Your brand should reflect the caliber of your work
You've built something exceptional. Your work is refined, your clients are discerning, and your process is premium. But when potential clients land on your website, something feels off.
The visuals don't match the sophistication of your work. Your positioning feels unclear. And even though you're charging luxury prices, you're still justifying your rates more than you'd like.
This isn't about working harder or being more talented. It's about strategic positioning—the foundation that makes beautiful design actually work.
I'm Karen, and I built The May Creative because I saw this pattern repeatedly: talented creative entrepreneurs with beautiful brands that didn't convert. They'd invested in design without strategy, and the gap showed.
Since 2017, I've worked with creative businesses across industries. What I discovered: intentional brand strategy paired with elevated execution transforms perception. Beautiful design amplifies it.
Now I bring that approach—elevated design grounded in strategic clarity—to creative entrepreneurs ready for their brand to match the caliber of clients they serve.
Beyond the work
My path to brand strategy and design wasn't conventional. I spent over a decade in retail leadership, holding a degree in economics and fashion merchandising, with a track record of profit growth and team leadership. I had achieved the traditional markers of success, but I found myself unfulfilled.
One day, while reviewing fine jewelry inventory, it hit me: I wanted creative freedom. I wanted to build something meaningful, design a life that felt intentional and autonomous.
So I left retail in 2017 after learning visual branding and web development through an online coding program and bet on myself.
That journey shaped how I approach brand work now. I value timeless over trendy, the same refinement you likely bring to your own client work. My faith shapes how I build: with intention, for longevity, creating work that endures rather than chasing trends.
After years of design-only work, I saw the pattern clearly: beautiful design alone wasn't enough. Brand strategy paired with thoughtful execution, that's what transforms perception.
These days, you'll find me in Washington state, coffee in hand, designing brand experiences for creative entrepreneurs who value quality and strategic clarity as much as I do.
What You’re Really Getting
A supportive partner who helps you articulate your value and tell your story in a way that positions your business as the obvious choice. Through strategic brand positioning, refined brand design, and a bespoke Squarespace website, I guide you from clarity to launch, bringing elevated aesthetics and strategic depth to high-end creative entrepreneurs ready for their brand to match the quality of their work.
Working with Karen was such a lovely experience! As a solo founder of a luxury hair wellness brand, strategy and website design were not my areas of expertise. Karen stepped in with strategic guidance that helped us flawlessly launch! Her insights allowed us to position ourselves effectively in the premium market space. Working with Karen is a top-tier experience; she took a lot of pressure off my to-do list and allowed me to focus on building my brand's foundation. Her strategic approach delivered spectacular results, and I look forward to working with Karen as we expand and grow.
Dr. Natalie K.
Karen is a hidden gem, and I cannot recommend her enough. I was impressed from the very get-go with her onboarding and organized process. She is responsive, offering constructive feedback in the most positive way. She listened intently to my wants and desires for my rebrand & site redesign, and I cannot rave about the finished product enough. I'm so excited about my elevated brand & website, it reflects how I want my business to show up, and I'm already getting compliments & new business right after relaunching! I felt listened to and taken care of the whole time. Karen makes the rebranding & website redesign process easy.
Carolyn L.
Build the Brand You Envision
Your brand is more than visuals. It's an experience that should open doors, not leave them half-closed. Let's create a brand presence that attracts discerning clients who recognize value before they see price, converts interest into investment, and builds the kind of authority that gets you chosen. Your work is exceptional. Your brand should communicate that.