Luxury branding & Website Design
Your work is exceptional. Your brand should refelect it.
Through aligned positioning and refined design, I help established creative entrepreneurs elevate their digital presence to reflect the premium experience they deliver.
An uncomfortable truth
You've built a business serving fabulous clients, but your brand presence doesn't reflect that caliber. The disconnect costs you credibility, conversions, and the premium clients your expertise deserves.
Become the obvious choice
Your ideal clients seek businesses that feel intentionally crafted for them—brands that understand their challenges, exude quiet confidence, and reflect their own elevated standards.
I work with high-end creative entrepreneurs at pivotal moments: scaling with intention, repositioning for premium markets, or finally aligning their brand with the quality of clients’ desire to work with.
Through brand strategy, refined brand design, and a bespoke Squarespace website, your brand becomes what it should be: timeless, sophisticated, and as polished as your client work.
Working with Karen was such a lovely experience! As a solo founder of a luxury hair wellness brand, business strategy and web design were not my areas of expertise. Karen stepped in with strategic guidance that helped us flawlessly launch! Her insights allowed us to position ourselves effectively in the premium market space. Working with Karen is a top-tier experience; she took a lot of pressure off my to-do list and allowed me to focus on building my brand's foundation. Her strategic approach delivered spectacular results, and I look forward to working with Karen as we expand and grow.
Dr. Natalie K.
Hi, I'm Karen—Luxury Brand Strategist & Designer for creative entrepreneurs
Since 2017, I've worked with creative businesses serving premium clients. What I observed repeatedly: talented founders doing exceptional work, yet their brand presence didn't communicate their level of expertise or the experience they delivered.
Generic websites. Positioning that felt too broad. Visual identities that made potential clients hesitate before investing.
The consequence? Lost opportunities. Underpricing. The exhausting gap between the quality they delivered and how they were perceived.
I built The May Creative to close that gap through intentional brand strategy and luxury design.
What distinguishes this approach:
With a background in fashion merchandising and economics, I bring a deep understanding of luxury market psychology and desire-driven positioning to every engagement. That insight translates into tangible outcomes: strategic clarity, polished visual systems, and sophisticated Squarespace websites that feel as intentional as your client experience.
Your online presence should match the standard you've set for your work.
Not trendy. Not loud.
Timeless, sophisticated, strategically positioned.
I had a vision for expanding my business, but I wasn't sure how to effectively put it in place. Karen was such a joy to work with. I've never worked with someone so organized, timely, and communicative. Karen expertly translated my business vision into a practical revenue-generating solution. My shop has become a valuable additional revenue stream, strategically complementing my core business and allowing me to monetize my expertise by offering products that support my clients' wellness journeys.
Erin T.
From the blog
Insights & Perspectives
Explore strategic brand thinking for high-end creative entrepreneurs who serve luxury clients.
Clear. Confident. Chosen
Your transformation requires more than aesthetics alone. You need a brand strategy that elevates your authority and a visual experience refined enough to attract—and convert—clients who respect your expertise. The Luxury Brand Experience is a holistic engagement: strategic brand positioning, refined brand design, and a bespoke Squarespace website that brings luxury positioning to your creative business.