When Luxury Creative Entrepreneurs Should Invest in Brand and Website Design
Your brand and website are important assets that help you showcase your brilliance to attract the right-fit clients to your business.
As a luxury creative entrepreneur, your clients are quickly determining if you will be the right person for them based on the first impression your brand and website make.
One of the best investment decisions you can make for your business is to have a professionally designed brand and website that elevate your expertise and help you reach more aligned clients you can serve.
So, when is the right time to invest in your overall brand experience? Here are a few signs that it’s time to work with a luxury brand strategist and designer to position your business for more opportunities.
You’re Ready for an Elevated Website Experience
We, as business owners, know when it’s time to make a change. If you’ve been in business for a while and haven’t updated your brand and website experience for a while or ever, and you are ready to attract more aligned clients. Then you know you’re ready.
Are you facing either of these scenarios?
Maybe earlier in your business journey, you DIY’d your brand and website to get up and running quickly. But now your current brand and website no longer serve you, as you are thinking about the long-term vision and experience of your business. With this discovery, you may have gotten clarity that your current brand and website don’t reflect the future destination of your brand.
Or maybe you are in the growth phase of your business, and your current brand and website don’t reflect the perception you want your clientele to have of your business.
Whether you are in the first or second group or somewhere in between. Your intuition and data are tugging at you to elevate your overall brand and website experience.
Your Business Has Grown
Has your business grown? If so, congrats! What got you to where you are right now is likely not going to get you to where you are going.
With growth comes a new elevation, and it can be uncomfortable. You are stepping out of your comfort zone and into a different version of your business that you aren’t sure how to navigate. However, you got this!
Growth creates new opportunities to serve your clients at a new level. Investing in your brand and website experience can attract the next caliber of clients you are longing to serve. Plus, position your business as the go-to in your industry.
Are you ready for your business to step into the next level of success?
You’re Going After More Business Opportunities
Have you been thinking about expanding your business? How about tapping into a new niche?
With expansion, your brand and website experience must reflect the desires and needs of the markets you are targeting. Plus, if you are investing more in visibility services, such as partnerships or PR, your brand will need to be on point.
Those situations can expose your brand to thousands of new clients, and how your brand and website experience appear matters.
An online presence that reflects the quality of your brand matters. If it’s not up to par, the trust of your business can be damaged, according to Stanford.
“Standford’s Persuasion Technology Lab found that almost half (46%) of people say a website’s design is the #1 criteria for determining website credibility.”
Once you are working with a partner who is providing additional visibility to your business, it’s up to your brand to convert that traffic into clients and email subscribers.
Don’t risk turning off potential high-end clientele who’ll miss the opportunity to discover your business because your brand and website don’t meet and exceed their expectations.
You Have the Time to Go Through The Creative Process
Crafting a sophisticated brand and website experience takes time and intention, ensuring each element fits into the bigger picture of your business.
It would be remiss of me not to mention that you need to be in a position where you have the time to engage in the creative process.
While you may see others offering quick brand and website design solutions, it’s important to note that these are usually best suited for businesses earlier in their journey. Eventually, once their business grows, they will need to go through the rebranding and redesigning process.
Also, we all know that quality service experiences often take time to develop, and your branding and website experience should be no exception. Just as you wouldn’t release poor-quality services that didn’t meet your business's standards for your clients, the same should hold for your online experience.
You Have the Financial Resources to Invest In Your Business
Next, it’s important to note that you must have the financial resources in place before you invest in elevated branding and website design.
Investing in your brand and website experience is a healthy investment. For reference, it is recommended that you allocate at least 10% of your revenue to marketing to support your brand and website.
Here’s a question: If you invested 10% and made 5X back on your investment, would you say that is an excellent investment?
The answer is yes; you can’t even get that in the stock market unless you happen to be at the right place at the right time.
You Want to Work a Brand Strategist & Web Designer That Understands Luxury
Luxury isn’t just about how your brand looks. It’s about how your brand is experienced.
Unlike other markets, luxury clients have different buying habits and expectations. They are well-researched individuals who value quality and experiences. Their expectations of excellence mean they want to work with people who match that caliber.
When designing your brand and website experience. We aren’t just working on your surface-level aesthetics. We are working on your messaging and positioning as well, so that you can confidently attract, convert, and cultivate your relationship with high-end clients that work with you long-term.
That’s why working with someone who understands the mindsets and buying behaviors of luxury customers is crucial.
Clients who work with me gain access to my knowledge of luxury psychology and to the 8+ years I’ve spent as a brand and web designer for fabulous creatives and small business owners.
Are you at the point where you are considering investing in your brand and website experience? Start by getting clear on where your brand is currently positioned by taking my 3-minute Luxury Brand Clarity Quiz. You’ll get insights on the next steps you should take to help elevate your overall online presence.
