Build a Brand That Reflects Your Expertise
The Luxury Brand Experience: a strategy-first engagement for established creative founders. We define your positioning and direction first, then translate that clarity into a refined brand and digital presence that’s designed to endure.
Your work is exceptional. Your brand should be too
You've built something beautiful. Your client experience is refined. Your expertise is unmatched. But somewhere along the way, your brand stopped reflecting the path you're building. You're attracting inquiries, but not consistently the right ones. You're explaining your value, over and over, yet it's not landing at the level of sophistication it should. Your website feels generic while your work is premium.
Excellence deserves more than strategy
For over 8 years, I've worked as a brand and web designer for high-end creative brands—crafting beautiful identities and websites for founders who pour intention into every detail of their business.
What I discovered: transforming brands requires both strategic clarity and elevated execution.
Today, my work elevates design for creative entrepreneurs who serve high-end clients. Unlike strategy-only consulting or design-only services, I deliver a cohesive brand experience: strategic positioning, refined brand design, and a bespoke Squarespace website experience.
Here’s how we'll transform your brand together
Clarify your positioning so you know exactly what makes you distinctly you. Design a refined visual presence that reflects quiet luxury aesthetics—timeless, sophisticated, enduring. Craft a custom website that attracts premium clients and positions you at the caliber you deserve. Launch with confidence, equipped with everything you need to sustain your elevated presence.
Introducing
The Luxury Brand Experience
A comprehensive 3-4 month engagement designed to bring strategic clarity, elevated design, and a bespoke website for your brand.
Phase I
Strategic Foundation
We begin by uncovering what makes your brand unmistakably yours. This phase establishes your luxury market positioning, defines your brand essence, and clarifies the premium value you bring to the clients you serve.
Luxury market positioning that differentiates you from competitors
Brand essence and values that reflect your expertise
Premium value proposition that attracts ideal clients
Strategic foundation that guides every brand decision
Phase II
Brand Identity
Your visual presence should reflect the same caliber as your client work. We'll create a sophisticated brand direction that’s timeless, minimal, and enduring.
Design direction (refined, sophisticated, timeless)
Visual identity design (logo, color palette, typography)
Complete brand direction guide for consistent execution
Phase III
Website Design & Development
Your website becomes the centerpiece of your digital presence. A custom website designed with refined principles and built to attract and convert the premium clients you serve.
Intentional website planning that positions your expertise and elevates perception
Custom Squarespace website optimized for conversions
Seamless mobile-responsive design that delights and converts.
Phase IV
Launch & Support
We'll ensure you feel confident managing your new brand presence. You'll receive complete training and support so your launch is seamless and you can sustain your elevated positioning long after we've finished working together.
Platform training for confident website management
30 days of post-launch support
Karen is a hidden gem, and I cannot recommend her enough. I was impressed from the very get-go with her onboarding and organized process. She is responsive, offering constructive feedback in the most positive way. She listened intently to my wants and desires for my rebrand & site redesign, and I cannot rave about the finished product enough. I'm so excited about my elevated brand & website, it reflects how I want my business to show up, and I'm already getting compliments & new business right after relaunching! I felt listened to and taken care of the whole time. Karen makes the rebranding & website redesign process easy.
–Carolyn L.
What to expect:
A brand that reflects your expertise.
No more explaining away the gap between your work and your website. Your brand will finally reflect the premium level of the clients you serve.
Confidence in every decision.
Your strategic foundation and elevated brand presence will guide everything — from how you position your services to how you communicate your value.
Sophisticated design
Timeless, sophisticated, minimal. Your brand will embody the refined elegance you appreciate, not temporary trends.
Premium clients who understand your value.
Your elevated positioning will attract the right people, those who see your worth and are ready to invest.
A legacy brand built to endure.
Rooted in strategy, executed with intention. Designed for sustainable growth that stands the test of time.
This experience is for you if:
You're an established creative entrepreneur who serves high-end or luxury clients.
Your brand no longer reflects your expertise, and the gap between the quality of your work and your website is holding you back.
You appreciate refined minimalism, timeless elegance, and sophisticated simplicity.
You want a complete transformation, not just strategy documents or DIY templates.
You're ready to invest in premium positioning and execution that matches the level of clients you deserve.
You value timeless design over trends and want a brand that endures.
Investment
$12000+
Payment plans are available
The Luxury Brand Experience is reserved for a select few engagements each quarter, allowing for the dedicated attention your brand deserves.
Working with Karen was such a lovely experience! As a solo founder of a luxury hair wellness brand, strategy and website design were not my areas of expertise. Karen stepped in with strategic guidance that helped us flawlessly launch! Her insights allowed us to position ourselves effectively in the premium market space. Working with Karen is a top-tier experience; she took a lot of pressure off my to-do list and allowed me to focus on building my brand's foundation. Her strategic approach delivered spectacular results, and I look forward to working with Karen as we expand and grow.
– Dr. Natalie K.
FAQs
Explore some of the commonly asked questions about my signature service.
If you have further questions, feel free to email me at hello@themaycreative.com
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This experience is for established creative entrepreneurs who want a complete transformation. If your brand no longer reflects your expertise, if the gap between your website and your client work is noticeable, or if you're entering a new stage of growth and need both strategic clarity and elevated design, you're ready.
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I work exclusively with high-end service providers: interior designers, fine artists, luxury photographers, and other high-end creative businesses. If you're a visionary founder in a related field, let's discuss whether we're a match.
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I work exclusively with high-end creative service providers: interior designers, fine artists, brand photographers, culinary creatives, consultants, and other luxury service-based businesses. If you're a visionary founder in a related field, let's discuss whether we're a match.
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All websites are built on Squarespace, a premium platform that balances sophisticated design capabilities with user-friendly management.
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Complete the inquiry form with details about your business and vision. I'll review your submission and reach out to schedule a complimentary clarity consultation. During our call, we'll discuss your goals, what you'd like to achieve, and whether this experience is the right fit.
