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Raw Beauty Co. is dedicated to helping women live from a place of self-love. By offering tools such as health coaching, and candid conversations via the Raw Beauty Talks podcast and its exclusive online store that houses lifestyle and wellness products.

Strategy, Shop Web Design & Development

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The Challenge

Erin Treloar the founder behind Raw Beauty Co. came to TMC wanting to launch an online store for her brand. Erin needed the online store to sell products that would support her community’s lifestyle and wellness needs. Erin had a vision for what she wanted but wasn’t sure how to find the right partner to help bring her vision to life. Erin wanted the store to be an extension of her existing brand and fit seamlessly into the bigger goals of her business.

The Approach

In order to ensure we kept Erin’s goals top of mind and also incorporated her vision. I began her experience with a strategy meeting to map out the overall design & customer journey. By validating important digital touch-points to make the site experience seamless. From there I worked with Erin’s goals to develop a custom design that also included custom development features to make her online store unique to her business.

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The Results

By working together I was able to help Erin create a new revenue stream for Raw Beauty Co. That now supports more brand collaborations & fuels additional revenue for her business. Since launching her shop Erin has doubled her website traffic and increased revenue by 20%.

Improved the customer experience

Optimized the product pages

2X overall site traffic & customers

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I had a vision for what I wanted the Raw Beauty Co. shop to look like but no idea if I could find someone to turn that vision into a reality. Karen was such a joy to work with. I've never worked with someone who is so organized, timely, and communicative. Karen absolutely nailed my vision. My shop is a great new revenue stream for my business and I love that my audience will be able to take home many of the items I use to support my own wellness. I'm also thrilled to have a space where I can support my favorite brands. Traffic has increased at least 50% & converting with new dreamy customers.

— Erin Treloar

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