SEO or search engine optimization can be a confusing subject. Especially if you aren’t tech-savvy or aren’t that knowledgable about SEO in general.
Today I’m going to be answering your most common questions about SEO for Shopify stores so you can have a better understanding of the organic way of being discovered online.
What is Shopify SEO?
In brief, SEO is about utilizing specific SEO guidelines to tell search engines you have the answer to a person’s question.
How that person is introduced to your site is via the content & the corresponding keywords you use to attract attention from search engines. The cool thing about SEO is that its helpful in attracting free traffic to your online store. The tough thing about SEO is that it isn’t as easy or fast to get right without specialized knowledge.
Be sure to read SEO for Retailers for further reading on the basics of SEO.
Is Shopify Good For SEO?
A common question that comes up for Shopify is if it’s good for SEO.
The answer is yes. Here’s why:
You have all the necessary SEO features you need to optimize your Shopify store for SEO.
Product titles – you can optimize your product titles by including your keywords in the title. This also lets search engines know what your product is about.
Product description – you can optimize the product description and include your keywords. This will also be considered your meta description. Which is the preview information people in search engines, make sure this area is well written. How well written your product description is can make or break if someone clicks on your link.
Product URL’s – you have control over what words are used in your product URL. Hint: it should be the primary keyword you want to rank for on for your eCommerce website.
Shopify also makes it easy to see the preview and layout of your product information. By sharing a preview of your product in search, on the product edit page.
Where Do SEO Keywords Go In Shopify?
Once you’ve done the thorough research to find the keywords you want to rank for. It’s now time to add your keywords to Shopify.
Here is where you place them:
- Product Title
- Product Descriptions
- Product URL
- Content Pages
- Image Name
- Image ALT tags
As you can see there are several places where you can add your keywords. This will help search engines understand what your page or product is about. So that it can provide your site as a solution for an answer.
How to Add SEO to Shopify?
Adding SEO to Shopify is pretty simple, as Shopify makes it easy. Here are a couple of ways of adding SEO to your Shopify store.
How to add SEO to Shopify products?
Go to your product page and edit your product title, description, and URL. You can also edit your SEO by scrolling to the bottom of your product page. Then clicking edit website SEO.
Then place your product copy & SEO keywords in the appropriate areas.
How to add SEO to Shopify pages?
To add SEO to your Shopify pages, open the page you want to edit. Then scroll down to the bottom and click, edit website SEO.
Then you can modify the page title, page description, and URL.
Also, don’t forget to add your keywords to the content pages themselves.
Note: when adding in your keywords, make sure they naturally flow in the reading structure. You don’t want some awkward sentence that doesn’t read well. Remember, you are writing this for your customers. Not exclusively for search engines.
What Are The Best SEO Apps For Shopify?
When it comes to apps, you may find yourself intrigued if there are apps that help you improve your Shopify SEO.
These apps give you more control over your SEO by allowing you to edit some aspects of your website. While also giving you recommendations for improvements.
Some top Shopify SEO apps are:
- Plug in SEO
- SEO Plus
- SEO Booster
You can find each of these Shopify SEO tools in the Shopify apps store.
Can I Do SEO On My Own?
Yes, you can do SEO on your own. You’ll need to have a certain amount of knowledge about how to find relevant keywords, understanding search volumes, long-tail keywords, etc.
Once you have an understanding of that, you can use tools, some free and some paid, to help you maximize your SEO efforts.
Free SEO tools
- Google Keyword Research
Paid SEO tools
- SEO Rush
I don’t advise you going with a paid option quite yet. Simply because you can achieve a lot with the free tools out there and also SEO tools carry a monthly fee of at least $99 per month.
How Can I Optimize a Shopify Blog For SEO?
You can optimize your Shopify blog for SEO by writing helpful content that will help your audience. I would start with the topic that you’d like to write about.
Once you have your topic use the tools I mentioned to find relevant keywords. You’ll want to choose long-tail keywords, they’ll usually have 3 or more words.
By choosing long-tail keywords you will have a higher chance of ranking your content. Because there is less competition for those specific keywords. If you go with something more simple, like “coffeemakers” you’ll find yourself competing with larger brands.
After, you’ve gathered your keywords you can then add them to your blog content. Make sure it naturally flows with your topic.
Read: SEO for Retailers for other tips on optimizing your Shopify blog for SEO.
Alright, this will help you get started, be sure to save this article for reference and also to check back on any updates.
If you have a question about SEO for your Shopify store be sure to leave a comment.
Otherwise, if you are looking for tips to help increase the conversions inside of your eCommerce business. Be sure to download the complimentary Traffic to Conversions guide below. It will give you insights on how to best optimize your stores for more conversions.