Are you thinking about working with a Shopify designer to help elevate your eCommerce brand’s online store experience?
Maybe you are wondering if it’s the right time? Because working with a web designer is an investment and you want to make sure you’re making the best decision for your business.
I’m happy to help you figure that out. Let’s go over when to consider working with a Shopify designer for your eCommerce brand.
The Benefits of Working With A Shopify Designer
As the world of online business continues to grow it’s more important than ever to have a professional online presence. It’s often one of the first questions that come up when you talk about your business to others.
People want to get a feeling for your business and see what your online presence is about. A professional website for your online store is like welcoming a guest into your home. Once invited, you want to make a great first impression and inspire people to make a purchase.
A professional website for your online store also plays an important role in helping people feel that your business is credible.
Most people determine a business’s credibility via its website.
Stanford’s Persuasion Technology Lab found that almost half (46 percent) of people say a website’s design is the number one criteria for determining website credibility.Source
It’s safe to say that if you want to increase the credibility of your online store make sure it’s designed well and conveys solid messaging.
By working with a Shopify designer for your eCommerce brand you can not only have a professional-looking online store but one that resonates with high-end customers.
Since I specialize in working with DTC eCommerce brands who want an elevated online experience on Shopify and Klaviyo. One of the first areas we review is your business’s overall strategy for your online store and how it relates to the desires of your customers.
Now let’s get into some reasons why to pursue working with a Shopify designer.
Your Business Goals Have Changed
One of the first reasons why you might be considering working with a Shopify designer is that your goals for your business have changed.
Maybe your online store has been experiencing an increase in sales and now you want to maximize your growth. So you can:
- Attract more high-end customers.
- Increase your online credibility from a DIY design to a more professional online store.
- Bring together a more cohesive experience.
- Expand to newer markets and get in-store placement deals.
These are just some of the potential reasons why you are exploring working with a Shopify designer.
If your business goals have shifted which is not uncommon then it’s a great time to re-evaluate where you would like to see improvement in your business.
Your Current Platform No Longer Supports Your Online Store
Sometimes as a business we start on a platform that is easily accessible to us or things just evolve into more than we expect.
If you are currently on a platform that feels like it’s holding you back from really running your eCommerce store. You may be exploring other platforms and are curious to learn if Shopify would be a viable option for your growth.
Shopify is a great platform because it truly supports businesses that are product-based. Meaning that if most of your sales are driven by selling products then Shopify is a great platform to help you increase your product sales.
You’ve Grown Beyond Your Current DIY Design
Did you start out by DYing your current online store design? We’ve all been there when you are kicking off a new business idea with limited resources and the only thing you can invest in your business is time. So you decide to design your website yourself.
After putting in the work and then turning your dreams into a powerhouse business it’s time to match your business growth.
Usually with business growth comes new business needs.
You may be at the point where you need a more professional or updated design that works for your business direction.
Especially if you are looking to attract a certain type of customer base. You’ll want your online store to grab their attention so you can build new relationships that ultimately lead to sales.
A fresh design that aligns with your business vision can help support your goals.
You Want to Be More Strategic With Your Online Store
A strategic online store has a higher chance of increased conversions than one that is just beautiful.
While having great aesthetics and branding is important for any eCommerce brand, so is the strategy. Otherwise, all marketing efforts will be wasted if your online store doesn’t intentionally speak to the desires of the customers you want to serve.
Are you at the point in your business where you’ve realized the importance of having a well-planned online store experience? One that inspires people to take action and to return for repeat purchases?
Besides looking at a website as a means to do transactions. Your website is also a 24/7 employee whose responsibility is to educate and direct people to take action.
When your online store lacks qualitative and quantitative strategy you’ll start to experience some of the following symptoms.
- Customers quickly leave your website before making a purchase or signing up for your email list.
- Customers not being able to easily find products they are interested in.
- Or having a website that increases your administrative or fulfillment costs.
With the right strategy incorporated into your Shopify website design you can have:
- Improve sales conversions.
- Increase customer satisfaction.
- Reduce administrative hours.
- Plus so much more.
This is definitely essential for you to get the best results for your online business.
You’re Ready to Invest In Your Online Store Experience
This one is important when you are ready to work on elevating your online store experience and are in the position to invest. It’s a great time to look at working with a Shopify designer to help support you in reaching your desired goals.
Anytime you are going to be working 1:1 with someone to create something unique for you it’s going to be an investment. Crafting a unique experience for your brand & business takes time when done correctly.
Have funds to invest & how much you choose to invest will vary according to the designer.
Once you are ready to invest in your online store experience. It’s time to set up a meeting to have a conversation about your goals.
When discussing your goals be sure to not only focus on the design of your online store but the measurable results you want to achieve.
Deciding to work with a Shopify designer for your eCommerce brand can make an impactful difference in the growth of your brand. When your design is strategically coordinated and crafted it can add the necessary shift to your business to help you propel forward.
These are just some of the reasons why you should consider working with a Shopify designer for your eCommerce brand. Of course, your reasons are going to be unique to you and your business.