An eCommerce Consultancy specializing in branding, custom Shopify design and development

Remotely based out of WA State

For growing luxury, lifestyle, and beauty product-based brands

Welcome! I'm so happy to have you here. Finding the right creative partner is essential in helping you to reach your next-level goals.

Are ready you to stand out in your market, build more brand loyalty, connect more intimately with your customers & experience better conversions for your online store?

I’ve created a signature experience that helps you clarify your ideas that we will use to leverage and turn into a seamless shopping experience for your business.

Using some of the same strategies I created and executed when I worked with large brands during my retail days. Strategies that helped improve processes and maintained high customer satisfaction scores in the 90s.

Those same strategies I now offer to my clients who want to improve their relationships with their customers. So that they can reduce abandoned carts, increase customer lifetime value, and scale their online store.

I know you have great products but you just need an elevated website experience to match. Your business savvy but taking the time to figure out the strategy, planning, design, and tech is not your idea of scaling your business.

You’d rather pass that off to an expert so you can focus on what you are great at, which is your business & customers. And, you are tired of researching strategies that aren’t helping you move the needle in your business. Now you’re ready to bring in an expert to help you transform your online store.


The founder + guide for your experience

Economist & retail expert for 10+ years turned strategist/designer/developer

Hi, I'm Karen and I’m on a mission to help fabulous business owners like you elevate your eCommerce business so you can reach your next-level goals for your online store.

As an economist and a retail expert of 10+ years turned strategist, designer & web developer. I've worked with major retailers to help drive profitable sales, run operations, lead large teams & increase overall customer satisfaction for large brands. Alongside, some of the world's top retail leaders.

Now, I'm bringing my education and industry experience to help driven eCommerce business owners, like you, design, build & scale your online store.

Your website is your business's most vital asset to sell your products. Whether we work together to consult you on a profitable growth strategy. Or, focus on planning, strategizing, designing, and building a Shopify store.

Together we'll figure out what you need help with the most to support taking your business to the next level.

Strategist | Shopify Designer & Developer


I've been there

  • I spent 10+ years working with multi-million & billion-dollar brands.
  • Developed and implemented strategies that help increase sales by at least 20%.
  • With my favorite Americano in hand managed large teams to improve customer satisfaction into the consistent high 90s.
  • I’ve been in the trenches of managing sales, markdowns, orders, growth, etc.
  • Dealt with the wildest customer service situations — seriously, I have stories for years lol.
  • Felt the pressure to hit our metrics so we could get our team to the next level and more.

I tell you this...

Because I’ve been there and not every designer is going to understand the world of retail and what it is like to run a product-based business.

I’ve created a signature experience that helps manage the overwhelm of the creative process and helps you create a brand and online store that is easy for you to manage and allows you to scale your business.

Click the button below to get all the details and book a call so we can get you moving in the direction of your desires.


I had a vision for what I wanted the Raw Beauty Co. shop to look like but no idea if I could find someone to turn that vision into a reality. Karen was such a joy to work with. I've never worked with someone who is so organized, timely, and communicative. Karen absolutely nailed my vision. My shop is a great new revenue stream for my business and I love that my audience will be able to take home many of the items I use to support my own wellness. I'm also thrilled to have a space where I can support my favorite brands. Traffic has increased at least 50% & converting with new dreamy customers.

— Erin T.


Karen is a hidden gem, and I cannot recommend her enough. I was impressed from the very get-go with her onboarding and website organization processes. She is responsive, offering constructive feedback in the most positive way. She listened intently to my wants and desires for my site redesign, and I cannot rave about the finished product enough. I'm so excited about my redesigned website, and I'm already getting compliments from colleagues and clients. I felt listened to and taken care of the whole time. Karen makes the website redesign process easy.

— Carolyn L.