Deciding to work with a creative partner to elevate your luxury business can be a great move in helping you reach your goals.
Of course, you want to do so when it will be a catalyst for better opportunities for your business.
In this post, I’ll share when to hire a web designer for your luxury brand and some insights to help you make the best decision as you embark on your journey.
You’re Ready for an Elevated Website Experience
One of the first indicators to hire a web designer is when you want to elevate your website.
If you have DIY your website to get up and running quickly. It’s more likely you are now thinking about the long-term vision and experience of your business. With this discovery, it may come into focus that your current website doesn’t reflect the future destination of your brand.
Or, if you are in the growth phase of your business, your current website may not reflect the perception you want customers and clientele to have of your brand.
In either case, how high-end consumers perceive and engage with your website is vital in creating a space of trust and seamless transactions.
You Want to Work a Web Designer That Understands Luxury
The next reason to hire a web designer for your luxury brand is that you want to work with an expert who understands the luxury mindset.
Unlike other markets, luxury consumers have different buying habits and expectations. That’s why working with someone who understands luxury customers’ mindsets and buying behaviors is crucial.
The knowledge of having luxury insights will further enhance your overall experience by ensuring your website is created to serve your high-end customers and clientele better.
Clients who work with me get access to my knowledge of luxury and my experience of running profitable multiple 7 and 8-figure brands for large companies. I spent 10+ years in charge of various categories such as home decor, furniture, apparel (men’s, women’s, kids’), fine jewelry, and more. Along with helping online entrepreneurs grow and scale their businesses.
This type of experience has helped my clients exceed their revenue goals. Because I, as a luxury brand strategist and website designer, get to pass on my knowledge from working with prominent brand leaders to my clients. Talk about a significant bonus!
Your Business Has Grown
Another reason to hire a web designer for your luxury brand is that your business has grown. Growth can create new opportunities you need to address to serve your customers and clientele better.
Working with a web designer can help you identify which areas to optimize your business.
Leading to better experience design and website development decisions that will help your customers have a pleasurable buying journey.
If you are at this current stage of your business and want to elevate your business. Then, explore how we can work together to craft an elevated experience through modern design to help you build brand loyalty and increase your sales.
You’re Going After More Business Opportunities
Are you going after new business opportunities? Such as expanding your business partnerships to in-store placements or working with a PR agency to get you more visibility?
If so, those situations can expose your brand to thousands of new customers, and how your brand and website experience appear matters.
An online presence that reflects the quality of your brand matters and, if not up to par, can damage trust in your business.
Once a partner sends additional visibility to your business, it’s up to your brand to do the heavy lifting of converting that traffic into customers and email subscribers.
Don’t risk turning off potential customers and high-end clientele who’ll miss the opportunity to discover your business because your brand and website doesn’t meet and exceed their expectations.
You Want a Unique Design For Your Website
It’s no surprise that more and more brands are moving their business online because of the current times. Many are grabbing templates and getting their businesses up fast to sell.
Starting with a template is fine, but eventually, you’ll want a unique design that highlights your brand and attracts the type of clientele you desire.
Standford’s Persuasion Technology Lab found that almost half (46%) of people say a website’s design is the #1 criteria for determining website credibility.
Source
In order to separate your business from others in the market, you’ll want your website to have a unique design that reflects your brand values and qualities.
You can do that by working with a web designer who understands best practices that will highlight the brilliance of your brand.
You Want to Focus on Being The CEO of Your Brand
As an entrepreneur, you wear a lot of hats to run your business. There are some business activities you love and others you are happy to allow others to lead.
If you want to stop tinkering with your website so you can focus on your role as a CEO. Then, hiring a web designer for your luxury brand can help free up space in your calendar.
There are specific activities that you, as the CEO, can only do, but if your time is occupied by activities that aren’t moving you forward, your business will become stagnant.
Leaving your brand’s design and technical details to an expert can create the space you need to focus on other endeavors in your business.
You Have the Time to Go Through The Creative Process
Crafting a sophisticated website experience takes time and intention to ensure each element fits into the bigger picture of your brand.
It would be remiss if I didn’t mention that you need to be in a position where you have the time to go through the creative process.
While you may see others offering quick brand and website design solutions, it’s important to note those are usually best suited for those earlier in their business journey. Eventually, they will need to go through the rebranding and redesigning process once their business grows.
Also, we all know that quality products and services often take time to develop, and your branding and website experience should be no exception. As you wouldn’t release quality goods and services that didn’t meet the standards of your business for your customers, the same should hold for your online experience.
You Have the Financial Resources to Invest In Your Business
Finally, it’s important to note that before you hire a web designer, you have the financial resources in place.
Investing in your website experience is a healthy investment. It is recommended that you take at least 10% of your revenue for marketing purposes, and your website falls under marketing.
If you are in the start-up phase of your business, determine how much money you can either gather from investments or personal savings to allocate towards your business.
When done correctly, investing in your business can have a positive ROI that easily returns your investment.
Here’s a question: If you invested 10% and made 5X back on your investment, would you say that is an excellent investment?
The answer would be yes; you can’t even get that with the stock market unless you happen to be at the right place at the right time.
As you can tell, working with a web designer for your luxury brand can have several benefits.
If you resonate with any of these insights and are ready to take the next step. Explore how we can work together below.
