Brand strategy & Shopify Design

Where we craft elevated online stores for luxury, lifestyle & beauty brands


on Shopify

Are you ready to elevate your online store?

With a new experience that reimagines how customers engage with your eCommerce business. That articulates your brand values & crafts an intuitive Shopify store that leads to a seamless checkout experience.

Recent Work

Ways we can work together

Reimagine your online presence with the signature service that helps you craft a sophisticated store that converts.

Book a 1 or 2 day experience for Shopify store updates, Shopify store setups and Klaviyo set up & design.

Get advice on how to maximize the results for your online store with an eCommerce consulting hour. Perfect for getting unstuck.


I had a vision for what I wanted the Raw Beauty Co. shop to look like but no idea if I could find someone to turn that vision into a reality. Karen was such a joy to work with. I've never worked with someone who is so organized, timely, and communicative. Karen absolutely nailed my vision. My shop is a great new revenue stream for my business and I love that my audience will be able to take home many of the items I use to support my own wellness. I'm also thrilled to have a space where I can support my favorite brands. Traffic has increased at least 50% & converting with new dreamy customers.

— Erin Treloar


I was stuck on the best way to help increase website conversions for our luxury brand's eCommerce website. Karen made me feel comfortable during our strategy session and helped me to see how to pull things together for better results. I now have an outline of steps to take in order to optimize our website. I also have a plan for setting up an omnichannel experience. Sometimes you need an outside pair of eyes to help you see what you're missing. Karen was that person for me. I love that Karen made sure I felt confident before ending our session.

— Jennifer Ward


Karen is a hidden gem, and I cannot recommend her enough. I was impressed from the very get-go with her onboarding and website organization processes. She is responsive, offering constructive feedback in the most positive way. She listened intently to my wants and desires for my site redesign, and I cannot rave about the finished product enough. I'm so excited about my redesigned website, and I'm already getting compliments from colleagues and clients. I felt listened to and taken care of the whole time. Karen makes the website redesign process easy.

— Carolyn L.


Strategist | Shopify Designer & Developer

You're ready for a fresh new experience that gets results.

Economist & retail expert for 10 + years turned designer & developer

Hi there, I’m Karen, I’m not your typical Strategist & Shopify Expert. I've ran multiple-figure retail brands, planned inventory, managed large teams and more.

I’m excited to help driven CEO's, like you, uncover the hidden revenue within your eCommerce business. So you can scale your business.

As a retail expert of 10+ years & economist, turned strategist/web developer. I've had lots of experience with the retail industry and crafting smart strategic websites based on consumers buying habits & behaviors.

And I'm excited to share all the gems with you to craft your new website experience.

Let’s elevate your brand, position your unique product offerings & craft a Shopify website that leads to a seamless checkout experience. Get in touch to start the conversation.


Additional resources

On crafting your experience

Ready to transform your online store?

Learn how to Work With A Shopify Designer for a seamless experience

12 things you need to discuss beforehand so you can have a great Shopify website experience. Plus additional tips on figuring out investment, content & more. Grab your copy today!

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