"I enjoyed Everything about working with Karen! Karen understood me and my vision and NAILED IT. Karen is very professional and cares about her client and their experience with her."

Micah White

Growing eCommerce stores that stop the scroll

Reducing abandon carts and improving customer satisfaction. We work closely to nail your online store experience so you can have more seamless checkouts and fewer fears about what to do next.

Potted eCommerce Website Design

eCommerce strategy, branding, web design & development for brands that want to flourish online.

You're ready to scale your online presence to increase your visibility and attract more customers. You know that your website experience is vital to the growth of your business.

It's time for more

Combined with user psychology + data we’ll create an online experience that drives transformation into your business.

Each experience includes high-level strategy focused on getting you results.

A solid website experience creates the greatest impact when it combines: strategy, design, development and smart user experience. Otherwise, you continue to increase the risk of losing more business and customers every day.

Is this you?

You want an online experience that inspires, fuels your customers and grows your community.

You want an online experience that feels authentic to your brand, helps you stand out in your industry and support your vision.

You want your online experience to look put together and not DIY sot that it attracts not only customers but other business partnerships.

The Journey

  1. The first step is to share your project vision. I mean tell me why this is so important for your business now so we can discuss your overall goals and determine if we are a fit.
  2. Book - once we decide there is a fit you’ll then book your spot by completing the necessary documents to officially begin.
  3. Vision Meeting - our first engagement will be your vision meeting where we dive into the strategy of your business. You’ll receive more details prior to scheduling your call.
  4. Create the vision - after setting a strong foundation it’s time to dive deep into your vision by creating a unique experience for your business.
  5. Training - prior to launch you’ll receive personalized training on how to navigate and run your new online experience.
  6. Launch - Pull out the champagne glasses because its launch time and it’s your time to shine!

"I was excited to stop DIYing things on my own, it wasn't getting me the results I wanted. Karen worked closely with me to understand my needs. Finally, I was able to launch a site that I love with ease. I’ll definitely be working with her AGAIN."

Tracey Meyer

The Strategy

This vital step is necessary in order to move forward with your vision. It sets the foundation and needs to be solid before we can execute other ideas. It’s also why we start here first, before diving into the other elements of your business. It encompasses 4 elements:

Brand Vision

We’ll work together to figure out the TRUE vision of your brand today and where you’d like to be in the future.


  • Value statement exploration
  • Mission evaluation
  • Brand positioning
  • Competitive analysis
  • Marketing execution

Brand Identity

How you are seen and experienced in the online space makes a large impact on how customers and others connect to your brand. You'll gain clarity on brand identity and position your brand for more opportunities to win.


  • Wordmark logo creation
  • Sub-mark
  • Color story selection
  • Typography selection
  • Identity guidelines

Experience Design

When customers aren’t clicking the areas of your site that you’d like them to its an experience problem. We’ll uncover your unique opportunities and design your experience. It gets data nerdy here but I'll explain it in a simple way that helps you make the best decisions.


  • Site flow mapping
  • SEO analysis
  • Customer experience feedback

Website Experience

Time to bring all the elements together to craft your official online experience. The final product is not just a website its a revenue, community building generating machine. That allows you to take time away when you need to without worrying about missed opportunities.


  • Strategy call
  • Website flow mapping
  • Custom site design
  • Development
  • Product additions
  • Google Analytics & FB pixel setup
  • Launch on either WordPress or Shopify

"Realistically I knew I didn't have time and ultimately it made sense to invest in some expert help. My business has already seen a positive impact. I have already made sales!"

Emily MacKenzie

Ready to create a thriving online store?

Tell me more about your vision and let's make those hidden dreams a reality.