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Strategy, Shop Web Design & Development

Raw Beauty Co. is dedicated to helping women live from a place of self-love. Raw Beauty offers tools to support self-love through health coaching, the Raw Beauty Talks podcast, and it's exclusive shop.

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THE STORY

Erin Treloar the founder behind Raw Beauty came to TMC wanting to expand on her existing site with an eCommerce shop. Erin needed a shop to showcase brands that her community would love. We worked closely together to strategize, plan, design and develop the eCommerce portion of her site.

THE CHALLENGE

Was to how to best configure her online store to flow with her site. So that her existing audience could easily shop her products and make it to the checkout page easily.

THE SOLUTION

The process began with a strategy meeting to map out the overall design purpose. We went over digital touch-points and how to make the site the most interactive.

Then we moved into the design mockup phase. Once we had the finalized version of the design we began custom development. Development included making sure products were easy to add and adjust. Plus we added a few custom areas to make her store unique to her business.

The RESULTS

We created a new revenue stream for Raw Beauty Co that now supports more brand collaborations & plus fuels additional revenue into the business.

Improved the customer experience

Optimized the product pages

2X overall site traffic & customers

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I had a vision for what I wanted the Raw Beauty Co. shop to look like but no idea if I could find someone to turn that vision into a reality. Karen was such a joy to work with. I've never worked with someone who is so organized, timely, and communicative. Karen absolutely nailed my vision. My shop is a great new revenue stream for my business and I love that my audience will be able to take home many of the items I use to support my own wellness. I'm also thrilled to have a space where I can support my favorite brands. Traffic has increased at least 50% & converting with new dreamy customers.

— Erin Treloar

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