Where eCommerce Brands Come to Grow

Are you tired of losing customers to other brands? Ready to have more bankable sales that scale your store? Let's focus on helping you uplevel your online experience with the following:

A professional & cohesive online store that makes competition irrelevant.

An online store that attracts customers who spend more with a flawless checkout experience.

An online store that works for you so that you can have more family time and less admin hours.


The Journey to
scale your online store

You’ve dreamed up the products and placed efforts into driving traffic. Now you’re ready to skip the line to get closer to your success. Broken into 3 phases:

Brand Strategy

We begin with brand strategy so that you have a solidified plan for your brand growth. It's a custom-crafted plan to improve sales conversions in your business so you can make competitors irrelevant and connect more with your customers.

Brand Message

Brand Position

Brand Identity

Brand style guide

Digital Experience

Your website is the foundational space of your brand. After ensuring that you have a solid brand strategy in place we dive deep into designing and developing an amazing website experience.

User Experience Design

Site flow & experience

custom design

Shopify or WordPress

Marketing Plan

An essential element to continue to support your brand. We'll craft a plan to share your story to market your brand so that you focusing on the right marketing efforts.

Creative Direction

Email Marketing


Marketing Plan

The process

The plan starts with a conversation. We discuss why this investment is important to your business. What type of impact it will have for your goals, etc. So that you are making the right investment.

o1 / Discovery

The process begins by doing a deep dive of your brand. We want to make sure you're headed in the right direction.

o2 / Create

After getting a clear plan in order it's time to work on your concept development. Mixed in with consumer psychology & design.

o3 / launch

We'll pre-plan your launch date and get you all trained with a custom mapped out plan to launch your new or refreshed brand!

Ideal for

This experience is ideal for growing brands that are ready to uplevel their online experience.

Brands that are 3 + years in business who want to redefine their online experience.

Businesses who feel that their visual & web experience isn't cohesive.

Businesses that want simply better position their brand for growth.

Karen was the most thoughtful and considerate web designer I've ever worked with. She took the time to make sure that it was not only done correctly but that I was trained in what to do moving forward. She empowered me, that is priceless. She is the best and I will definitely be working with her again. For anyone considering working with Karen…BOOK NOW.

Thank you so much for everything. You changed the game for me. Thank you.

— Nathaniel Hodder-Shipp


Where do you

want to be
in 6 months?

Gold & Green Leaf

eCommerce Expert, web designer & developer

uncover hidden revenue

Transforming Your Brand

Hi there, I'm Karen, a former retail expert turned rare designer - developer. Who is well versed in the visual aspect of design and the technical specs of the web. I help smart, driven and witty brands uncover the hidden revenue in their message and website experience so they can scale their brand.

Kiss sub-par results a farewell and clink a stress-free glass of wine.

Through a one-to-one partnership, I work you to clearly establish goals that will help you further grow your online business. With a message that reflects your brand voice and clearly speaks to your audience. You can expect a custom-crafted collaborative experience that respects your insights and overall vision.

Soft Fabric

What experience

Do you want
for your store?

Schedule a complimentary call and we'll discuss your vision.

I had a vision for what I wanted the Raw Beauty Co. shop to look like but no idea if I could find someone to turn that vision into a reality. Karen was such a joy to work with. I've never worked with someone who is so organized, timely, and communicative. Karen absolutely nailed my vision. My shop is a great new revenue stream for my business and I love that my audience will be able to take home many of the items I use to support my own wellness. I'm also thrilled to have a space where I can support my favorite brands.

— Erin Treloar