Deciding to work with a creative partner to elevate your luxury brand can be a great move in helping you to reach your goals.
Of course, you want to do so when it’s going to be a catalyst for better opportunities for your business.
I assume you are here because you’re considering hiring a Shopify Expert for your luxury brand and want to know if it’s the right time.
In this post, I’m excited to share some insights that will help you make the best decision as you embark on your journey.
You’re Ready for an Elevated Online Store Experience
One of the first indicators to hire a Shopify Expert for your luxury brand is when you want to elevate your online store experience.
If you created your Shopify website when you were in the startup phase, your current online store experience might not meet your business’s expectations.
Typically in the startup phase, you invest more toward product development and less in important areas such as your branding and website experience. After you’ve been in business for some time, you realize you need to pay closer attention to your branding & website.
If you are in the growth phase of your business, likely your current online store experience doesn’t reflect the perception you want of your brand.
In either case, how customers perceive and engage with your online store is vital in creating a space of trust and seamless transactions.
You Want to Work With A Shopify Expert That Understands Luxury
The next reason to hire a Shopify Expert for your luxury brand is that you want to work with an expert who understands the luxury market.
Unlike other markets, luxury consumers have different buying habits and expectations. That’s why working with someone who understands luxury customers’ mindsets and buying behaviors is crucial.
The knowledge of having luxury insights will further enhance your overall experience by ensuring your online store is created to serve your high-end customers better.
Clients who work with me get access to my knowledge of luxury and my experience of running profitable multiple 7 and 8-figure brands for large companies. I spent 10+ years in charge of various categories such as home decor, furniture, apparel (men’s, women’s, kids’), fine jewelry, and more.
This type of experience has helped my clients exceed their revenue goals. Because I, as a Luxury Brand Strategist & Shopify Expert, get to pass on my knowledge from working with prominent brand leaders to my clients. Talk about a significant bonus!
Your eCommerce Business Has Grown
Another reason to hire a Shopify Expert for your luxury brand is that your eCommerce business has grown. Growth can create new opportunities you need to address to serve your customers better.
Working with a Shopify Expert can help you identify which areas to optimize your business.
Leading to better experience design and website development decisions that will help your customers have a pleasurable buying journey.
If you are at this current stage of your business and want to elevate your luxury brand. Then explore The Luxury eCommerce Experience™ an exclusive 4-phase luxury strategy and design engagement to help you build brand loyalty and increase your product sales.
You’re Going After More Business Opportunities
Are you going after new business opportunities? Such as expanding your business partnerships to in-store placements or working with a PR agency to get you more visibility?
If so, those situations can expose your luxury brand to thousands of new customers, and how your brand & online store experience appears matters.
An online presence that reflects the quality of your brand matters and, if not up to par, can damage trust in your business.
Once a partner sends additional visibility to your business. It’s up to your brand to do the heavy lifting of converting that traffic into customers and email subscribers.
Don’t risk turning off potential customers who miss the opportunity to discover your business because your brand & website doesn’t meet and exceed their expectations.
You Want a Unique Design For Your Shopify Website
It’s no surprise that more and more brands are moving their business online because of the current times. Many are grabbing templates and getting their products up fast to sell to their customers.
Starting with a template is fine, but customers will struggle to tell brands apart in the long run.
Even though luxury is a niche market, consumers still have plenty of choices when purchasing from brands they trust.
Standford’s Persuasion Technology Lab found that almost half (46%) of people say a website’s design is the #1 criteria for determining website credibility.
Source
In order to separate your business from others in the market, you’ll want your Shopify website to have a unique design that reflects your brand values and qualities.
You can do that by working with a Shopify Expert that understands the luxury market and best practices that will highlight the brilliance of your brand.
You Want to Focus on Being The CEO of Your Luxury Brand
As an entrepreneur, you wear a lot of hats to run your business. There are some business activities you love and others you are happy to allow others to lead.
If you want to stop tinkering with your website so you can focus on your role as a CEO. Then hiring a Shopify Expert for your luxury brand can help free up space in your calendar.
There are specific activities that you, as the CEO, can only do, but if your time is occupied by activities that aren’t moving you forward, your business will become stagnant.
Leaving your business’s design and technical details to an expert can create the space you need to focus on other endeavors in your business.
You Have the Time to Go Through The Creative Process
Crafting a solid luxury eCommerce experience takes time and intention to ensure each element fits into the bigger picture of your brand.
It would be remiss if I didn’t mention that you need to be in a position where you have the time to go through the creative process.
While you may see others offering a quick brand and website experience. It’s important to note those are usually best suited for those earlier in their business journey. Eventually, they will need to go through the rebranding and redesigning process once their business grows.
Also, we all know that most quality things take time to produce, and your luxury branding & eCommerce website experience should be no exception. As you wouldn’t release a product that didn’t meet the quality standards of your business to your customers, the same should hold for your online experience.
You Have the Financial Resources to Invest In Your Luxury Brand
Finally, it’s important to note that before you hire a Shopify Expert for your luxury brand, you have the financial resources in place.
Investing in your luxury branding & Shopify website experience is a healthy investment. It is recommended that you take at least 10% of your marketing revenue to put toward your experience.
For example, if your online store earns $250,000 annually, you would set aside at least $25,000 for your marketing budget to further grow and improve your eCommerce business.
When done correctly, investing in your eCommerce business can have a positive ROI that easily earns back your investment.
Here’s a question: If you invested 10% and made 5X back on your investment, would you say that is an excellent investment?
The answer would be yes; you can’t even get that with the stock market unless you happen to be at the right place at the right time.
As you can tell, working with a Shopify expert for your luxury brand can have several benefits.
If you resonate with any of these insights and are ready to take the next step. Explore how we can work together below.
