Want to get more eyes on your Shopify store without dropping several thousand on ads? Or you want to use some organic methods in addition to ads to accelerate your brand’s reach.
Then generating some organic traffic to your online store can definitely help. There are several ways to attract people to your business and I am excited to share.
Of course, like with anything in business you need to be strategic and consistent.
Here are 6 simple ways you can drive more organic traffic to your Shopify store.
What Is Organic Traffic?
Organic traffic is when you aren’t using paid media to bring people to your Shopify store. Instead, you’ll be using organic methods that will help you get in front of your target audience.
Now I must admit that focusing on organic traffic can be a longer route to getting seen by your audience. It will require having a strategy that is executed consistently.
But the long-term benefits definitely will pay off. I want to also preface this by saying that you don’t have to use all these methods, pick some and see which ones work best for your business.
Create Written Content
The best way to help drive more organic traffic to your Shopify store is via written content. But not just any type of content it needs to help your ideal customers go through a buying journey.
For example, maybe you sell high-end pet products and you know that your ideal customer tends to spend a good amount of money on their furbabies. So you decide, you want to help them discover your fabulous products.
You create a post about “5 stylish pet beds that won’t derail your home decor” and in that post, you strategically placed a few images with links to the stylish pet beds you sell within your online store.
What is happening here is that you are using the content that you wrote on your website to spark interest from your ideal buyers. Once they click on that post you are now helping them to solve a problem and position your product as the solution.
Consistently producing helpful content can help you maximize the reach of your brand and help keep search engines sending potential buyers your way.
Produce Video Content
If you are not into written content the next best alternative is to create video content that can easily help your business be discovered. When producing video content the platform of choice to amplify organic traffic reach to your Shopify store is going to be YouTube. Google owns YouTube and if you’ve been paying attention, whenever you do a Google search you always see videos from YouTube at the top of the search results besides ads.
Video is constantly being pushed on all platforms across the board and doesn’t seem like it’s going away. The great thing about video is that it allows you to quickly connect with your audience and build a faster like, know and trust relationship.
Another benefit is that video can be the perfect medium to show exactly how your products work. Recently, I came across the story of how Blendtec became well-known by taking their blender and blending anything on YouTube. I’m talking about out-of-the-ordinary things like iPads.
It was accidental at first but before they knew it their videos were getting millions of views and sales. By being creative they were able to show that their blenders are very powerful and that led people to instantly buy. In fact, most smoothie establishments today use their blenders in their business.
Here is one of their videos in case you are curious.
What are some ways you can use video in your marketing to attract attention to your business?
Implement And/Or Improve Your Shopify SEO
SEO or search engine optimization is the perfect companion to creating content. Once you create content how do you get it found? By optimizing your content with keywords that your ideal customers are using to research and find solutions.
Most people when they are looking for information will hop on Google or another search tool to find answers. If you have implemented your SEO strategy then you’ll have a higher opportunity for people to discover your business.
You can read more about SEO tips for your Shopify store using the following resources:
- A Guide to SEO For eCommerce Brands On Shopify
- Answering Your Questions About SEO for Shopify
- 6 Places to Optimize Your Shopify Store For SEO
To get a better understanding of how to approach SEO for your online store. Once you have the content it’s now time to make it work by sharing it on social media.
A tip about social media marketing, choose platforms that your ideal customers are engaging with the most.
Post On Social Media Channels
Social media is a great place for engaging with your prospective and existing customers to stay top of mind about your products. Social media can also be a great place to promote your products as a desirable solution.
Depending on what you sell and which social platforms you are using you can create content that sparks interest, answers questions, and moves customers to the checkout page.
Most social channels have now integrated social selling features that allow you to connect your eCommerce store to your profile so customers can easily buy.
No matter what social platforms you are using you’ll most likely be creating some sort of video content. So implement some repurposing practices where you create the content once and then repurpose it to fit the social channel you are using.
An example of this could be that you created a YouTube video that was helpful to your target customers.
Take a snippet from that video (shorten it down) > upload it as an IG story (to create excitement) > and share the video as an idea pin (on Pinterest).
Or pass off the content you’ve created to your social media marketing team to repurpose it into multiple pieces of content. This will allow you to maximize your content value and provide a consistent message across your brand.
Create An Online Community
Online communities are a great way to deeply connect with your customers. It also becomes somewhat of an exclusive place where like-minded people can gather and ask questions about your products.
Another bonus besides getting to understand your customers is that you can get feedback on any product ideas you are thinking of launching. Or you can get feedback on areas of your business to improve.
One of the most familiar places to host a community is a private Facebook group but there are other tools out there that may also be a great way to stay connected such as Circle.
I would say the hardest part about using another platform for a community is getting people used to signing into a new or different platform. Most people have a Facebook account but it definitely depends on your audience.
Utilize Strategic Partnerships
Another great way to help drive organic traffic to your Shopify store is via strategic partnerships or collaborations.
Know of other business owners or brands that share a similar audience? Partner together to share information with each other’s audiences. This can be a great way for you both to get your brands in front of new people.
A potential example of how you could make this work is that you both come up with a content marketing strategy. Where you both share something from each other’s businesses to your own audience.
Definitely consider some strategic partnerships that you can implement to expand your reach without having to rebuild a new audience.
Test & Refine
Once you’ve decided on some organic methods to implement into your business. Test them out and see how they are working toward helping you to reach your goals. Refine where you may need to so that you can amplify your results.