Should You DIY Your eCommerce Website?

Have you ever wondered if you should DIY your eCommerce website over hiring a pro? In today’s episode, let’s discuss what you need to consider in order to make a decision that is best for your business. Listen on your favorite listening device!

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Show Transcript


Welcome back, you guys. Thank you so much for tuning in today. I want to specifically talk about whether or not you should be DIYing your eCommerce website, should you or should you not?


So if you had that question on your mind and you’ve been wondering, then we are going to be discussing that today.


So definitely tune in. Hello, welcome to eCommerce Cultivated. I’m your host, Karen, founder and eCommerce strategist of The May Creative. I’ll be your guide as we dive into strategies and insights to help you cultivate a sought after eCommerce business.


Thank you so much for listening to today’s episode and tuning in, I think this conversation is really important to have, especially for those of you who are getting ready to do updates or maybe you’re about to launch for the first time and you’ve probably had this question come up where you’re trying to figure out, should I be doing this on my own?


Should I be working with a pro whichever solution or route that you decide to take?


I really want you to make sure that you have some sort of strategy in place when it comes to your eCommerce website, because this is an important this is an important business asset for you.


This is how you’re going to be earning, you know, revenue in your business, important part of revenue in your business. And so the experience is really important.


This isn’t just like some sort of informational site where people can click, read and then click off.


You want people to actually be engaged on your site and to actually take action and make it to that checkout page.


And so being strategic is going to be very, very important.


And regardless if you work with the pro or not or if you decide to, you know, do it yourself, I’m going to give you some options that you can consider so that you can make sure that you have some sort of strategy in place, whichever decision you decide to make.


OK, so let’s talk about some indicators that you should not DIY your own eCommerce website, and that is if you have more intricate needs for your business because maybe you’ve been in business for a little bit or you’ve experienced some sort of rapid growth or growth and the needs of your business have changed from something that’s more simple or minimal.


And you now need some more advance integrations or updates to your site.


And unless you’re tech savvy, it’s going to be difficult for you to figure out or it’s going to take a lot of time from you or from somebody else in your business to actually implement and then hopefully get right. This is not an opportunity for you to, like, test out a whole bunch of things, because if something goes wrong and it affects your business in any way where your customers can’t make purchases, it’s really going to eat up your profit and your bottom line.


So you want to make sure that you understand what it is that you are trying to accomplish.


And so if you have more advance needs that are going to come up or have have come up, then that could be an indicator that you should not DIY your own eCommerce website.


And along those lines is, if you absolutely cannot deal with tech at all, because that is just not your wheelhouse, that is not how your brain function.


That is not how you want to spend your time, then definitely working with a pro is going to be a more appropriate choice.


And it’s going to save you the frustration in case something goes wrong or you are trying to just figure out the solution, which could take you lots and lots of hours.


I mean, learning something new takes a lot of hours and then putting in what putting into practice what you’ve learned can take additional time as well.


And because you’re the business owner, you want to make sure that you’re also setting aside time to lead the business and not actually be the one working the business all the time.


Because you are the visionary. You’re the one who sets the stage and sets the cadence in your business.


And if you’re not available for that role, then nobody else is going to do it for you.


So they have to figure out which one is more of a priority for you.


So if tech is not your thing, then definitely you do not want to DIY this.


Another thing is that your business is having, you know, consistent sales and you’re experiencing growth.


And because of that, your time is allocated towards other things like taking care of your customers and maybe thinking about bringing on a team or managing a team. And you simply do not have that mental real estate to actually do it yourself.


And so if those are some of the situations that you’re facing, then definitely you do not want to DIY your own eCommerce website.


Another thing to consider is if you’re going to need expertise, like in order to help you make some important business decisions, whether that is going to affect your conversion rates, if you make a certain change or you have any sort of technical questions that you need answers for, then getting with an expert is going to be a better option than you actually figuring it out yourself and testing out these changes because you don’t want to be in a situation where you change something on your site that drastically affects your conversion rate.


And that does happen, unfortunately, to business owners where they get inspired to do something.


Maybe they heard a strategy or they got some advice from something that they listen to or someone that they spoke with briefly.


And they didn’t have the full context of like that decision behind that strategy or methodology.


And so they go and they implement it. And then, you know, maybe a couple of weeks later, they notice that their conversion rates have drastically changed and dropped.


And in between that time, they’ve made all these other other changes and they can’t pinpoint like what specific change actually caused that outcome.


So if you’re going to be facing any of those types of situations, then definitely getting with an expert to help you make better decisions is going to be the preferred route to go instead of you figuring it out on your own and risking you losing conversions, because at the end of the day, you want your site to convert.


And if you’re having success already converting, you don’t want to change something on your site that’s going to give you that opposite effect.


And then you have to figure out like what happened that has happened to people previously because they’ve tried something on their own and then they’re like, oh, my gosh, what happened?


And because they’ve made all these all these other additional changes, they can’t pinpoint, like, what specifically was it that they changed?


And so then they have to kind of go back and like figure it out and kind of just it just takes so much more time and of course, frustration.


And you don’t want to do that, especially if you’re doing like a new product launch or new collaborations or you’re sending some heavy traffic to your site.


And yea it’s just a headache so heavily. Don’t do it on your own if that is going to be something that you were considering for your own business.


Now, let’s talk about when it’s OK to DIY your own eCommerce website, because, yes, those are situations where you can just DIY it and be good, like legit.


There are so many tools and resources available that you can only do it on your own. All right.


So one of the first indicators is that you’re very new to business and you haven’t sold anything. If you are very new and haven’t generated any sales, then go on. The route is going to be perfectly fine for you because it’ll give you the opportunity.


