You may have been questioning if moving your luxury brand products online would be beneficial to your business.
Potentially you have a really niche brand or a unique way you offer an experience to your customers.
Well, in today’s post I want to discuss why your luxury brand should transition to luxury eCommerce.
It’s Time — You Know It
Think about it, so many consumers are shopping online in various ways. Whether that is from their phones, tablets, or computers. Consumers are shopping online first before even going to a physical store a lot of the times. (Especially during our current situation in the world).
Your customer’s behaviors have drastically changed, definitely for the high-end market. Previously you had customers who barely knew what the word “internet” meant. Who are now cruising Google and discovering so much more than they’ve imagined.
You may wonder — will expanding my products online take away from the exclusiveness of my brand? Great question, only if you present your brand/business like every other retailer.
A well-planned luxury brand experience can still feel intimate once there is a core strategy put in place to support the vision of the business.
Which is the first elemental phase in our Signature Service here at The May Creative. A foundational strategy will ensure you are reaching your ideal clients with a message they understand. Leading to higher brand loyalty and sales conversions.
Give Your Customers An Omnichannel Shopping Experience
A seamless shopping experience is a major bonus to expanding your luxury brand online.
You may wonder what is an omnichannel shopping experience? It’s a multi-channel experience to shopping. For example, your customer may start on their mobile device but end up at a physical location (your brick & mortar store).
Sometimes multi-channel looks similar to a Starbucks experience. For example, I rarely pay with a card or cash at Starbucks instead I use the mobile app. So the barista just has to scan my iPhone screen and I zoom away with my Americano.
What’s nice about this is if your balance is low. You can quickly add more money to your digital card. Then it’s ready by the time your barista is ready to scan your phone.
It’s that type of experience that helps customers easily make purchases from you. Since customers are at various points of their customer journey. When they are considering buying from you, you want to make their buying decision as frictionless as possible.
Implementing an omnichannel shopping experience just takes your experience up another level.
Strengthening Your Brand
Taking your luxury brand online is a great way to strengthen your brand. Besides increasing the accessibility of your products to your ideal customers. It’s also a way for you to build stronger brand awareness around your products & the custom experiences you like to provide.
Instead of your products only being available at certain locations. Expanding your reach will allow your customers to regularly to make purchases. Instead of finding an available substitute.
Which could mean you’d lose them as a long-term customer.
That brings me to another point.
Reaching More Affluent or Specialty Markets
Have you been thinking about expanding to other markets? One of the fastest ways to increase reach is to be online. Where your brand can be easily shared with the right people who can connect you to more affluent & speciality markets.
Giving you the chance to position your luxury brand in a new area. There is no better time than now, as luxury eCommerce is scaling each day. By getting into the market now, you reduce the risk of your business being outperformed by your competitors. Who are taking the actions necessary to build important connections.
Want to further discuss crafting your own unique experience for your luxury brand? Connect with the studio to discuss building your custom crafted luxury eCommerce experience. Learn more about our Signature Service, that helps you create a premium experience that converts.
Since we are talking about competition. Here is another reason why you should expand your luxury brand online.
Standing Out From Competition
While you may have been doing great in your speciality for years. There are always new competitors entering the market & winning over those same customers who you can serve.
I’ve had the conversations with experienced business owners who kept putting off getting their brand online. Now they are seeing the influx of new competition dominating the market. Even though they have the longevity and expertise. Because the business owner has not kept up with the behaviors of the market. They are risking the profitability of their business.
Here’s the thing, don’t let that stop you from pursuing getting your luxury brand online.
Your unique experience & perspective will be what sets you apart from competition. Your ideal customers need all of your experience. They are just waiting for you to show up and serve them.
Delivering A Better Overall Experience
Similar to offering an omnichannel shopping experience. Expanding your luxury brand online provides a better overall experience for your customers.
You don’t have to lose the exclusiveness of your brand. There are multiple ways you can remain current & respect the values of your brand.
There are so many companies who failed to innovate, even though they had an excellent customer base. Due to lack of keeping up, they simply lost out and fizzled out of the market.
Your story doesn’t have to be is history lesson, it can be something so much more.
Before you dive into bringing your luxury brand online. Make sure your prepared with important information surrounding the goals of your store. Download this complimentary guide that will walk you through how to hire the right eCommerce website designer for your luxury brand.