Shopify Tags Vs Collections: What You Should Know

As you’re navigating your Shopify store you may have noticed that there are a few ways to organize products. 

If you’re wondering about Shopify tags vs collections and how to best utilize them. 

Then this post is for you. 

I’ll be going over Shopify tags vs collections. So you can …

  • Organize your products
  • Give your customers a better experience when finding your products.
  • Then making your day to day operations smoother.

What are tags in Shopify?

You may be wondering about tags in Shopify. In Shopify, tags are identifiers that you can use to organize your products. 

According to Shopify tags can be used to…

“Filter the lists on the Products, Transfers, Customers, Blog posts, Orders and Draft orders page.”

For example, if you had a collection for fashion products called “accessories” you could then have tags to organize those accessories. 

In this instance, you would have a tag for each of the following accessories types: purses, wallets, shoes, jewelry, etc. All of these tags would then get pulled into the collection called “accessories”.

Shopify Tag Types

Because you can have a multitude of information to help run your store. Shopify gives you some tag types you can use:

Shopify Tag TypeDescription
ProductAllows customers to search products associated tags. Great to use when you are utilizing automatic collections. Also great to use for filtering when creating a menu.
CustomerFor when you need to use tags for your customers’ detail page.
Blog PostUse this tag to organize your blog post content.
TransferUse this tag when you need to organize your transfer details page.
OrderAllows you to add or remove tags from your order details page.
Draft OrderAdd and remove tags on a specific draft order’s details page.

Based on what part of your business you are running you can use tags to help you organize your business.

The great thing about Shopify tags is that you can use tags based on which area of your business you are focusing on. Whether that is your customers or blog posts. Giving you more options to better organize your information.

How to Add Tags In Shopify?

Adding tags in Shopify is simple. 

To get started, go either to the specific product, blog post, or order that you want to add a tag to. 

Then under the “tags” tab add the specific tag or tags you want to associate with that product, post, or order. 

You may also view any other tags you may have used by clicking “view all tag”. That way you aren’t creating unnecessary tags that can get out of control. 

Facts about Shopify tags that are helpful to know

  • Tags aren’t case sensitive. For example, “Pie” and “pie” would be counted as the same tag.
  • You can use up to 250 tags for each tag type.
  • Be sure to use only hyphens, numbers or letters when naming your tags.

What Are Categories In Shopify?

In Shopify categories are really “collections”. Categories have been just a general term that most people can relate to from various online ecosystems. 

Collections in Shopify allow you to pull your products into certain categories. For example, if you sell home furnishings and decor. You could have collections that range from Living Room, Bedroom, Dining etc. 

Then inside of those collections, you would have your tags. Using the Living Room example, your tags could be a sofa, coffee table, chairs, etc.

How Do You Categorize Products In Shopify?

To create a collection you go under products > collections > create collection (in the upper right corner).

Then fill out all the necessary information about your collection. You’ll then see the “Collection Type” option. There are two, manual and automated.

Automated Collections

Automated collections allow products that meet certain criteria to be automatically added to the collection. Without you manually adjusting the product. 

The pro of this is if you have lots of products you can streamline the organization of your products. Giving you more time to focus on other areas of your business. 

Manual Collections

Allow you to manually add products to the collection. Of course, this takes more time but this option is great if you carry a few product variations. 

Another great method for use of “manual collections” is if you are going to be doing a seasonal collection. Where you’ll want to make sure that you can easily add and remove products from that collection.

Also, check out:

Additional Tips About Shopify Collections

Since customers can shop your online store via collection type. This is a great opportunity to make sure that you are maximizing your SEO efforts. 

When you create a collection be sure to edit the SEO box so that you can get more organic search traffic to your online store. 

Add your keywords in a natural manner to your title, description, and URL. 

Then as your collection is indexed by search engines you’ll have the opportunity to show up in the search for your keyword.

The Benefits Of Organizing Your Shopify Products

As your store evolves and grows, having a standard for how you organize your products is going to save you hours on admin time.

Not only does organizing your products make your day-to-day easier. It also helps your customers find your products more easily. 

Your team who may be managing the backend of your store will also find that having structure. Will make their jobs a lot easier.

Shopify tags & collections are also great for those special launches you may do such as special brand partnerships, seasonal launches, or even specialty launches. For example, when shops started selling masks and other protective products. 

Take the time to make sure you are setting up the organizational structure of your products. So that when business gets busy you don’t have to figure out how to make things more streamlined. 

Need quick help with your Shopify store? Book a consulting hour and we’ll dive into your questions.


Hi, I'm Karen, the founder + Shopify/Klaviyo expert behind The May Creative. I help modern luxury brands craft elevated eCommerce experiences on Shopify & Klaviyo. So they can scale their business & reach their next level of success. Connect to learn more about working together. Or check out the other articles below and listen to the podcast.


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