I’m breaking down what you need to know to get the most out of your eCommerce website design & shopping experience so that you can get more customers to the checkout page. The website design of your eCommerce store is very important in not only helping you to increase conversion.
But also, helping you to create a great experience for your visitors & customers which will ultimately make running your store a lot easier.
Stanford’s Persuasion Technology Lab found that almost half (46 percent) of people say a website’s design is the number one criteria for determining website credibility.Source
If your website design doesn’t appear to be credible then people are less likely to find it trustworthy. Since you have an eCommerce brand that requires people adding their personal details to make a purchase. You’ll want to definitely make sure your trust factor is 100%.
Choosing the best eCommerce platform for small business
Maybe you’ve scoured Google looking for how to decide on the best eCommerce platform for your small business. There are a lot of things to consider when making a decision. Or maybe you’ve started out on one platform and are wondering if it makes sense to switch.
Now I personally work with WordPress or Shopify (affiliate link) which for most retailers is fine. Then there are those occasions where another platform may be better.
Here are some questions to consider before making your choice.
Will you be mainly selling products or a combination of products & services, etc.
If you’re selling mainly products then you’ll want to choose a platform that helps you manage products. Your day to day life will be busy from managing inventory, shipping orders, product development and of course taking care of your customers.
In this instance, if you are mainly selling products I would say lean toward Shopify. It’s the core focus of the platform and designed with merchants in mind.
What about if you are mainly providing services and selling a couple of products? Maybe like a digital asset, etc.
I would say since your time will be mainly focused on services or something not dealing with products. Your day to day might be different since your mainly client focused. If you’re only handling 1 – 2 products or a small inventory of products then leaning towards WordPress may be a better option.
Do you plan on creating blog content?
I like to ask this question because each business markets differently. Most do a combination of marketing techniques but have one tried and true. If your business is about content marketing via blogging then your decision might look different.
WordPress initially started off as a blogging platform, then over the years evolved into a more robust platform. Because WordPress’ foundation started with blogging it’s pretty great at it. That’s why most professional bloggers use the platform.
There are a few reasons for that, mainly more flexibility in how you manage and create content. Along with expansive flexibility in regards to SEO.
With Shopify you can create a stellar blog on the platform and incorporate SEO into your blog as well. It just isn’t as expansive as WordPress, but that doesn’t mean you should disregard it.
In this instance, I would say both are great for most users. If your content marketing heavily relies on blogging you may want to lean towards WordPress.
If not, then Shopify is great even if you plan on blogging.
Your personal preference
Regardless of what platform may be the best for your eCommerce store. Ultimately, you’ll most likely decide based on your personal preference. Most people struggle to understand WordPress and get lost on the backend.
Whereas others find Shopify to be easier to understand and manage. In this, instance think about what types of tradeoffs you’ll be willing to make.
You may have to add some workarounds to make your preferred platform work best for you.
When to Consider Working With a eCommerce Web Designer
If you’re new to the market or testing out an idea I recommend DIYing your online store. Yes, there are definite pros and cons to doing so but it depends on how serious you are about selling online.
There are plenty of free guides (Free Shopify Build & Launch Guide) to help you get started and themes to help you get the basics up and running. Just be sure to avoid these Common eCommerce Store Web Design Mistakes.
Otherwise, if you are up-leveling your online store. There are clear signs that it’s time to consider working with a eCommerce web designer so you can improve conversions.
#1 being you have clear goals that you want to achieve.
You know how your business runs and you’ve now identified certain opportunities that need to be addressed. So you can get the results you want.
Head over and read: When to Consider Working With A Web Designer.
Why Your eCommerce Website Design Is Worth The Investment
Your eCommerce website is a worthy investment on it own. It’s the main driving force behind how you serve your customers and it’s definitely one of your most important digital assets. Like with all assets you want to take care of it the best that you can. Not only because you appreciate it but because it produces important ROI for you.
Everyone measures their ROI differently but here are some key ones that I think you can resonate with:
- Being able to earn a great living online to support your lifestyle.
- Helping those around the world with your products.
- Allowing you to quit your day job and be a full-time entrepreneur.
- Creating jobs for your community
- The list really goes on and on.
So with such an important role you’ll want to ensure that your website design works more for your business and audience. So that you can continue increasing your ROI. Keep reading more on the importance on the Investment of your eCommerce Website Design.
How to Prepare for Your eCommerce Website Redesign
It’s time to turn it up a notch or all the way up and now you’re ready to prep for the new changes coming to your eCommerce store. Though it can be overwhelming there are some ways you can prepare for your eCommerce website redesign.
One of the main areas you’ll want to focus on is what are your goals for this redesign? Assessing whether you have a user experience problem, conversion problem and/or marketing concerns are vital.
There are plenty of other insights you’ll need to consider as well. Which I’ve broken down: Insights to Prepare for Your eCommerce Website Redesign.
How to Create Hype Around Your eCommerce Store Launch
Now that you’ve either got your store ready to launch or you’ve finished your rebrand it’s time to get people excited.
I recommend creating anticipation in advance by dropping hints and sparking interest by encouraging people to join your email list.
With so much going on in your audience day you don’t want them to forget and so an email list is a great way to keep in touch.
There are a ton of other ideas and methods to take into consideration. Just for you, I’ve created a go-to post to check out. You can read the details this way: How to Create Hype Around Your Online Store Launch!
Design plays a vital role in your eCommerce website design as it will influence whether or not people find you credible and trustworthy. Crafting a solid online experience not only for you as the business owner but also for your customers is vital.