A Guide to SEO For Luxury Brands Who Sell Products


Are you looking to optimize your luxury brand for SEO?

The term SEO gets thrown around a lot in the online space and as a business owner, it may be confusing as to what it means. 

Today I want to provide you with a simple guide to SEO for luxury brands so that you can attract the right type of buyers to your online store. 

Providing you with a more organic method to get traffic to your store that is interested in buying your luxury goods and products. 

Let’s dive into the guide

What Is SEO for Luxury Brands?

SEO or search engine optimization is when you optimize your website to be found by search engines for information people are looking for. 

As a luxury brand, that could be your specific products depending on what it is that you sell. 

For example, if you sell luxury pet products you’d want to target that specific keyword and others such as accessories, etc. 

Natural words that your target audience would be searching for to gather more information. 

There are a few search engines that exist but Google is the most popular. It uses technology to help users (like your target customers) find more information about what they are searching for. 

If you have your website optimized, for specific keywords, that people are searching for. You can get Google to send you organic search traffic. 

Google’s job is to display the best answer to your target audience’s question.

Here is what the Google SEO Starter Guide has to say about creating content for your readers:

“Think about the words that a user might search for to find a piece of your content. Users who know a lot about the topic might use different keywords in their search queries than someone who is new to the topic. For example, a long-time football fan might search for [fifa], an acronym for the Fédération Internationale de Football Association, while a new fan might use a more general query like [football playoffs].”

Pages or articles that show up on the first page are then considered “well-optimized”. They are going to get the most traffic naturally because they are on the first page. Where people naturally will click on the first few options once they get past the ads.

Now that you have a better understanding of SEO, let’s discuss keywords.

What Are Keywords

Keywords are words or phrases a person searching types into Google to find an answer. 

In my example above my phrase was:

“Luxury pet products”

This specific keyword is what we would consider a long-tail keyword because it has more than one word. 

Long-tail keywords are usually easier to rank for because the bigger brands or those with great SEO practices have already dominated common keywords like “pet products”.

By going after long-tail keywords you have a better chance of ranking higher in search results for those terms. That will naturally lead to more traffic to your website, where you can then convert people into becoming buyers.

So how can you as a luxury brand use keywords to help your target customers find you?

How to Research Keywords For Luxury Products

The first step is to research keywords you want to rank for regarding your luxury products. Start with your industry and then narrow it down to specific words that reflect your product line. 

For example, if you sell home goods such as furniture, home decor, etc. You can use a free keyword search tool for the Chrome browser called, Keyword Surfer to discover new keywords. 

In the example below I searched for the words “luxury home goods”, you can see that Keyword Surfer recommends some additional keyword ideas based on search volume and similarities.

There are other keyword tools such as Google Keyword Planner, Ubersuggest, and more that are premium paid tools. If you are doing your own keyword research start with the free tools first.

After you have researched keywords you’d like to rank for it’s now time to include them in the content on your website. Such as your product information, etc.

Tips for Writing SEO Optimized Product Titles & Descriptions

Think in terms of the natural way your target audience would type in information to find online. As an example, what would someone looking for a high-quality pet bed search for as it relates to what you sell?

Some things they may type in search is

  • luxury pet bed
  • High-end dog bed
  • Modern dog furniture

Let’s say you decide to go with the first term, “luxury pet bed” and so for your product title you would include that keyword phrase in the title of your product. 

You would also use that same keyword and related keywords in the description when describing the product. 

That way when someone is looking for a luxury pet bed your product has an opportunity to come up in the search results. Increasing your chances that people will click to your online store where a new potential customer can get information on how to buy your product.

You would do this for each of the products you want to rank for and if you have a lot of products. Start with your top seller or the products you want to sell the most of first.

What Should You Do For SEO For Your Luxury Brand Right Now?

Make sure that your site is showing up on Google to do that you’ll need to grab your sitemap URL and head to Google Search Console to submit your website.

You’ll want to submit your site and content to Google so Google knows you exist. The way you can do that is via the Search Console once you have your site submitted. Google will know to examine your site and start to pull out relevant keywords and phrases to rank your content.

Generate Your Website Sitemap URL

If you have a Shopify website your sitemap is generated automatically. You can check by going to your Shopify stores settings > domains where you will find something like example.com/sitemap.xml 

Next, you’ll head to the Google Search Console to verify your domain

Setup Google Search Console

You’ll want to set up your Google Search Console account first before you submit your important details. 

Sign up for your free account and you should be asked to fill in some domain details.

Add in the details and you’ll have to wait a bit until Google verifies your account. Once that is complete you can move onto the next step. 

Adding your sitemap to Google

On the left side, you’ll see a link to Sitemaps click on that and you’ll be able to add the URL of your website’s sitemap. 

This is important for Google because your sitemap tells Google which content to index from your site. If it’s on your Sitemap Google will index it or make it available to search engines. 

Inspect your URL 

After you have submitted your sitemap to Google and you see a success status. Inspect your URL, this will tell Google to index your site a bit faster instead of waiting for it to naturally happen. 

With the right strategies, you can create more opportunities for your business to get found more organically. While there are many methods to market your online store. SEO is a long-term strategy that produces long-term results. It’s just one of the more sustainable marketing methods that pay over time. 

Regardless if you are early in your SEO efforts or have been working on it for a while it can make a big difference in how your luxury brand gets discovered online.

Use the complimentary Traffic to Conversion guide below to help you turn more website visitors into buyers. 

k-tmc

Hi, I'm Karen, the founder + strategist/Shopify expert behind The May Creative. I help modern luxury brand owners craft elevated eCommerce experiences on Shopify & Klaviyo. So they can scale their business & reach their next level of success. Connect to learn more about working together. Or check out the other articles below and listen to the podcast.

Karen

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