6 Places to Optimize Your Shopify Store For SEO

As a product-based brand, there are so many ways to get traffic to your online store. One method that is vital to maximizing your efforts. Is to optimize your Shopify store for SEO.

Though a simple term, it can be vast and in-depth. Part of having an online store as a revenue driver is to attract the right audience to your eCommerce business. 

SEO can be one of the marketing channels you use to help you reach your ideal customers who will convert into paying customers.

Giving you a way for new customers to discover your brand and products. Of course, once you get customers to your website. Your online store needs to be designed and optimized to turn those website visitors into customers. Otherwise, they will click off and leave.

Do Keyword Research

Before you dive into optimizing your Shopify store for SEO. Make sure you have done your keyword research and identified your long-tail keywords. These are the words you want Google and other search engines to use to help customers find your products. 

If you need a better understanding of SEO, be sure to read SEO for eCommerce brands and also check out Answering Your Questions About SEO for Shopify.

Each of those articles will help you build some foundational knowledge about SEO.

One of the missed opportunities Shopify store owners experience is not optimizing their online stores for better search discoverability.

As part of your content marketing efforts, SEO should be a key staple of marketing to help you reach more customers. 

In order to make an impact, you need to optimize certain areas of your Shopify website to maximize your search results.

Here are 5 areas of your Shopify website that you should optimize for SEO.

1 | Optimize Your Site Information For Shopify SEO

One of the top areas to optimize your Shopify store for SEO is under the preferences section. Inside, you’ll find your Site Title and Description. In this section, you’ll want to share what your online is about and include keywords in both areas. 

This information needs to apply to what you sell so that customers are searching the internet. They understand what your online store is about before clicking the link to your website.

2 | Social Sharing Image For Preferences

Another area under this section is your social media sharing image preview. Rename your image file to a name that is about your store and includes a relevant keyword.

For example, 59948.jpg rename to relevant-image-name.jpg

Then write a well-written title and description. The information you add here will display whenever you share the main link of the site on social media. For example, on Facebook, the title, description, and image will populate when you share your link. Or other social sharing platforms that you and your customers may use.

Next up are your core pages…

3 | Optimize Your Core Pages For Shopify SEO

You’ll want to optimize any primary pages for SEO such as your homepage, about page, contact page, etc. These important pages will help people locate important information via search engines so they can become more familiar with your brand. 

For your pages, you’ll need to optimize the following areas of your Shopify page for SEO:

  • Page title
  • Page description
  • Page Image
  • Page URL

Do this for each of your pages to maximize the discoverability of your brand.

4 | Optimize Your Product Pages For Shopify SEO

With so many similar products being offered. You’ll want to make sure you are using long-tailed keywords for your products. Larger brands or those who have already established authority most likely are attracting traffic to highly competitive keywords. Highly competitive keywords are usually simple, for example, the word coffee pot

Highly competitive keywords also have a lot of Google ads in the search results and can affect click-through rates.

The areas you want to add keywords for your products on Shopify are:

  • Product title
  • Product description
  • Product images
  • Product URL

If you have a lot of products, prioritize optimizing your most popular products first and work through the others over time.

5 | Optimize Your Collections For Shopify SEO

Another key part of your Shopify website that can be discovered is your collections of products. Optimizing this area of your store can help customers discover more products that align with their search.

Similar to the other parts of your website you’ll want to optimize the following areas for SEO:

  • Collections title
  • Collections description
  • Collections image
  • Collections URL

The next area you want to look to optimize is your blog.

6 | Optimize Your Blog Post For Shopify SEO

Creating blog content can help you rank your online store for more keywords. The more consistent you are with blogging, the more you are helping your customers. You are also creating more opportunities for Google to help you position your business as the authority in your market. 

You can use your blog for written articles, transcripts of videos, tutorials, etc. Whatever piece of content aligns with your brand. 

With that being said, here are the areas you’ll want to add your keywords to for your blog on Shopify.

  • Blog title
  • Blog Description
  • Images (for example, instead of 034.jpg rename the photo to keyword-name.jpg). Images are discoverable in search engines.
  • Blog URL 

These are the primary places you can optimize your Shopify store for SEO. When you have the basics down and have allowed enough time to pass to see how your store ranks. You can look into more advanced SEO efforts, such as more detailed schema, etc. 

Understand that SEO is an ongoing process and while yes, you can set the foundational elements of it for your store. In order to make the most impact, you’ll want to make sure you are monitoring your rankings via other tools. 

Tools such as Google Search Console and Google Analytics. When set up correctly, you’ll be able to see more information about how often your site is discovered and what links are clicked most often. 

Having this type of data is important in helping you to evaluate what is working and what needs to improve with your SEO marketing. Allowing you to adjust and make better business decisions for your online store. As I briefly touched on at the beginning of this article. Your online store website needs to be in the position to convert the visitors who come to your online store via SEO.

You do this by making sure you have the right presentation and information for your target audience. Otherwise, you’ll consistently lose opportunities for them to turn into customers. 

Be sure to download your copy of the Traffic to Conversion guide so you can learn more about optimizing your online store for more sales conversions. 


Hi, I'm Karen, the founder + Shopify/Klaviyo expert behind The May Creative. I help eCommerce brand owners craft elevated & high-end eCommerce experiences on Shopify & Klaviyo. So they can scale their business & reach their next level of success. Connect to learn more about working together. Or check out the other articles below and listen to the podcast.


Keep Reading

  • A Guide to SEO For eCommerce Brands On Shopify
  • Answering Your Questions About SEO For Shopify
  • 6 Simple Ways to Drive More Organic Traffic to Your Shopify Store
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