Where modern luxury
brands come to elevate their eCommerce experience


Luxury Branding • Shopify Design • Klaviyo Marketing

When you're ready for the quality of your brand and products to be reflected online & beyond, embark on a co-creative engagement. That builds brand loyalty and increases product sales, where you have all the correct elements for a successful luxury experience.

Reimagining Your Luxury Brand

It begins with ensuring you have the correct elements to help cultivate, connect, and convert dream customers. The step-by-step process includes the following.


An exclusive 4-phase engagement

The Luxury eCommerce Experience™

You've invested time and intention to produce quality products. Now you're ready to reimagine how customers engage with your luxury brand and invest in your eCommerce store. So that it articulates your brand values, supports your growth, and fosters loyalty. We'll work together to elevate your experience with a timeless brand, sophisticated website, and email marketing experience. Learn more about the exclusive signature experience that covers the crucial elements to make your brand & online store a success.

Phase I

Luxury Strategy

Phase II

Luxury Branding

Phase III

Shopify Website

Phase IV

Klayvio Email Marketing


I had a vision for what I wanted the Raw Beauty Co. shop to look like but no idea if I could find someone to turn that vision into a reality. Karen was such a joy to work with. I've never worked with someone who is so organized, timely, and communicative. Karen absolutely nailed my vision. My shop is a great new revenue stream for my business and I love that my audience will be able to take home many of the items I use to support my own wellness. I'm also thrilled to have a space where I can support my favorite brands. Traffic has increased at least 50% with new dreamy customers.

— Erin T.

Recent Work


Luxury brand strategist and Shopify expert guiding you through your experience

Economist & retail expert for 10 + years turned eCommerce expert

Hi there, I'm Karen, your guided expert. Before creating my eCommerce consultancy, I was in charge of multiple 7 & 8-figure retail brands, ranging from sales, merchandising, and operations, for 10+ years.

Welcome, to The May Creative, where I'll help you reimagine your brand & eCommerce experience. 

That showcases your brand brilliance, supports your customers, the causes you care about, and the future generational wealth you want to leave.

My goal is to help you achieve your vision so you can proudly have a successful business that ties back to your "why."

So I invite you to start the conversation by exploring the 4-phase strategy, branding, website, and email marketing signature experience to help elevate your online store.


I was stuck on the best way to help increase website conversions for our luxury brand's eCommerce website. Karen made me feel comfortable during our strategy session and helped me to see how to pull things together for better results. I now have an outline of steps to take in order to optimize our website. I also have a plan for setting up an omnichannel experience. Sometimes you need an outside pair of eyes to help you see what you're missing. Karen was that person for me. I love that Karen made sure I felt confident before ending our session.

— Jennifer W.

Complimentary Guide

Create a Successful Luxury Experience

Learn what essential elements you need to have to create a memorable brand & eCommerce experience that builds more brand loyalty and generates repeat revenue.