Your brand is a constantly evolving and changing.
The companies that have brands that withstand the test of time know the value of being adaptable.
Here are some things to consider when refining your brand.
Ask the following questions:
- Are we still honoring our brand values?
- Does our brand message need an adjustment?
- Which markets do we want to explore in the short and long-term?
- How are we continuing to support our biggest advocates?
Dive deep into those questions and write down what comes up. Then, go from there; if you want support with refining your brand, explore working together through my luxury brand strategy experience.