Brand strategy & Shopify design for luxury, lifestyle and beauty brands


custom crafted &
made for growth

What if you could have an elevated website experience that helps you scale?

Transform your online shopping experience

With a brand & eCommerce website that gets you more brand partnerships, grows your team and gives you more space in your calendar.

Your eCommerce brand deserves

An entire experience that...

Takes the website you have now and transform it into the website for the business you're building. Leading to increased brand awareness & business confidence!

Intuitively allows customers to flow throughout your website and explore your offerings without feeling overwhelmed. Naturally guiding them through a seamless checkout journey.

Reduces the constraints of limited functionality so you can scale and take control of your business on your terms. Finally landing those dreamy in-store placement deals!

If that's you, your in the right place!


An elevated presence that helps you scale

Combining smart strategy, collective industry expertise and buyer psychology, we craft an intuitive shopping experience with an in-store feel. That strengthens your brand, helps you expand your business, and leads to a seamless checkout experience. Transforming how customers engage with your brand.

Transform your online presence with an

Elevated Shop Experience

Premium brand & website experiences that removes the overwhelm of taking your business to the next level. So you can provide an exceptional experience that your customers enjoy and empowers you as the leader of your business.


Creative Direction

eCommerce Planning

Custom Design

Customer Journey

Custom Shopify Design


Custom Development

Conversion Optimization

Some Elevated Add'on Experiences to further enhance your business


Brand + Packaging

Content Strategy

Brand Guidelines



Site Migrations

Local Delivery + Pickup

Email Marketing

Klaviyo Setup

Klaviyo Design

Klaviyo Integration

Ready to elevate your experience?

First, let's make sure this a fit for your business.

This is perfect for you if...

You have a vision, funding and your excited to launch something new.

Or, your eCommerce business is experiencing growth and you're ready to take your online store to the next level.

You're ready to invest in your eCommerce brand (time, energy, focus, etc.)


I had a vision for what I wanted the Raw Beauty Co. shop to look like but no idea if I could find someone to turn that vision into a reality. Karen was such a joy to work with. I've never worked with someone who is so organized, timely, and communicative. Karen absolutely nailed my vision. My shop is a great new revenue stream for my business and I love that my audience will be able to take home many of the items I use to support my own wellness. I'm also thrilled to have a space where I can support my favorite brands. Traffic has increased at least 50% with new dreamy customers.

— Erin T.


Karen is a hidden gem, and I cannot recommend her enough. I was impressed from the very get-go with her onboarding and website organization processes. She is responsive, offering constructive feedback in the most positive way. She listened intently to my wants and desires for my site redesign, and I cannot rave about the finished product enough. I'm so excited about my redesigned website, and I'm already getting compliments from colleagues and clients. I felt listened to and taken care of the whole time. Karen makes the website redesign process easy.

— Carolyn L.

View the Investment

Get access to the investment guide to learn more!


Your collaborative partner throughout your experience

Economist & retail expert for 10 + years turned designer & developer

I'm Karen. I've been crafting online experiences for several years as a rare designer & developer. Coupled with background as a retail expert & economist for over 10 years in multiple industries from beauty/wellness, fashion, jewelry and home goods/furnishings.

The Elevated Shop Experience is custom crafted so that you have more than a beautiful website. But an entire experience that is intuitively designed to support your customers and your business needs. So you can increase brand awareness and attract ideal customers who turn into repeat buyers.

I do this through consulting, personalized 1:1 website design/development services and ongoing growth support.

If you want a website that represents your brand, has fluid functionality and a seamless checkout experience. I invite you to reach out and book a complimentary website consultation below.

Strategist | Shopify designer & developer