Branding, custom Shopify design, and development for growing luxury, lifestyle, and beauty brands


Custom designed & made for growth

What if you could have an elevated website experience that helps you scale?

Transform your online shopping experience

With a brand & eCommerce website that gets you more brand partnerships, grows your team and gives you more space in your calendar.

Do you feel that your...

Current online presence

No longer represents the business you are building. Your business has grown and so have your needs. You’ve spent countless hours trying to figure it out on your own and you’ve decided it’s time to bring in an expert.

Does not provide an intuitive shopping experience. You’ve noticed that areas could be improved but you aren’t sure about whats the right approach to take. The generic advice that you’ve researched doesn’t seem applicable to your business.

Is holding your business back, now you want to go after new goals. But you know your current online and experience is not going to help you get there. Now you’re looking for a collaborative partner who will work with you personally.

Now you're ready for

A new experience that...

Takes the website you have now and transform it into the website for the business you are building. Leading to increased brand awareness & business confidence!

Intuitively allows customers to flow throughout your website and explore your offerings without feeling overwhelmed. Naturally guiding them through a seamless checkout journey.

Reduces the constraints of limited functionality so you can scale and take control of your business on your terms. Finally landing those dreamy in-store placement deals!

Introducing a simple and seamless signature experience

That is personalized giving you guided support through consulting, brand, 1:1 website design & Shopify development. So you can reach the goals you have set for your eCommerce business.

Transform your online presence with

The Elevated Shop Experience™

Premium brand & website experiences that remove the overwhelm of taking your business to the next level. So you can provide an exceptional shopping journey that your customers enjoy and empower you as the leader of your business.


The Elevated Shop Workshop™

Planning your store experience

We begin with The Elevated Shop Workshop™ that clarifies the path for your eCommerce brand. This personalized process is designed to give you clarity on your brand & eCommerce website direction.

We’ll explore your brand goals and vision. Determine where you are now and how to best reach your end goal. Then we’ll formulate a plan to build out the best design and functionality for your eCommerce website. You’ll be able to take our findings to implement on your own or we can work with you to build out your vision.

Investment | $500

*applied toward a signature website experience listed below should you book.

Elevated Shop

Shopify Website Experience

The Elevated Shop website experience is crafted to help growing eCommerce brands transition from a DIY store and to a store that is functional, intuitive, and beautifully designed allowing you to scale.

After solidifying your unique strategy & customer shopping flow. We’ll design and code your Premium Shopify theme for your customer’s experience. That 1) has a seamless checkout experience. 2) That is easy for you to manage and update on your own. Giving you a website that your customers enjoy and also that makes your day-to-day operations smooth.

Creative Direction & Project Management

Experience Strategy Workshop

Theme Selection Consultation

Premium Shopify Theme Setup

Custom Design of Core Pages (Home, About, FAQ, Contact & 1 Add. Page)

Branded Styling Of Basic Pages (Privacy Policy, Terms, etc.)

Branded Styling Of Customer Emails & Account Profiles

Integration of Newsletter Sign up Forms

Basic On-site SEO

Launch Day Action Plan

1:1 Personalized Website Training

Post Launch Support

Investment | $5000+


Custom Brand + Elevated Shop

Brand + Shopify Website Experience

This signature engagement is a custom brand and Shopify website experience crafted to feel indulgent to your customers. Ideal for growing businesses ready for a rebrand/redesign. In this experience, we design your brand for the business you are building toward.

Then create your online store with a custom design & Shopify store built using a premium Shopify theme. We do this by planning, designing, and reimagining your online store into an intuitive Shopify website. That is functional, represents your business in the best manner, and grows with you as you further scale.

Creative Direction & Project Management

Experience Strategy Workshop

Brand Strategy (Differentiation, Messaging, Positioning, etc.)

Brand Identity (Visual Design Elements)

Theme Selection Consultation & Premium Shopify Theme Setup

Custom Design of Core Pages (Home, About, FAQ, Contact & 1 Add. Page)

Branded Styling Of Basic Pages (Privacy Policy, Terms, etc.)

Branded Styling Of Customer Emails & Account Profiles

Integration of Newsletter Signup Forms

Basic On-site SEO

Launch Day Action Plan

1:1 Personalized Website Training

Post Launch Support

Investment | $8000+

Elevated Add-On's

Further, enhance and customize your brand & experience with additional elevated options.

Additional Pages - you may extend your experience to include additional custom-designed pages.

