3 Reasons Your Luxury Brand Should Be Blogging On Shopify

Ever wondered what were some of the benefits of blogging on Shopify?

Maybe you’ve used social media to draw attention to your brand. 

But now you want to diversify your marketing efforts to maximize your sales. 

As a luxury brand, who sells high-end goods. There are plenty of benefits of blogging for your industry. 

Such as reinforcing your positioning in the market and more. Continue reading to find out more.

Benefits of blogging on Shopify

When it comes to blogging on Shopify, there are many benefits to help you scale your luxury brands online store. One of the primary benefits is that when you blog on Shopify, it allows your customers to do the appropriate research to get educational content in order to make a buying decision.

As a luxury brand, your affluent customers like to use the internet to find information that will help them make the best buying decisions. Because they focus more on the quality of the products they purchase. They want to buy luxury goods that have a certain standard.

In order to validate their decisions, they like to do extensive research. And, when you give your customers the opportunity to get that information directly from your business. It allows you to position your brand as an authority and therefore leads to an increase of more trust for your business.

Let’s take a deeper look at crafting more authority within your market.

Build Authority In Your Market

You can show up as a leader in your market by building authority. With more authority comes increased trust and confidence in your brand from customers. This will allow you to influence the perception of your business. 

Controlling the perception of your brand allows you to position your business more effectively in the market as the go-to leader. Once recognized as the go-to for quality and prestige, your customers will happily turn into loyalists who consistently purchase your products. 

Blogging can help reinforce your authority because you’re consistently producing educational and helpful content that builds your customers beliefs.

Next is attracting the right customers because you can speak directly to their desires.

Attract Customers to Your Store

For years many marketers believed affluent customers did not shop online. That they primarily focused on in-store experiences and while they do love to focus on in-store experiences. Because they want to feel and experience the product. 

Affluent and high-end customers tend to always go to the internet to find out information about products. 

They do their due diligence of researching the quality and standards of what they want to purchase. When you are consistently producing great content, you can then attract customers more frequently. Because those customers are doing organic searches. 

Which leads us to our next benefit of blogging on Shopify.

Rank Organically for Your Industry Keywords

Increasing your ranking for industry keywords. Yes, it’s great to post on social platforms to build more intimate relationships with your audience. But one drawback is that your content can get lost and the discoverability significantly decreases after you hit “post”.

Blogging on the other hand allows you to get more payoff from your hard work. Potential customers can discover your content at any time regardless of when you hit “published”.

With each new piece of content you can continue to build your rankings in your market. Allowing you the opportunity to frequently show up for relevant keywords. 

Seriously, imagine a new potential customer discovering your article. They find it helpful and so they continue to read more articles from your brand. Leading them to become interested in what else you offer. 

This is where you build a stronger relationship that inspires them to make a purchase.

How to Maximize Your Blogging Efforts On Shopify?

With all that being said, “how can you ensure you are maximizing your blogging efforts on Shopify?”

There are a few ways, because once you create the content. You’ll want to consistently market it to your audience. As it will act as an inspirational & educational hub that your customers can often refer to.

One of the first vital steps to begin with is… your content strategy.

Make a Content Strategy

Strategy is essentially the plan that you are crafting to reach a goal in your business. And, with that, you will want to create a content strategy that centers on the goals that you want to accomplish in your business. 

For example, you could have a content strategy that focuses on increasing sign ups to a special subscription box. That goes out to certain customers.

Here, you would plan or strategize a marketing schedule to create certain content pieces that support that goal. Once you have the content strategy you want to achieve in mind, the next step is to plan it out by creating an editorial calendar.

Create An Editorial Calendar

An editorial calendar allows you to see the big picture overview of what your brand will promote at specific times in the year. It will also be the reference point that you and your team can refer to when planning out launches or brand promotions.

You can also use your editorial calendar to see what types of repurposed content (such as videos, social media posts, newsletters) will be published.

Overall, the editorial calendar will ensure that you are creating content that flows in a cohesive manner and holds you accountable.

Which leads me to my next point.

Be Consistent

As you build more authority in your business. You’ll want to be consistent with your content production. Therefore, reinforcing your brand as a leader. This will also inspire your ideal customers to keep returning to learn more about the various product offerings that you have available to them. 

In addition, it will help you create more consistent social and newsletter content because you’ll know what to focus on and when. 

Direct Your Social Profiles to Your Posts

As you are marketing on social platforms, you can also use your content as an opportunity to direct your audience to your blog.

The readers who come to your website will then have a higher opportunity to sign up for your newsletter. Purchase products or share relevant products with others who may need what you are selling. 

Really think about your customer’s journey. Maybe the person viewing your products isn’t the end buyer. They could be the personal assistant of the end buyer. If that is the case, they could easily grab the link to your site and share it with the final decision maker. 

Sharing a professional piece of content with a well-designed eCommerce store experience. Will again reinforce trust and increase the likelihood of a purchase.

Repurpose Your Content Into Other Formats

Another way you can maximize your content is to repurpose it into other formats. 

For example, a blog post could be broken down into social captions. Or turned into a small audio piece to grab attention on a “IG story”. 

Be sure to share these content pieces in the places where your ideal customers hang out online. 

You could even turn a blog post into a lifestyle video for YouTube where you are showcasing your products as the solution. Which can then be broken down into snippets you share on social media and newsletters. 

Ultimately, creating more desire and attraction to try out your products. Advertisers do this really well, when they are selling a lifestyle to their viewers. 

How Long Does Blogging On Shopify Take to Payoff?

You may wonder, well I see the benefits of blogging but how long will it take to pay off? Like any other marketing plan or strategy. It depends on a few factors.

Depends on your industry and the competitions

It definitely depends on your industry and your competition. If you have competitors that are already doing well or rank well for keywords in your industry. Your strategy may take longer to be effective. 

It also depends on the consistency of your content production. As you become more consistent, Google will rank your business as an authority on specific topics. But if you don’t have enough content to give Google the impression that you are the leader for that specific industry. Getting to that point will take you longer to see results.  

Blogging is a long-term strategy; it’s not a quick fix to marketing. 

Another thing you can do to ensure a better chance of your hard work paying off is to implement SEO best practices.

Implement SEO Best Practices

With effective blogging comes SEO or search engine optimization. SEO allows you to rank for certain keywords in your business. 

By using relevant long tail keywords to rank your business, Google will know what your business is about. Allow Google to help direct potential shoppers looking for what you are selling to find your products and information. 

Make sure that when you are writing content or product information that you are using natural language. That will keep your readers engaged. You can look at some of the additional resources that I’ll link below to check out regarding improving your SEO and also addressing some of the commonly asked questions about Shopify SEO.

Conclusion

As a luxury brand, blogging has massive payoffs. It’s another bridge that you can create within your business to build more trust and foster a community within your brand.

Just remember that blogging is a long-term marketing strategy that acts as another avenue to attract customers into your business. 

When executed correctly, the payoff is great and will continue to serve you for years to come. 

Be sure to download the luxury marketing guide so that you can craft a successful marketing strategy for your eCommerce business.

karen-founder-tmc 3

Hi, I'm Karen the founder + strategist/Shopify expert behind The May Creative. I help growing luxury brand owners craft a premium eCommerce experience through Shopify. So they can scale their business. Stay for a while and check out some other posts below. Listen to the podcast and check out the signature service.

Karen

You'll also enjoy with some wine:

  • SEO Made Easy For Retailers
  • Answering Your Questions About SEO For Shopify
  • Bank More Sales With These eCommerce Web Design Features

Join the conversation