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Strategy, Shop Web Design & Development

Raw Beauty Co. is dedicated to helping women live from a place of self-love. Raw Beauty offers tools to support self-love through health coaching, the Raw Beauty Talks podcast, and it's exclusive shop.

THE STORY

Erin Treloar the founder behind Raw Beauty came to TMC wanting to expand on her existing site with an eCommerce shop. Erin needed a shop to showcase brands that her community would love. We worked closely together to strategize, plan, design and develop the eCommerce portion of her site.

THE CHALLENGE

Erin had been in business for a while. Mostly handling her website on her own. She wanted to expand Raw Beauty's online presence to include an online shop that would be easy for her existing audience to shop through. Plus allow Raw Beauty Co to support more brand collaborations with beauty and lifestyle brands that they adore.

We focused on creating a clear layout with easy to access navigation. Along with individual product pages that we kept simple & modern to allow for the display of important product information & details.

THE SOLUTION

The process began with a vision session to map out the overall design purpose. From there we were able to move onto the mockup design stage.

Once we had the finalized version of the design it was then onto the site development. Development included making sure products were easy to add and adjust. Plus there were a few custom fields added so that additional information could be added and adjusted when needed.

To add a final touch a beautiful banner was designed to make sure the shop flowed well with the rest of the site. While also maintaining it's fresh and relaxed vibes.

RESULTS

We created a new revenue stream for Raw Beauty Co that now supports more brand collaborations & plus fuels additional revenue into the business.

Improved the customer experience

Optimized the product pages

2X overall site traffic & customers

Raw Beauty
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I had a vision for what I wanted the Raw Beauty Co. shop to look like but no idea if I could find someone to turn that vision into a reality. Karen was such a joy to work with. I've never worked with someone who is so organized, timely, and communicative. Karen absolutely nailed my vision. My shop is a great new revenue stream for my business and I love that my audience will be able to take home many of the items I use to support my own wellness. I'm also thrilled to have a space where I can support my favorite brands. Traffic has increased at least 50% & converting with new dreamy customers.

— Erin Treloar

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