So you’re thinking about working with a web designer and you probably want to know if you’re ready.
I definitely understand that, because working with a web designer is an investment and you want to make sure you’re making the best decision for your business.
The Benefits of Working With A Web Designer
As the world of online business continues to grow it’s more important than ever to have a professional online presence. It’s often one of the first questions that come up when you talk about your business.
People want to check you out and see what your online presence is about. A solid website is like welcoming a guest into your home. You’re making a first impression and that first impression determines what the person chooses to do next.
Most people determine a businesses credibility via its website.
Stanford’s Persuasion Technology Lab found that almost half (46 percent) of people say a website’s design is the number one criteria for determining website credibility.Source
It’s safe to say that if you want to up the credibility of your business online make sure it’s designed well.
By working with a web designer you can partner together to figure out what your target audience needs to know to trust your brand.
One of the first steps that are part of the process here at TMC for web design clients is to go over the overall goals of their site by diving deep into their vision and pulling out the key important elements that are going to make their website experience a success.
Another benefit of working with a web designer is that your site layout can be planned according to how your users plan to use your website.
Though it may seem small the placement of buttons, images, and words, etc make a huge difference in the actions that people take on a website.
So when you purchase an off the shelf template that doesn’t take into consideration your audience. You risk the chance of not capitalizing on creating a transformation of a person browsing to becoming a buyer in the customer/client journey.
Another part of the design experience is creating what we call great UX/UI. In our world, it means creating a great user experience along with designing a great user interface or interaction.
Have you ever landed on a website was excited to browse through but something was just off? Like it was hard to navigate or find information that you expected to find? We’ve all been there, which normally results in us just clicking off and looking elsewhere.
That is one of the major frustrations eCommerce shops suffer from – customers not being able to find what they are looking for. So the customer just ends up at Amazon or a competitor’s site instead.
How your layout is planned matters.
Here at TMC, I take into consideration consumer psychology when planning a website layout. So you may be wondering what the heck is consumer psychology? Like everything else in life, there are psychological reasons behind the method in which we shop.
For example, notice that my main navigation menu on the website has just a few links to click. Studies show that when you give people too many options they don’t choose at all.
To reduce the friction of decision paralysis – you must make it easy for people to make a choice.
Those are some benefits of working with a web designer that understands that solutions and transformations need to be planned into the design.
Your Business Goals Have Changed
Now that you’ve learned some benefits of working with a web designer lets talk about when you should consider working with a web designer. One of the first reasons why you might be considering working with a web designer is that your goals for your business have changed. Maybe your business has picked up and now you want to improve your online presence so you can:
- Attract more clients/customers.
- Increase your online credibility from DIY to more professional.
- Bring together a more cohesive experience.
- Show that your business has grown because you now have a team.
- You’ve up-leveled your product offerings and now it’s time to have a brand + website that matches.
If your goals have changed and you’ve stepped into a new season of your business it might be time to consider working with a web designer. This is a great time to evaluate and capitalize on your growth so you can have more conversions.
You’ve Grown Beyond Web Design Templates
Maybe you started with a templated design that you purchased just so that you could get off the ground. We’ve all been there where you aren’t sure how the business thing is going to work so you just want to get up and running.
After putting in the work and then turning your dreams into a powerhouse business it’s time to match your growth to the outside.
Usually with business growth comes new business needs.
You may be at the point where you need a custom design that works for your business so you can reduce admin time or technical headaches. Putting bandaid fixes isn’t working anymore and it’s eating at your patience and time.
Then you definitely should consider working with a web designer. Make sure you’re clear on your business goals and objectives when making that first inquiry.
At TMC – we ask about the “why” of your business because it’s so important in knowing where you came from, where you are now and where you want to be.
When clients reach out they may think they want a website but in reality, they want a transformation into their future self.
That could be that recognizable brand that is a leader in their industry. The dedicated professional who knows that their expertise can help the people who need it.
If you find yourself at this stage it’s an opportunity to compound on your growth, work with a web designer and take it up a notch in your business.
You Want More Strategy For Your Website
Yes, strategy besides looking amazing online you want more strategy for your website. You’ve realized the importance of having a well planned site. I find that most website owners have no idea how to strategize their website to work for them.
It usually doesn’t hit them that something is missing until they start dealing with certain repercussions. Such as customers leaving their site right away, customers not being able to find what they need. Or having a site that just doesn’t work for their type of business.
With strategy incorporated into your website design you can planned more key elements that are going to:
- Improve sales conversions.
- Increase customer satisfaction.
- Reduce administrative hours.
- Plus so much more.
This is definitely essential for you to get the best results for your online business. Let’s check out the next point!
You’re Ready to Invest
Anytime you are going to be working 1:1 with someone to create something unique for you it’s going to be an investment. Crafting a unique impression for your brand & business takes time when done correctly.
Have funds to invest – how much you choose to invest will vary according to the designer. So I would recommend reaching out to those that you feel align with your business and could help you up-level.
Then just have a conversation to learn about their process and expectations of working together.
Part of the TMC process is for potential clients to fill out an inquiry form. This is in place so that it allows potential clients to share their business and brand vision. It also helps in aiding to ensure better questions can be asked so that we can help you find the best solution for your business.
During this inquiry process, we’ll decide to have a chat to discuss further or if applicable make a recommendation to a referral partner.
Deciding to work with a web designer at the right time in your business can make an impactful difference in your growth. When your design is strategically coordinated and crafted it can add the necessary shift to your business to help you propel forward.