Woo hoo! You’re excited about launching your new dream experience for your customers but you may not know how to create the hype it deserves. Let’s create hype around your online store launch!
Don’t worry I’ve got you covered! Building hype around your launch gives your business a boost. Especially if it’s been a while since you’ve completed a rebrand.
Define what your ideal outcome will be
Yes, start with a clearly defined goal. Think about what you’d want to achieve with your launch. Is it more newsletter signups? Increase of orders? A new exciting announcement to press?
You can definitely have more than one. I recommend having at least one goal that is measurable. It will let you know if you are headed in the right direction.
Your goal may even be the one you defined prior to when you started the design process. If that’s the case, revisit your initial goal and incorporate it into your launch process.
Figure out your communication channels
It’s important to select smart channels of communication that your audience engages with. Hint: look at your analytics your numbers don’t lie. You may have to adjust even if the numbers are impressive for a particular platform or channel.
For example, maybe you are doing amazing with Pinterest. For your launch, it may not be the best platform to place all your energy. Because it can take a bit of time for your pins to show up.
So look at your other channels, maybe it’s your email list.
You could start creating anticipation about your launch by dropping hints to your audience. Then encourage those that are interested in your list to join. Letting them know, that they will be the first to know of the launch.
Really look at your most optimized communication channels and if you don’t necessarily have one. Pick one that you’d be happy to engage with. Here are some ideas you can consider to implement.
Create a video with sneak peeks (creating anticipation)
Why video? Well, it creates a faster like, know, and trust factor because it’s the closest way for people to really get a true experience of what you offer.
Plus video tends to have a higher conversion rate, which leads to people taking action faster. You could create bite-sized videos that are easy to digest. That would lead the viewers to join your mailing list.
How can you get people to your list? Offer them a special incentive.
Create a special incentive for joining your launch list
You have complete freedom here, but creating a special offer to join your list is great for fast action takers. Depending on what type of incentive you offer you can really create excitement for those that are interested.
Some ideas could be a special discount, free shipping, or a complimentary product. The complementary product could be something that doesn’t cost much to produce.
If your unsure and you have access to previous information. Look at your past data to see what people enjoyed the most from your brand. You could sort through customer feedback, sales data, etc.
Collaborate with Influencers, Sponsors & Complimentary Businesses
Want to place your brand in front of new eyes? Collaborating with others could be a great way to create new hype. Think about influencers who have great engagement and access to your ideal audience.
Don’t forget complementary businesses that also serve your ideal customers. Set up a chat about potentially collaborating and maybe work on a cross-promotion campaign. Where you both get exposure to new customers.
Sponsors are another great way to create hype especially if its a juicy one. You could work out a deal where you feature the sponsor or include an item to their offer for those that are on your email list.
Launch your website on one of your higher traffic days
Choosing a great traffic day is ideal, it could mean instead of launching on a Friday. You launch Wednesday when your audience is most engaged and least distracted.
To figure out the best day look at your traffic data from Google Analytics, social media, etc. Select a date range that is between 60 – 90 days so you have a good idea of your highest-traffic days. When looking at your data, note down any unique changes you had. Maybe you did a new product launch on a certain day(s) in the past.
If you kept notes on your launch you can look back and see what happened on those day(s). Then make any necessary adjustments for a better launch this time.
Run specialty or targetted ads around your launch
If you have a good ads strategy or work with a great ads team. Consider running a specialty ad campaign around your upcoming launch.
You’ll have more targeted ads reaching your ideal customers who are primed to buy. You’ll definitely want to set measurable goals with this method. So you can track if your investment will be worth the implementation of the ads strategy.
I don’t recommend this method if this will be the first time your running ads. Unless your working with a great team that has shown results that you think will be helpful to your business.
Tell your audience!
Last but not least, share your upcoming launch with your audience. Share on your social channels that you have something exciting happening soon. You can grab your business buddies to help support you.
Launching your online store is exciting! Whether you are doing this as a rebrand or for the first time. Always remember why you started and who you want to focus on helping. This will help you keep your methods and practices focused on them. Also, make sure that it’s in alignment with your brand values so that you can stay true to you and your business.
If you’re ready to discuss crafting a new online store experience or want to discuss your own launch strategy. Check out the service offerings here at TMC designed to help you grow your eCommerce brand.