You need to learn about your business and figure out your customer and figure out how to position your products for the market so that you can generate those sales.


The reason why this works really well, going the DIY route for newer businesses who haven’t sold anything is that most likely you don’t have the investment, like the additional investment to actually work with the professional to get a certain level of a site quite yet.


And that’s completely OK. I know that some business owners see a site that they get inspired by and they want to just start off automatically with something like that. But your business has to have a solid foundation in place and it has to have consistent customers a lot of times before you get to that point, unless you are coming into the situation where you are being funded from additional investors and you really have already done the lead, the legwork to prove proof of concept to a market.


And you’ve gotten their buy in that they’re interested in investing in your product. If that is the case and you are new to business and then working with a professional is totally fine.


But if you’re new to business and you haven’t had proof of concept for your products, meaning that you haven’t consistently sold to a particular audience who have raised their hand and said, oh, I’m interested in what you’re offering, then DIY on your own website is fine because then you can take that investment and put it back into your business in other ways, such as marketing, doing market research, doing product development, if you need that and you can just focus on the important aspects of building your business.


Another indicator, when it is OK to DIY your own eCommerce Web site is when you don’t have any clarity on who you’re selling to and you haven’t made consistent income from the product sales that you are sharing.


So that is the case.


Then DIY on your site is going to be a good option for you, because if you haven’t solidified who you’re selling to in the first place, what could happen is that your audience, after you’ve, you know, done some testing and you’ve, you know, put your product out there to see who’s interested, you could find out that you need to make a shift.


And if you’ve already invested this money into creating this custom website that you’re going to have to change, it’s not going to be the best use of your resources for your business.


So if that is the case where you don’t have clarity or you aren’t quite sure yet who you’re selling to and you haven’t made consistent income from it yet, then DIY your own website is completely fine and it will just just give you more space to allocate that resource to other important areas of your business, such as doing maybe more brand strategy and figuring out who that ideal customer should be and developing a good product to sell to them.


And then also you can allocate that more towards marketing so that you can start to bring in that consistent business and generate more consistent revenue into your store. So keep that in mind.


And if that’s the case, then definitely just go with the more DIY route because it’ll give you a better allocation of the resources that you can be using for your business. All right.


This next one is an important indicator and it’s probably going to be one of the easiest ones that you can actually utilize to tell if you should be DIY or not.


And that is if you have more time, then you have money to invest in a professional to help you execute doing a great eCommerce website. If that is the case, then going the dIY route is going to be perfectly fine.


You just tap into some resources and add some tutorials to help you create a site that can get you up and running and start selling your products to generate revenue. If that is the case, then again, going the DIY route. It’s going to be fine for you because you have more time than you have to invest.


And then also another thing to consider is if it’s going to be a financial stretch for you, meaning that if you go with the professional and it’s really going to give you some sort of financial hardship or financial stretch in your life, then going DIY is perfectly fine.


I personally don’t want business owners to put themselves in a situation where they’re stressed out about money because they’ve taken like this huge financial stretch in their business and maybe they’re pulling something from their life and it’s just gonna cause, additional stress, because then they’re going to be worried about, you know, paying for important parts of their life.


Now, of course, there are situations where you need to be stretched and bit more uncomfortable in your business, but it shouldn’t put you in, like, dire hardship.


So if that is the case, then definitely you want to take the more DIY route.


And as your business grows, then you can take that additional profit that you set aside to actually have a more professional and cohesive experience down the line.


Plenty of business owners do that and it works out fine for them.


So those are some of the indicators that you should go ahead and focus more on doing a DIY route.


Now, you may be thinking. Well, if I go with the DIY route, what happens if I get stuck, like what happens if I’m doing this Karen and I don’t know, like how to get out of a certain situation?


If that comes up, then I highly recommend that you book some time with the pro. And when I say book some time, I mean like book an hour.


For example, I offer strategy and consultation sessions to people that we can meet for an hour and they can ask me any types of questions.


If they’re DIYing their website, then we can go over a question or some solutions that they might need in that hour to help them just get unstuck so they can take the next step.


It is also a great way for them to not only get answers to their questions, but also get the support because we are meeting video to video so they can share their screen with me.


I can go over and look at specifically what they’re stuck on and give them answers in real time.


And it’s also a more cost effective way to get answers and to actually help them move forward without investing a huge amount.


So that’s what I recommend.


If you’re kind of stuck or if you happen to get stuck book a strategy hour. They are super effective and you get that one on one personalized time with a pro so that you can make the next best decision for your business.


And then you can also save a lot of coins because you’re not making a huge investment in doing like a more custom route.


So hopefully that was helpful because I know that comes up and you might have already started to reach out to people and you’re not quite sure if you are ready to work with a designer/developer. And you might have had some of those thoughts go on in your mind.


So this is a really the reason why I wanted to record this episode just to help you make the best decision on what it is that you should be doing.


If you have questions still, you can go ahead and just send me like a DM on Instagram @themaycreative and I’ll be happy to give you a quick answer.


And if you decide, like, hey, I think I need more one on one or personalized time, then definitely reach out to me and we can set up a strategy hour or consultation hour where I can help you get unstuck with any of the questions that you might have in your business so that you can move forward and not experience that frustration.


And plus, you just have me by your side, because sometimes that just is helpful to have somebody else that understands by your side so you can make a decision to go forward and take action.


So hopefully you enjoyed this episode! Again, let me know if you have questions. Just hit me up on Instagram @themaycreative


Thank you for listening. One of the best ways you can truly elevate your eCommerce business is to give your customers a fabulous experience. Join the community over at to receive additional insights that will help you cultivate a sought after business.

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