Branding, custom Shopify design, and development for modern luxury & lifestyle brands


Custom designed & made for growth

What if you could have an elevated shopping experience that helps you scale?

Transform your online shopping experience

With a brand & eCommerce website that increases confidence, gets you more brand partnerships, grows your team and gives you more space in your calendar.

Right now

Can you relate?

You’re facing business growth and now your brand & website no longer represents the business you are building.

You have a vision for your brand and now you are ready to make it irresistible for your dream customers.

You’re ready to amplify your online stores conversions and also position your business for more opportunities.


You'd rather have...

An online presence that helps you stand out in your industry, increase your brand awareness & position you better in the market.

An elevated online store experience that intuitively helps customers fall in love with your brand & have a seamless checkout experience.

A website that is designed to convert. Helping you to grow your email list, attract dream collaborations, and sell consistently.

Imagine you having an online shopping experience that…

Cultivates, connects, and converts dream customers who are eager to discover your products, join your list, and become brand loyalists. All without you feeling overwhelmed by how you are going to get to your next level of business success.

Transform your online presence with

The Elevated Shop Experience™

A personalized engagement that includes guided support through consulting, strategic branding, custom website design & Shopify development, and marketing. So you can reach the goals you have set for your eCommerce business.


We'll meet to go over all your goals so we can cultivate the best experience for your online store to thrive.



Once we have nailed your strategy, we'll work to design your brand to connect with your customers.


Then we'll optimize your Shopify store for conversions to help uncover more revenue within your business.



After refining & testing, we'll prepare your launch, and provide you with training to run your store.


Karen is a hidden gem, and I cannot recommend her enough. I was impressed from the very get-go with her onboarding and website organization processes. She is responsive, offering constructive feedback in the most positive way. She listened intently to my wants and desires for my site redesign, and I cannot rave about the finished product enough. I'm so excited about my redesigned website, and I'm already getting compliments from colleagues and clients. I felt listened to and taken care of the whole time. Karen makes the website redesign process easy.

— Carolyn L.

The Elevated Shop Experience™

How we'll craft your vision

We’ll go through a simple and seamless process that removes the overwhelm of taking your business to the next level. So you can provide an exceptional shopping journey that your customers enjoy and empower you as the leader of your business.

Plan your eCommerce Experience

The experience starts with a planning workshop for your modern luxury or lifestyle brand’s online store experience. This personalized process gives you clarity on your brand & eCommerce website direction. We’ll explore your online store goals and vision. Determine where you are now & how to best reach your desired outcome. We'll plan how to build out the best forward-thinking design and functionality for your eCommerce website experience before diving into implementation.

(Re)Define Your Brands Perception

Your brand is more than just visuals, it’s an experience. From the messaging that your brand conveys, the culture that you create, and beyond. A solid brand creates the desire to take action. Working together we’ll assess your current brand & uncover your brand’s secret to connecting with your customers. Then create and develop the brand elements you need to deliver a cohesive experience that attracts and converts your dream customers.


Conversion-focused Shopify Store

Your Shopify store, the premier destination that will serve your customers beyond just a transaction. Is an important business asset to ensure your customers have the right shopping journey to enjoy your products. During this part of the engagement, we'll design your Shopify store for a fluid and intuitive buying experience. So that your digital touchpoints convert. Giving you a website that your customers enjoy and also that makes your day-to-day operations smooth.

Capture & retain attention

Nurturing the relationship you have with potential and existing customers can help you maximize your marketing efforts and turn new customers into brand loyalists. Email marketing is one of the highest drivers of sales for eCommerce brands. In order to increase conversions, we’ll work together to translate your goals into a powerful email marketing strategy.

The investment


Time commitment • 12-14 weeks

Apply below to schedule a conversation to make sure this is a fit for your business.

Get Started

Answer the following questions below to receive the full Client Application. Note: the form may take a couple of seconds to load.


I had a vision for what I wanted the Raw Beauty Co. shop to look like but no idea if I could find someone to turn that vision into a reality. Karen was such a joy to work with. I've never worked with someone who is so organized, timely, and communicative. Karen absolutely nailed my vision. My shop is a great new revenue stream for my business and I love that my audience will be able to take home many of the items I use to support my own wellness. I'm also thrilled to have a space where I can support my favorite brands. Traffic has increased at least 50% with new dreamy customers.

— Erin T.

Recent Work


This is perfect for you if...

You've DIY'd your current website and now you want a fresh new design that is cohesive with an improved streamlined store experience .

Your business is growing and you're ready to step into the next level of business with a redesign and/or rebrand.

You're ready to invest (time, energy, money, etc.) to maximize your online stores revenue potential. You have personal goals (i.e. more family time, less stress, etc.) that you want your online store to help support.


Your collaborative partner throughout your experience

Economist & retail expert for 10 + years turned designer & developer

I'm Karen. I've been crafting online experiences for several years as a rare designer & coder. Coupled with a background as a retail expert & economist for over 10 years in multiple industries from beauty/wellness, fashion, jewelry, and home goods/furnishings.

The Elevated Shop Experience is custom-crafted so that you have more than a beautiful website. But an entire experience that is intuitively designed to support your customers and your business needs. So you can increase brand awareness and attract ideal customers who turn into repeat buyers.

I do this through consulting, personalized 1:1 website design/development services, and ongoing growth support.

If you want a website that represents your brand, has fluid functionality, and a seamless checkout experience. I invite you to book a complimentary conversation to see if the Elevated Shop Experience is right for you.

Get Started

Answer the following questions below to receive the full Client Application. Note: the form may take a couple of seconds to load.

Strategist | Shopify designer & developer


Questions others have asked

You may have some additional questions so check them out below

Shopify is great for product-based businesses as running an online store has so many moving parts. Whether you solely sell online or you have a brick and mortar that needs to have an online store companion. Shopify is great in helping to create a well-connected shopping experience for your customers.

The average timeline is about 12 -14 weeks depending on the unique needs of your business.

Yes, if you are on another platform and are ready to switch. We can work together to migrate you over to Shopify. 

Yes, as we are designing and creating your experience. We'll also make sure that your new site is easy for you and your team to manage. We'll also set up a 1:1 training session prior to your launch, so you and a team member are all set and ready to run the show.

Yes, we can continue to work together beyond your launch. You'll have the opportunity to join the Growth Accelerator to help you continue to optimize and scale your store.

Yes, as part of the process you'll receive a complimentary consultation to discuss your project. 

If you need a deeper dive conversation before you invest. Then I recommend you book a consulting session and we'll discuss all your ideas. So you can make the best decision for your business.