Why Your eCommerce Website Cost Is An Investment

Let’s have some genuine conversation about eCommerce website cost. Your eCommerce website is your 24/7 marketing channel, employee, and digital salesperson. It doesn’t call off sick, give you attitude about rules and changes, and once set can execute the same behaviors over and over.

Think about it, as we are ever more engrossed in the digital world. How people determine a business’s creditability is often by their presence online. 

Especially as a product-based business, your website is one of the most important assets of your business. Without it, functioning properly or establishing trust, you lose money.

There is value in having a solid online experience and how it connects to better sales.

48% of people mentioned a website’s design is the most important factor in deciding the credibility of a business

Source

Look At Your eCommerce Website As An Asset

Have you ever landed on a website and thought there is no way I am entering my card information here? You know the websites whose images make no sense; the colors are hard to look at, and common things just seem broken. 

Your trust just goes out the window and you click off. It’s like: “get me out of here.”

Then you find a website that has great photos, the words flow well together, and it just seems so easy to find what you are looking for. 

Next thing you know, you find the item you want and you check out with ease. It seemed so natural, and you felt excited about receiving your order.

Both experiences are very different, with the latter business you can tell they value their website is an asset. 

They invested the time to make sure their message feels right to their ideal customer and that the site design and operations flow nicely.

Here’s What Happens When You Invest In Your Website

There are a few things that happen when you invest in your website that if done correctly will lead to positive returns. 

A cohesive message

It’s important that your customers understand they are in the right place when they land on your website. You can achieve that by having the right message delivered at the right time. When your customers feel you are speaking directly to them, it increased their trust in your products & business.

Becomes your marketer

Your website is a 24/7 marketer for your business it doesn’t call out sick or requests vacations. It also works for you when you’re off sleeping or hanging out with the family. In order to make this the most effective it can be. Give it roles and responsibilities just like any employee; you set the expectations upfront. If you’ve hired employees before, hiring and training is the employer’s investment for a better future outcome. Otherwise, the employer will be out there doing the job themselves.

Reduces administrative hours

If you ever responded to the same questions repeatedly. You can eliminate that by making your website the go-to destination of information. 

When a customer has a question, just direct them to that answer. Another bonus is answering your customers’ questions before they even had to ask. That helps influence more trust in that you understand what you are doing.

Trust me when you’re in a busy season of your business. You are going to love automation and when customers can easily find helpful information.

This will save you so many hours each week!

Better positioning in the market

This is a biggie, a brand positioned well in the market will stand out and become the go-to for a lot of sources. In order to get there, your website experience and presence need to be solid. This is not where you want to show up as an amateur, especially when you are looking for collaborations and PR opportunities. So many new businesses are launching, and the ones that take the time to invest in the right resources will see the impact to their income.

Increased Credibility

When people are handing over personal information like their credit cards. They want to feel that their information will be secure. The way your website looks and functions will give them the best impression of whether your site is credible. 

Now that you have some better ideas on why investing in your website is important. Consider your goals and what you want to achieve.

Consider Your Future Business

Start with where you are now and the current results you are experiencing. Are you experiencing exponential growth? Where people are coming to your online store and checking out consistently higher than before.

Are people finding your core products after you’ve directed them to your site from other sources? And are they completing transactions successfully?

If you know you have an opportunity in this area of your website and you aren’t willing to invest in fixing it. Then you’re going to remain stuck unless you spend your time and energy fixing it on your own. 

If you go the DIY route, which is fine for those getting started.

You must understand how consumers shop and what inspires them to take action. Then research your own market and design a solution that creates that impact for your own business. 

I can almost guarantee you that investing the least amount of money here will not get you the results you’d want. 

Instead, you’ll be looking for more solutions months down the road because what you thought was a brilliant decision didn’t make the cut.

Set Measurable Goals For Your eCommerce Design

Have clearly defined goals you want to achieve with your new website presence. For example, you want a new website experience because:

  • Your sales aren’t converting at a rate you want.
  • You’re embarrassed to send customers to your website.
  • You have new competitors who are capturing your audience.
  • Your visuals aren’t consistent and not helping your credibility.

Whatever your goals are, be clear about them and plan them into your website design. 

A strategy-based web designer is going to make sure your foundation is solid before crafting your website experience. Here at The May Creative, I begin that journey with the Brand Strategy element of your brand. 

Ensuring that your message is right and succinct with your business so it attracts your ideal customers to your brand who understand your values.

This is ever more important as an online retailer. They launch thousands of shops each day. Creating a new market for consumers to choose from a variety of brands. 

While investing may seem uncomfortable, you rarely grow from a comfortable state. 

Then ask yourself: “Is the pain of staying the same greater than the pain of change?”

What Should You Expect to Invest In Your eCommerce Website?

It depends on what stage of business you’re in. If you are a newer business owner, investing in a custom eCommerce website may not be the best option for you right now. Here are some questions to ask yourself.

  • Do you have a clear idea of the products you are going to be selling?
  • Do you understand your core customer and their wants?
  • Have you proven that your product will sell in the market? By consistently selling your current products? Or doing market research.
  • Do you have your products even ready to be sold?
  • Have you figured out shipping and taxes?

If you are still deciding or unclear about any of those above questions. One of the first steps I recommend is getting clear about your goals and what type of experience you’d want to craft. You can do that by going through a brand strategy process that helps you get clear on the direction you are taking your business. Then, if you are still in the testing phase, the best option would most likely be to go with a pre-existing template from Shopify (aff link) as an example. The cost is $160 – $180 when you get your theme from Shopify directly.

That will keep your investment down while you focus on honing into your customers and product. Now this may not apply if you are getting funding and can invest in starting off strong.

Want to dig in deeper if you Should DIY your eCommerce Website then listen to episode 22 of eCommerce Cultivated.

If your brand is growing, most likely are your needs. Depending on the type of eCommerce designer you work with, the investment can truly vary. First look at your marketing budget, this is the funds you set aside from your business for marketing. The average industry standard to set aside funds for marketing is 10% – 14% and higher.

For example, if your store revenue is $100K per year, you can expect to set aside at least $10,000 for marketing that can be used towards your website.

You also have to factor in how much of reasonable ROI you’d like to achieve. Working with a strategic Shopify Expert who specializes in your industry can amplify your results. So it’s not unheard of for some stores to invest $18K or more in their overall presence. It really comes down to the goals of the business and how it will affect the overall sales. Plus factoring in what is all involved like strategy, branding, packaging, a custom website and marketing.

You may be shocked by those numbers, but think of your desired ROI if you invested $10K and made an extra $50K a year, then the investment was worth it. Because your customers are having a better shopping experience and you can focus more on the business. Which as the leader when you focus on the vision of the business leads to better and bigger profits.

In conclusion, investing in your eCommerce website is important no matter where you are in your business journey. There are so many factors that go into the decision-making process. Hopefully, this post helped you clarified some thoughts. You can learn more about our services and how we can work together by crafting a premium experience for your luxury brand that converts. By exploring the signature service for further details.

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