market psychology and desire-driven positioning to every engagement. That insight translates into tangible outcomes: strategic clarity, polished messaging, and a brand experience that feels as intentional as your client experience.
Your online presence should match the standard you've set for your work.
Not trendy. Not loud.
Timeless, sophisticated, strategically positioned.
I had a vision for expanding my business, but I wasn't sure how to effectively put it in place. Karen was such a joy to work with. I've never worked with someone so organized, timely, and communicative. Karen expertly translated my business vision into a practical revenue-generating solution. My shop has become a valuable additional revenue stream, strategically complementing my core business and allowing me to monetize my expertise by offering products that support my clients' wellness journeys.
Erin T.
From the blog
Insights & Perspectives
Explore strategic brand thinking for high-end creative entrepreneurs who serve luxury clients.
Clear. Confident. Chosen
Brand Articulation Experience is the strategic foundation that comes before design—8 weeks of positioning work that gives you brand clarity, messaging architecture, and the language to articulate premium value. For established creative entrepreneurs ready to attract luxury clients and command the investment their expertise deserves