Cheers! Launching an online store is both exciting and overwhelming. Creating anticipation around your launch can bring in an influx of sales. Which is why I want to share with you insights on the best methods you can implement to create hype around your online store launch.
Whether you just completed a rebrand or are expanding online for the first time. These tips will help you plan the ideas for your launch strategy.
Define Your Ideal Outcome
Beginning with clearly defining your goal. Think about what you’d want to achieve with your launch. Is it more newsletter sign-ups? Increase your average order rate? Reduce your abandoned cart rate? A new exciting announcement to press?
You can definitely have more than one goal. I recommend having at least one goal that is measurable. It will let you know if you are focused in the right direction.
If you worked with a strategic Shopify Expert to map out your goals. Revisit your initial goals and incorporate it into your launch process.
Plan How You Will Communicate Your Launch
It’s important to select smart channels of communication that your audience engages with. Hint: look at your analytics to figure out where your audience hangs out the most. You may have to adjust, even if the numbers are impressive for a particular platform or channel.
For example, maybe you are doing amazing with Pinterest. For your launch, it may not be the best platform to place all your energy. Because it can take a bit of time for your pins to show up. Unless you are doing paid Pinterest ads with a targeted audience..
So look at your other channels, maybe it’s your email list.
You could start creating anticipation about your launch by dropping hints to your audience. Then encourage those that are interested to join your email list. Letting them know they will be the first to know of the launch.
Offer an incentive to sign up such as early access, a complimentary bonus gift.
Really look at your most optimized communication channels and if you don’t have one. Pick one that you’d be happy to engage with. Here are some ideas you can consider implementing.
Create Anticipation With Video
Why video? Well, it creates a faster like, know, and trust factor because it’s the closest way for people to have a genuine experience of what you offer.
Plus video has a higher conversion rate, which leads to people taking action faster. You could create bite-sized videos that are easy to digest. That would lead the viewers to join your mailing list.
Give a Special Incentive to Join Your List
You have complete freedom here, but creating a special offer to join your list is great for fast action takers. Depending on what type of incentive you offer, you can really create excitement for those that are interested.
Some ideas could be a special discount, free shipping, or a complimentary product. The complimentary product could be something that doesn’t cost much to produce.
If your unsure and you have access to previous information. Look at your past data to see what people enjoyed the most from your brand. You could sort through customer feedback, sales data, etc.
Collaborate with Influencers, Sponsors & Complementary Businesses
Increasing your brand awareness could look like collaborating with influencers. Think about influencers who have great engagement and access to your ideal audience.
Don’t forget complementary businesses that also serve your ideal customers. Set up a chat about potentially collaborating and maybe work on a cross-promotion campaign. Where you both get exposure to new customers.
Sponsors are another great way to create hype, especially if it’s a juicy one. You could work out a deal where you feature the sponsor or include an item to their offer for those that are on your email list.
Launch On Your Higher Traffic Days
Choosing a great traffic day is ideal, it could mean instead of launching on a Friday. You launch Wednesday when your audience is most engaged and the least distracted.
To figure out the best day look at your traffic data from Google Analytics, social media, etc. Select a date range that is between 60 – 90 days so you have a good idea of your highest-traffic days. When looking at your data, note down any unique changes you had. Maybe you did a new product launch in the past. If so, exclude that day as it will skew your information. Since it was a unique sales day.
If you kept notes from past launches, which I recommend, reference any notes from that time. Then make any necessary adjustments for a better launch this time.
Run Specialty or Targeted Ads
If you have a good ads strategy or work with a great ads team. Consider running a specialty ad campaign around your upcoming launch.
You’ll have more targeted ads reaching your ideal customers who are primed to buy. Make sure you set measurable goals with this method. So you can track if your investment will be worth the implementation of the ads strategy.
I don’t recommend this method if this will be the first time your running ads. Unless you’re working with a great team that has proven results you think will be helpful to your business.
Tell Your Audience!
Last but not least, share your upcoming launch with your audience. Share on your social channels that you have something exciting happening soon. You can grab your business buddies to help support you.
Launching your online store is exciting time! Whether you are doing this as a rebrand or for the first time. Always remember why you started and who you want to focus on helping.
Part of the Signature Experience here at The May Creative is to plan your launch and marketing strategy. We work with luxury brand owners to craft a premium eCommerce experience that converts. Connect and learn more about our Signature Experience along with the process that’s focused on results.