Luxury Brand Strategist, Shopify Website Designer and Developer

Economist and retail expert turned designer for product-based businesses.

Hi, I’m Karen, and I’m on a mission to help fabulous product-based brands like yours elevate your brand to luxury so you can reach your next-level goals online and beyond.

As an economist and a retail expert of 10+ years, I’ve worked alongside some of the world’s foremost retail leaders to help drive profitable multiple 7 & 8-figure sales. That led to year-over-year growth and consistent high-ranking customer satisfaction.

Like you, I’ve experienced those late nights driving sales, managing inventory, dealing with running a team, and figuring out how to improve our sales numbers over the previous period while maintaining a great customer experience. That keeps customers coming back.

Today, as a luxury brand strategist & Shopify web designer, my focus is to help you cultivate, connect, and convert your dream customers through a memorable luxury branding & eCommerce experience.

Are you ready to transform how customers engage with your brand? You can learn more about how we can work together below.


Core beliefs


Simple processes and experiences lead to better results. We work together to simplify the chaos and put your mind at ease through the creative process.


Quality withstands the test of time. So each element of our work together is done with a quality-over-quantity mentality. Otherwise it won't be done.

Intentional work

Our work should be intentional and tied back to the deeper "why" of your business. Surface-level experiences don't create transformation.

Build a remarkable brand and experience

Become the brand you envision

Elevate your brand and eCommerce experience through strategic design that opens doors for your business. Imagine feeling more confident about how your brand appears in the market. When you have a holistic experience for your customers, you'll attract dream customers, foster brand loyalty, increase conversions, and more. Step into your next level of success.

Dr. Natalie

Working with Karen was such a lovely experience! We needed a high-quality, premium brand website experience since we are a luxury hair wellness brand. As a solo founder, Shopify was not my area of expertise. Karen stepped in and helped us flawlessly launch! We also received great feedback from customers who have visited, stating they love our professional presence for a new brand. Working with Karen is a top-tier experience; she took a lot of pressure off my to-do list and allowed me to focus on my brand. The result was spectacular, and I look forward to working with Karen as we expand and grow.

— Dr. Natalie K

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