conversion focus Shopify web development

Where luxury brands come to elevate their eCommerce Experience


Ready for a premier destination that pivots your growth and fosters a harmonious community? We’ll work together to craft a refine digital experience. That creates visual desires and inspires your customers to take action. Curated through a signature service that provides you with a complete brand & custom website experience.

Shopify Design Partner

After launch, our site traffic increased by at least 50%!

I had a vision for what I wanted the Raw Beauty Co. shop to look like but no idea if I could find someone to turn that vision into a reality. Karen was such a joy to work with. I've never worked with someone who is so organized, timely, and communicative. Karen absolutely nailed my vision. My shop is a great new revenue stream for my business and I love that my audience will be able to take home many of the items I use to support my own wellness. I'm also thrilled to have a space where I can support my favorite brands. Traffic has increased at least 50% & converting with new dreamy customers.

— Erin Treloar


Strategist & Shopify Expert

I get it. I lived retail for 10+ years running profitable brands

Hi there, I’m Karen, I’m not your typical Strategist & Shopify Expert. Like you, I’ve sold physical products, managed inventory, freaked out about mark-downs, etc. I’m excited to help luxury brand owners, like you, uncover the hidden revenue within your eCommerce business. So you can have a great online environment that gets results.

Through a one-to-one partnership, I’ll work with you to establish clear goals that will help you further grow your online store. By infusing my 10+ years of experience running profitable brands for major retailers. Plus combining consumer psychology & strategic business methodologies that garners results.

Let’s elevate your brand & craft an experience that gets your customer’s buy-in and turns them into long-term, high-value customers. You can expect a custom-crafted collaborative partnership that respects your insights and overall vision.


Grab you complimentary guide

That helps you speak to your customers desires & increase conversions

Uncover what makes your eCommerce brand unique to the market. So you can cultivate, connect & convert your audience into buyers. Download your copy below:


Karen made sure I felt confident!

I was stuck on the best way to help increase website conversions for our luxury brand's eCommerce website. Karen made me feel comfortable during our strategy session and helped me to see how to pull things together for better results. I now have an outline of steps to take in order to optimize our website. I also have a plan for setting up an omnichannel experience. Sometimes you need an outside pair of eyes to help you see what you're missing. Karen was that person for me. I love that Karen made sure I felt confident before ending our session.

— Jennifer Ward

Have you found yourself lost in a glass of wine thinking...

You want your premium brand & website to reflect your vision. But you aren't quite sure how to structure it to align with your goals. An expert would be much appreciated.

Your experiencing growth and you want to optimize your website for more conversions. But want to ensure you don't want to jepordize your customer experience.

You're ready for a more cohesive brand & website that takes your customer journey & experience to the next level. Plus improves conversions!

You're ready to craft a sought-after digital presence that attracts more of your ideal customers. While also positioning your brand for better collaborations.

If that's a yes! Then...

Not quite ready? Then check out the blog & podcast as complimentary resources!