The home decor industry is booming with increased interest, and more customers are looking to shop online for unique items for their homes, offices, and more.
As a founder, choosing the right platform for your website is essential to helping you run a more efficient and profitable business.
Shopify is a top-tier choice in eCommerce and shows no signs of slowing down.
In this post, I’ll cover why Shopify is the ideal platform for home decor brands.
The E-commerce Boom in the Home Decor Industry
The demand for home decor products is growing. Globally in 2022, the home decor market was valued at $727.6 billion, and it’s expected to grow to $939.7 billion by 2028, according to Market Data Forecast.
Due to lifestyle and work changes, many people spend more time in their homes than ever. This has sparked an increased awareness of how homes are designed.
Further accelerating the need for more home decor products to make their homes unique and comfortable.
In addition, as we continue to shift deeper into our integration with technology. Retailers are closing their physical stores and shifting their focus toward online shopping.
It will be vital that you have a robust online presence for your home decor business not only to capture the interests and needs of the market but also to stand out in your industry.
Understanding Shopify: What Makes It Stand Out
Shopify is a great platform to help you run your online store. Numerous features exist through the platform to help you run your business.
Here are some notable features:
An easy-to-use interface
As a business owner, you have a lot of decisions you are making. Whether you are tech-savvy or not, you want to make running your business as simple as possible.
Shopify does a great job of helping you quickly find the information you need to operate your online store. They have designed an easy-to-navigate user interface that lets you see your product information, sales, customer data, and more.
Being able to quickly manage your products, update listings, and manage customer orders will save you time and stress in the long term.
Customizability and branding opportunities
A unique brand and online store will help you stand out in your market. Fortunately, Shopify has the flexibility to allow you to customize your online store to reflect your brand messaging and visual identity.
One of the top reasons home decor brands stand out is their branding and product offerings. Your brand is how people will be able to recognize how you’re different.
With Shopify, you can use the customization options to articulate your brand in a way that allows you to attract your dream customers and increase their chances of purchasing.
Integration with various payment gateways and shipping providers
As a home decor brand, shipping and receiving payments are essential to your business. Due to Shopify’s expansive network and integrations, you have a greater chance of finding shipping providers and payment processors that meet the needs of your business.
Whether you are based in the U.S. or in another country, Shopify has relationships with major carriers such as UPS, DHL, Canada Post, Sendle in Australia, and others.
Shopify also supports over 100 payment processors so that you can earn the money needed to run and pay for your business.
Tailored Shopify Themes and Design Options
Shopify constantly improves its platform and offerings, making running your business a breeze. In 2021, Shopify released Online Store 2.0, giving merchants more control over their online store appearance.
As an online business owner, there will be times when you launch new products, and you’ll need your store to be flexible enough to allow you to design landing pages, etc.
With Shopify’s vast array of themes and other third-party theme developers, you will most likely find a theme that fits your needs.
Home decor brands do great with a minimal Shopify theme, as it will allow your products to be the center of attention.
Shopify offers an excellent selection of Shopify themes, and another place to get a Shopify theme is Out of The Sandbox.
I recommend paying for a premium theme because it gives you more design flexibility to make your online store unique. When you work with a Shopify Designer, you’ll also be able to expand your design capabilities so that your online store doesn’t look like everyone else’s.
You won’t have to worry about mobile responsiveness or cross-platform compatibility, as Shopify’s premium themes are updated via industry standards.
Streamlined Product Management
When selling products online, you’ll want a way to manage your products easily.
Shopify does a great job of helping you to manage your product catalog in an efficient manner.
You’ll get access to features such as:
- Bulk product upload and management
- Inventory tracking and real-time stock updates
- Options to add variants for different colors, finishes, sizes, etc.
Whether you have a small collection of products or are managing an extensive catalog, Shopify allows you the flexibility to expand your online store as your business grows.
There is no limit to how many products you can have on Shopify. Depending on your volume size, you may qualify for Shopify Plus.
Shopify Plus offers extra features and a dedicated account manager to help you run your online store efficiently.
Seamless Customer Experience
Your customer experience is of uppermost importance as people have plenty of options for where to shop. It’s vital that you prioritize your customer experience with an incredible online shopping journey.
Shopify can help you to facilitate an elevated online store experience by allowing you to have…
Fast-loading pages and checkout process
A website that quickly loads lets people easily shop through your products and add them to their cart for checkout.
Plus, Shopify integrates with plenty of platforms your customers are already familiar with, such as Instagram, YouTube, and more.
Due to Shopify’s partnership with other companies, customers can easily shop for your products whether they discover your business on their favorite social media platform or website.
Secure payment gateways and customer data protection
Another great benefit of using Shopify is that there are plenty of options for secure payment processing. That will allow your customers to shop your online store securely.
Also, if your customers want to use options such as Apple Pay or Shop Pay, they can quickly log in and purchase.
Other payment options, such as Klarna and Affirm, will allow your customers to pay with extended payment plans, etc.
Customer engagement tools: live chat, personalized recommendations, etc.
Sometimes it can be a challenge to answer all your online shoppers’ questions while they are shopping. Easily engage with your site visitors and help them become happy customers by leveraging tools like live chat so they can get their questions answered quickly.