Packaging - further elevate your experience by adding on custom package design and style each element of your customer experience.

Klaviyo Setup & Design —  we’ll set up your account for success and design your emails to ensure that you have on-brand consistency that builds brand loyalty. So you can maximize product sales.

Experience Improvements - if you need additional customer experience enhancements such as subscriptions, payment plans (i.e klarna or affirm), local & pickup delivery, POS integration, etc. We can further elevate your online presence so that your customers have a better shopping journey.

Ready to elevate your online presence?

Apply below to schedule a conversation to make sure this is a fit for your business.


I had a vision for what I wanted the Raw Beauty Co. shop to look like but no idea if I could find someone to turn that vision into a reality. Karen was such a joy to work with. I've never worked with someone who is so organized, timely, and communicative. Karen absolutely nailed my vision. My shop is a great new revenue stream for my business and I love that my audience will be able to take home many of the items I use to support my own wellness. I'm also thrilled to have a space where I can support my favorite brands. Traffic has increased at least 50% with new dreamy customers.

— Erin T.


Karen is a hidden gem, and I cannot recommend her enough. I was impressed from the very get-go with her onboarding and website organization processes. She is responsive, offering constructive feedback in the most positive way. She listened intently to my wants and desires for my site redesign, and I cannot rave about the finished product enough. I'm so excited about my redesigned website, and I'm already getting compliments from colleagues and clients. I felt listened to and taken care of the whole time. Karen makes the website redesign process easy.

— Carolyn L.

Recent Work

This is perfect for you if...

You've DIY'd your current online store and now you want to redesign your online store into a cohesive and improved streamlined experience .

Your business is growing and you're ready to step into the next level of business with a redesign and/or rebrand.

You're ready to invest (time, energy, money, etc.) to maximize your online stores revenue potential. You have personal goals (i.e. more family time, less stress, etc.) that you want your online store to help support.


Your collaborative partner throughout your experience

Economist & retail expert for 10 + years turned designer & developer

I'm Karen. I've been crafting online experiences for several years as a rare designer & coder. Coupled with a background as a retail expert & economist for over 10 years in multiple industries from beauty/wellness, fashion, jewelry, and home goods/furnishings.

The Elevated Shop Experience is custom-crafted so that you have more than a beautiful website. But an entire experience that is intuitively designed to support your customers and your business needs. So you can increase brand awareness and attract ideal customers who turn into repeat buyers.

I do this through consulting, personalized 1:1 website design/development services, and ongoing growth support.

If you want a website that represents your brand, has fluid functionality, and a seamless checkout experience. I invite you to book a complimentary conversation to see if the Elevated Shop Experience is right for you.

Strategist | Shopify designer & developer


Questions others have asked

You may have some additional questions so check them out below.

Yes, payment plans are available and can be spread out during the timeframe of your project. Note: a retainer is required to officially book your design date on the calendar.

It depends on what we create for your business. The average timeline can range from 4 to 12 weeks.

I revel in being organized and so there is a process for how we will work together. I go into depth about this here

Great question! A Premium Shopify Theme is a theme that already exists with an existing base for functionality and features. Allowing for cutting down on the development time of your online store. Most merchants use this route for their stores.

Custom-built stores are a more involved process and require larger upfront investments. This is usually ideal for high-volume merchants earning at least $10K a month with their online stores. For example, stores like Rebecca Minkoff or Allbirds.

A common concern is if you use an existing Shopify theme will your store look unique? The answer is yes, even though we are using a base theme for your store. We still have to design and add custom coding elements to make it unique to your business. This is how your store will stand out and not look like it's off the shelf. We go over this thoroughly in your planning workshop so you are clear about everything.

If you want to discuss crafting a custom-built store for your business. We can go over this in your workshop and create a custom quote.

You can also check out the article on The Differences Between A Premium Shopify Theme and Custom Built Shopify Theme for further reading.

Yes, if you are on another platform and are ready to switch. We can work together to migrate you over to Shopify. 

Yes, as we are designing and creating your experience. We'll also make sure that your new site is easy for you to manage. We'll also set up a 1:1 training session prior to your launch, so you are all set and ready to run the show.


Yes, if you want to discuss business questions, go over your ideas or pick my brain. You can book a Consulting Session.

Yes, we can continue to work together beyond your launch. You'll have the opportunity to join the Growth Accelerator to help you continue to optimize and scale your store.