Whether you have a physical location and sell your high-end skincare products to your clientele in-person or you only sell online.
Having a luxury skincare subscription box can add great value to your customers’ experience and your business. Making your customers return for more and becoming raving fans.
Let’s go over reasons you should offer your customers a luxury skincare subscription box and its benefits to your business.
What’s a Subscription Box?
Quickly, a subscription box is products that your business pulls together to sell to your customers. How you choose what items and subscription model your business has completely depends on you and your customers needs.
Plus, you can sell subscriptions alongside your other products as an extra way to serve your customers.
Some Of The Best Beauty Subscription Boxes Are…
- Luxor Box
- Qui Please
- Mintd Box
And a few others which you can use as inspiration. So let’s dive into the details of the massive benefits of a luxury skincare box!
5 Benefits of Having a Luxury Skincare Subscription Box
Your customers, as a luxury brand owner, want to feel as though they are getting the best. Part of a great buyer’s journey is the experience. And part of the experience is providing products that delight your customers expectations.
AN IMPROVED CUSTOMER EXPERIENCE
Offering your customers a luxury skincare subscription box can take your customer experience to the next level.
One, by serving your customers’ needs consistently. Think about it when your customer is getting low on their favorite products from your business. If they are signed up to your subscription box. They won’t have to worry about placing an order or rushing to the store. Instead, they’ll know that another shipment is on the way, allowing them to continue to live their life.
Gone are the days where you call up your favorite skincare specialist to make an order. There are just so many things that could happen.
Maybe when they call you and you’re too busy with other customers and life and you forget.
Or your customers are busy, and they forget, throwing their skincare routine out the window.
Or they need to update their credit card information and you’re now handling sensitive information outside of a secure environment.
By having the option for your customers to receive their products through a digital process. It allows them to control their orders and make sure that they can keep the privacy of their credit card information.
I know there are still some business owners who allow their customers to call them and physically place an order. While there are some exceptions to the rule, having customers take the responsibility for their own orders. Will actually allow you to save more time and give them better customer service.
Another benefit of offering a subscription service is that it…
ALLOWS YOU TO PERSONALIZE YOUR CUSTOMER’S EXPERIENCE
When you’re offering luxury skincare products, often your customers have different skincare needs. Some customers may need products that offer more hydration, while others may need more specialized treatments.
By having a subscription box option. You could allow your customers to select their subscription box based on the products that will be most useful to them. So that they are receiving the best benefit of what your products offer.
Allowing your customers to customize their luxury skincare subscription box based on their needs. Will improve their overall experience and encourage them to stick with your brand.
Suggested Reading: eCommerce Personalization: How to Elevate Your eCommerce Brand Experience
Which leads to the next point.
ESTABLISHES TRUST & LOYALTY
By sticking with your brand as their go-to choice, for their skincare needs. You’ll build more trust and loyalty with your customers. Who will recommend your products to their friends, family & colleagues.
Think about it, your customers are walking advertisements of your brand and if they are enjoying their overall experience. They will have no problem sharing more insights about your products with others.
Getting word-of-mouth referrals of your products can easily go viral and position your brand as the go-to luxury skincare choice amongst your ideal customers.
With so many brands offering similar products. How can you stand out from the crowd and carve out your own lane in the market?
Through distinction—how distinctive your brand is should be determined at the beginning when defining your brand. In the ideation phase of your business. I know for a fact that this isn’t always the case. What usually happens is that business owners get a vision for what they want, then go all in.
When it comes to luxury, your products need to be positioned at the high-end of the market. It’s important that you are aware of what makes your brand distinctive from others.
One method you can use to show your difference is through the curation of your luxury skincare subscription box. Maybe the way your brand curates the box is different or how you tell the story of your products and the components of each box sets it apart.
Suggested reading: How to Make Your Luxury Skincare Brand Stand Out Online
As the business owner, the other reason a subscription box is great is because it…
ADDS RECURRING REVENUE TO YOUR LUXURY BRAND
Having a luxury skincare subscription box also helps you continue to scale your business. You’ll be building another revenue model into your business that is recurring and not just a one time purchase.
There are massive benefits to having a recurring profit model of your business. Such as.
- Having a more predictable income.
- Feeling more secure that your business has projectable income for future months.
- Being able to show potential investors you have a viable and stable business.
- Plus, so much more.
- Another bonus of recurring revenue is the ability to scale your business. Let me just go on a little tangent here. In the online space, the word “scale” has gotten a bad rap.
When I say “scale” I mean define what scaling means to you. It doesn’t have to mean hitting 6 or 7 figures. It could mean that you want to bring on additional help so you can actually pull yourself from business tasks that aren’t helping you thrive.
Tasks such as being the admin and answering questions from customers. When you could instead bring in a customer service representative to handle customer needs and questions. Allowing you the time to plan and strategize more profitable shifts that need to happen in order to make the business grow.
End of tangent. It’s time to consider what this would look like in your business.
What to Consider For Your Luxury Skincare Subscription Box
Now that you know some great benefits to having a luxury skincare subscription box. Here are some important elements to consider when you are deciding on how to structure your beauty subscription box.
Choose a subscription box model
There are a variety of models you can choose from, such as.
- A curated box – where you select the items that will go into the box.
- Recurring products – great for customers who want automatic refills. (This is a great option for skincare).
- Build-a-box – customers can create a custom box of products that they want.
- Exclusive box – offered as a member-only perk of being a loyal customer.
Pricing your subscription box
You’ll want to make sure that your price point is profitable, so take into consideration all the fees of putting your boxes together.
Check out these subscription box pricing calculators from Cratejoy to help you forecast and plan your costs.
- The Subscription Box Pricing Guide
- Ultimate Subscription Box Calculator
- Power Subscription Box Calculator
Those should help guide you through the pricing process. Then next it’s time to dig into what type of beauty packaging that you’ll choose for your luxury beauty box.
Prototype a high end beauty subscription box package
As a luxury brand, your packaging is just as important as the products themselves. But before you go diving into getting things completed. Prototype your beauty boxes to make sure they will support the products you’ll be including in your subscription. Before doing this make sure you know what type of subscription model you’ll be implementing and what product variations you’ll need.
Subscription Apps to Integrate With Shopify
You may think, is there a way to integrate a subscription program within Shopify? Yes! There are a few tools you can use to facilitate this, but here are the top two.
Which one to choose depends on what your specific business needs are. Plus, your preferences: I know so many people who love Recharge and some who love Bold. Once you understand your needs more clearly you can select the one that suits you and your customers best.
Some Additional Tips When Crafting Your Luxury Skincare Subscription Box
Here are some additional tips to think about when it comes to your beauty boxes.
Make signing up for your subscription box easily accessible by giving it a dedicated page on your website. So that customers can get the full details of the benefits and exclusivity of your box.
Add photos of what their box could contain to spark desire and interest in signing up.
Allow customers to subscribe or buy their box as a gift so that additional customizations could be added if needed.
Set the shipping frequency to a level that your customer will need to ensure they always have their skincare products right on time.
Showcase testimonials to inspire other potential customers to sign up and join your subscription box.
Offering a luxury skincare subscription box can be a great catalyst for your business. There aren’t many luxury skincare boxes out there on the market. Compared to other skincare brands which offer a mix of additional beauty products such as makeup and hair care products.
A luxury beauty box focused on skin care can add a ton of benefits to your brand for your customers and also your overall revenue model.
Are you putting your luxury online store together? Or in the process of a rebrand/redesign. Get the Elevated eCommerce Planning guide to help you get clear on your vision and find out what to expect during the creative process.