Woohoo! Are you ready to get some traffic flowing and sales going? It’s time for eCommerce marketing – I know an exciting topic. It must be done and done the correct way to be effective and of course profitable.
Your store is built and you’ve nailed your user experience by avoiding common web design mistakes. Now it’s time to focus on using marketing to attract more of your dreamy customers into your business.
We’re going to start with an essential for your eCommerce business and that is good search visibility.
Time to become besties with SEO
It can be a scary word to some but it’s a great way to get traffic into your business.
SEO: Search Engine Optimization… say that seven times fast.
When done correctly, SEO can do a lot of the heavy lifting for you. Plus it has long-term benefits where your products show up in search, in front of the people who need to see your products.
How can you use SEO for your benefit?
Make sure you are using great title names and descriptions, filled with keywords people are naturally searching for when they go online.
Tip: You can use a free Chrome browser extension called Keywords Everywhere and when you type into the search it will give keyword ideas to the right of the screen. This is a list of additional keywords you can use, make sure they have a good search volume. Then sprinkle them throughout your content where it makes sense.
Content Marketing For The Win
It’s a great way to drive traffic and sales into your business, there are various forms of content marketing. Such as written content like a blog, video content like YouTube or audio content like a Podcast.
You’ll find a lot of information about marketing tactics and strategies but in…
In my opinion, for the best results, choose only one form of content marketing at first. Build up that content by being consistent then you can consider branching out to other forms of content.
Now, what method you choose is up to you, just make sure it’s something you can stick with.
Don’t blog for one day, create a video next week then start a podcast the week after. Only to make yourself overwhelmed by what content, for which platform to create.
Ain’t nobody got time for that!
Just note each form of content will take a different amount of time to see results. Blogging tends to be the longest with video and audio being faster. If you aren’t into video or audio you can totally blog, there are some great benefits to blogging.
55% of companies that blog receive more traffic than those that don’t. – Resource
Blogging helps you build more authority in search engines and you get rewarded with traffic.
Newsletter to Sales
It is a must for any eCommerce business, you have an opportunity to build a great relationship with your customers.
Plus newsletter peeps usually have one of the highest conversions!
You can even have a newsletter before you launch your store. Please don’t miss the opportunity to have a direct form of contact or communication with your customers!
When you get them on your list make sure you win them over by sending quality content and staying top of mind.
Stay tuned I’ll be talking about newsletter design and strategy in a future post. If you want to be notified sign up to be an Insider.
To get people to sign up to your newsletter you can offer a discount, free shipping or a reward for signing up. People are happy to pass over their email for something of value. Make it good so you can have high conversions!
Now we are going to get into a collaborative option. I think when you are growing and expanding its helpful to bring other people. That’s why I think the next option is a fun one!
Podcasts For Exposure + Authority
You don’t have to create a podcast but you can be a guest on one. Ideally for a podcast that has a bunch of your ideal customers as their core audience.
This will allow you to showcase your expertise and of course talk about your business!
These people are already primed and ready to make a connection. This is also a great time to push your newsletter. Maybe give that audience a special incentive to join and shop your store!
Research some podcast your audience actively listens to and then pitch your way as a guest. So you can get exposure to some new people.
As you know other people are the best version of word of mouth marketing.
Social Media For A Taste
After you have created your content marketing & newsletter. Social media is a great way to share your products and build a relationship with your customers.
Specifically Instagram & Pinterest because they cater to eCommerce shop owners by allowing shoppable features.
Instagram has Shoppable Posts and Pinterest has Shoppable Pins both allowing customers to purchase from within the app.
Curious to learn more about how both can grow your online store. Check out Using Instagram & Pinterest to Boost Sales
I saved this one for the end because I don’t want you putting all your eggs into social media. Remember you don’t own the social platforms. You follow their rules and if your account happens to get closed for whatever reason. You don’t want to be crying in the corner begging for forgiveness.
Influencers to Help You Shine
Influencer marketing has been around for a while but it’s still a great way to help grow your business. Plus it’s still growing as a method for companies to get their message out there.
Influencers have a close relationship with their followers and they can seem more relatable than a brand. Being able to reach people by their emotions is a big seller. That’s why influencer can be some of the best methods for getting your products out there.
You can find an influencer who has the audience you would like to connect with. In exchange, you both agree, the influencer will promote your product. Make sure you figure out the compensation terms etc!
Promotion could be things like:
- Sharing your products in a lifestyle post.
- Sharing your products in an IG story.
- Creating a YouTube video with your product sprinkled in.
- Writing a blog post and tracking clicks.
- Promoting your products at an event
There are plenty of methods to choose from, just be strategic in your approach. Also, find quality influencers that can give you an ROI.
Look at previous brands that they have partnered with, ask for a media kit, etc. You want to see if they get results and what type of results do they get.
Ads to Target Your Dreamies
Spending money on ads can bring in a great ROI. For example, you use your Facebook Pixel to help you identify potential customers. Run an ad towards those who have previously interacted with your site and get them excited again.
When you decide to invest in ads you can either do them yourself or hire a professional. I recommend hiring a professional, you don’t want to run ads to the wrong people and lose a lot of money.
A pro should be able to help you determine if investing in ads are great for your business. They will also ask you specific information and be clear about what they are providing.
This should give you some ideas to consider as you grow traffic to your store. Always remember to be strategic! Use things that work for you and your business, despite what the market may say.
I’m curious what your favorite method of marketing? Or does it make you want to crack open a tub of ice cream?