How to Create Hype Around Your Online Store Launch

Are you about to launch your eCommerce store? And, want to create some anticipation around your online store launch?

Congratulations! Launching your shop is both exciting and overwhelming. Of course, you want to launch with a healthy amount of traffic to your store. So you can maximize sales and provide amazing products to your customers.

I’m excited to share with you some online shop launch ideas you can implement to help support and drive sales to your business. Let’s dive into the ideas!

Define Your Ideal Outcome

Beginning with clearly defining your goal. Think about what you’d want to achieve with your launch. Is it more newsletter sign-ups? Increase your average order rate? Reduce your abandoned cart rate? A new exciting announcement to press?

Read: What Stats to Track For Your Online Store

You can definitely have more than one goal. I recommend having at least one goal that is measurable. It will let you know if you are focused in the right direction. 

If you worked with a strategic Shopify Expert to map out your goals. Revisit your initial goals and incorporate it into your launch process.

Plan How You Will Communicate Your Launch

It’s important to select smart channels of communication that your audience engages with. Hint: look at your analytics to figure out where your audience hangs out the most. You may have to adjust, even if the numbers are impressive for a particular platform or channel. 

For example, maybe you are doing amazing with Pinterest. For your launch, it may not be the best platform to place all your energy. Because it can take a bit of time for your pins to show up. Unless you are doing paid Pinterest ads with a targeted audience..

So look at your other channels, maybe it’s your email list.

You could start creating anticipation about your launch by dropping hints to your audience. Then encourage those that are interested to join your email list. Letting them know they will be the first to know of the launch. 

Offer an incentive to sign up such as early access, a complimentary bonus gift.

Really look at your most optimized communication channels and if you don’t have one. Pick one that you’d be happy to engage with. Here are some ideas you can consider implementing.

Create Anticipation With Video

Why video? Well, it creates a faster like, know, and trust factor because it’s the closest way for people to have a genuine experience of what you offer. 

Plus video has a higher conversion rate, which leads to people taking action faster. You could create bite-sized videos that are easy to digest. That would lead the viewers to join your mailing list. 

Give a Special Incentive to Join Your List

You have complete freedom here, but creating a special offer to join your list is great for fast action takers. Depending on what type of incentive you offer, you can really create excitement for those that are interested. 

Some ideas could be a special discount, free shipping, or a complimentary product. The complementary product could be something that doesn’t cost much to produce.

If you are unsure and you have access to previous information. Look at your past data to see what people enjoyed the most from your brand. You could sort through customer feedback, sales data, etc. 

Collaborate with Influencers, Sponsors & Complementary Businesses

Increasing your brand awareness could look like collaborating with influencers. Think about influencers who have great engagement and access to your ideal audience. 

Don’t forget complementary businesses that also serve your ideal customers. Set up a chat about potentially collaborating and maybe work on a cross-promotion campaign. Where you both get exposure to new customers.

Sponsors are another great way to create hype, especially if it’s a juicy one. You could work out a deal where you feature the sponsor or include an item to their offer for those that are on your email list. 

Launch On Your Higher Traffic Days

Choosing a great traffic day is ideal, it could mean instead of launching on a Friday. You launch Wednesday when your audience is most engaged and the least distracted. 

To figure out the best day look at your traffic data from Google Analytics, social media, etc. Select a date range that is between 60 – 90 days so you have a good idea of your highest-traffic days. When looking at your data, note down any unique changes you had. Maybe you did a new product launch in the past. If so, exclude that day as it will skew your information. Since it was a unique sales day.

If you kept notes from past launches, which I recommend, reference any notes from that time. Then make any necessary adjustments for a better launch this time.

Run Specialty or Targeted Ads

If you have a good ads strategy or work with a great ads team. Consider running a specialty ad campaign around your upcoming launch. 

You’ll have more targeted ads reaching your ideal customers who are primed to buy. Make sure you set measurable goals with this method. So you can track if your investment will be worth the implementation of the ads strategy.

I don’t recommend this method if this will be the first time your running ads. Unless you’re working with a great team that has proven results you think will be helpful to your business. 

Tell Your Audience!

Last but not least, share your upcoming launch with your audience. Share on your social channels that you have something exciting happening soon. You can grab your business buddies to help support you.

Launching your online store is an exciting time! Whether you are doing this as a rebrand or for the first time. Always remember why you started and who you want to focus on helping.


Hi, I'm Karen, the founder + strategist/Shopify expert behind The May Creative. I help modern luxury brand owners craft elevated eCommerce experiences on Shopify & Klaviyo. So they can scale their business & reach their next level of success. Connect to learn more about working together. Or check out the other articles below and listen to the podcast.


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