Shopify has a wide range of apps to help you utilize live chat, chat boxes, and more so that your customers can quickly ask questions to help them make a buying decision.
As a home decor brand, it’s essential that your customers are aware of all the potential products they can pair together to create the perfect look they want.
Now more than ever, personalizing your customers’ shopping experience is also essential. You can do so with customer management tools such as Klaviyo and others to recommend the perfect products and companion buys to keep your customers returning.
Leveraging customer engagement tools can make your online store a top-tier experience.
Search Engine Optimization (SEO) Benefits
Operating an online store means you’ll need to find ways to get consistent traffic. SEO or search engine optimization is a great way to attract organic customers to your website.
Shopify has built-in SEO features that will help you optimize your website with relevant keywords that your ideal customers search for to discover products.
Shopify’s SEO-friendly structure and built-in optimization tools
Shopify gives you the essential elements you need to optimize your online store. You can optimize all the following areas to improve your search rankings:
- URL
- Images
- Product Titles
- Product Descriptions
- Plus more.
Improving discoverability and organic traffic
Optimizing your Shopify store’s SEO will help you improve your home decor brand discoverability and increase organic traffic to your online store. Therefore helping you to gain more customers and overall more sales.
Leveraging blog posts for content marketing and brand storytelling
If you are wondering how to amplify your Shopify store’s SEO, I recommend you take advantage of Shopify’s blogging capabilities for content marketing and brand storytelling.
The more relevant content you produce for your website that focuses on the information your ideal customers seek, the more traffic you’ll attract to your online store.
Note: you don’t want just any type of traffic. You want the right traffic; that’s why it’s essential to have a solid brand strategy and brand identity that sets you apart from others in the industry.
Marketing and Promotional Tools
Shopify also does a great job of supporting your marketing efforts by helping you to leverage other helpful tools.
Besides having a website that allows you to run your online store operations efficiently, you’ll also need a way to take advantage of marketing.
Email marketing integration and automation
In eCommerce, email marketing is an essential bridge you should have as part of your strategy, whether you use Shopify’s built-in email marketing tools or a more advanced email marketing platform like Klaviyo.
Shopify helps support your email marketing efforts by ensuring customers are recommended the right products at the right time.
Did you know that…
The average return for email marketing is $38 for every $1 invested!
– Source
Email marketing is powerful with the right strategy. You can take different approaches to help build relationships with your subscribers, who will turn into paying customers.
Discount codes, coupons, and special offers
Occasionally, when you want to clear out inventory, you may offer discounts or special offers. Shopify does a great job of helping you to offer and manage discount codes. No more forgetting when specific codes expire or conflict with each other because Shopify has a great way of seeing which offers you currently running.
Upselling and cross-selling opportunities
There also will be times when you want to recommend other products to your shopping customers. Shopify does a great job of helping you to upsell and cross-sell relevant products that will help to increase your average order value.
Analytics and Insights
Analyzing your sales performance is a great way to stay ahead in your business and expose any opportunities you need to address.
Fortunately, Shopify does a great job of helping you see how well your online store performs by offering you a way to track over 15 stats.
The Shopify dashboard gives you a high-level overview of KPIs you can use to make decisions in your business, such as which products to focus on selling, which products attract the most customers and more.
Fulfillment and Shipping Management
Another reason Shopify is an ideal platform for home decor brands is fulfillment and shipping management.
Shopify’s partnership with shipping carriers
Shopify has connections with various shipping carriers so that you can efficiently ship your products. Not worrying about shipping will alleviate some stress off your growing to-do list.
Streamlined order fulfillment process
Depending on how you want your fulfillment set up, you can integrate your Shopify store with your fulfillment company’s system for a streamlined ordering process through a direct access point or a custom API setup to simplify operations.
Managing shipping costs and delivery timelines
Shopify also helps you to manage your shipping costs and adjust delivery timelines as needed. This is handy, especially when an adjustment may need to be made due to supply chain issues or other unforeseen circumstances.
Customer Support and Resources
When running a business with many moving parts, you’ll want access to customer support and resources.
Shopify’s customer support options
Shopify is a self-hosted platform, and included is the option to reach out to customer support if you face an issue with your online store. You can either get support via customer support or the community help forums.
Access to an extensive knowledge base and community forums
The community forums are a great place to get additional support when you face a unique situation in your business and need some input to make things happen. As no two online stores are alike, you have a higher chance of finding the solution when you ask a question in the community forum because someone else has already asked the question and gotten the answer.
Final Thoughts
Shopify offers a lot of advantages for home decor brands. The platform is designed to help you streamline your operations, elevate your customer experience, and grow your business. Plus, you can access hundreds of resources, tools, integrations, and more.
The support that Shopify provides to its merchants is impressive. In addition to helping you quickly sell online, they offer opportunities to acquire capital to help you fund your business journey.
As a home decor entrepreneur, I encourage you to use the platform’s opportunities to reach your goals faster.
Shopify, as a company, shows no signs of slowing down and is here to stay for the long term.
Are you a visionary founder wanting to leverage Shopify’s power to expand your business? Reach out and connect with me to discuss how we can elevate your brand and eCommerce experience. Get started by reserving a complimentary consultation.
