Everything You Need to Know About The Custom Shopify Website Experience

Are you curious about having a custom Shopify website made for your eCommerce brand?

There are so many moving parts to a custom-built Shopify versus going with a premade Shopify theme. Because of the custom nature of a custom-built store, the process is different.

While, yes, I love to speak to each prospective client that has an interest in working together. I also think it’s helpful to have easy access to information so you can make some decisions early in your journey.

I’ve pulled together the commonly asked questions I get about the Custom Shopify Website experience. So you can have the information you need. 

Read through and when you’re ready, definitely reach out to discuss things further.

What’s The Process For Your Custom Shopify Website Experience?

The first step is to inquire and share details about what you want and need for your eCommerce business. Once you do you’ll receive a response to book a complimentary chat to make sure there is a mutual fit.

Once we agree to move forward you’ll be invited to book a paid eCommerce discovery workshop so we can plan out your experience and get a more accurate outlook of what you need for your business.

The eCommerce discovery workshop helps us & additional stakeholders to see where you need to focus to get the best results for your online store experience. Together we’ll clearly define your goals before deciding which approach to take toward crafting your online store.

After completing your workshop we’ll move forward with the creative implementation of your online presence.

After many years of working with clients and noticing patterns in what makes more businesses successful than others. I developed this method so that you are getting more than a website and/or a brand.

But an experience that infuses your goals so that you can get more results from your eCommerce business. 

If you ever felt like your store wasn’t hitting the metrics you wanted or that your brand felt out of alignment, this process was created to help you counter that. 

As a product-based business owner, your website is one of your business’s most valuable assets. It’s one of the first impressions your customers have of your business. Plus it’s also how you earn money.

How Long Does The Custom Shopify Website Experience Take?

Each phase of the experience is intentionally planned so that we can get you launched on average between 12 – 16 weeks depending on your specific goals. As no two experiences are exactly alike.

For example, if you need an online store that has a subscription option and/or a custom ordering process, etc. 

That will take longer as we will need more tools and in-depth planning to ensure that your customers have a great sales process. Plus we will need to make sure that when it comes to the fulfillment end of the experience. That you also have a great process that doesn’t add more to your administrative hours.

This is helpful to know so that you can plan accordingly. Especially if you have upcoming launches or want to make sure your website experience is up to par for any potential future investors or collaborations.

What’s Expected Of Me As A Client? Time, Feedback, ETC

The most important expectation is that this is an enjoyable and productive experience for you and your business. Why? Because life has enough challenges already, I want you to feel heard and understood. But I also don’t want you to feel like you’re doing things alone. 

Your expectations are that you show up willing to do the work for the results that you want. Along with helping you design & craft your new online store’s website. I’ll be acting as your guide & motivator as we design and craft your experience.

So that we can have a successful collaboration, you’ll need to provide helpful and honest feedback in a timely manner. Also, submit any requested information by agreed timelines and be willing to ask questions if something seems unclear.

There will be times when you’ll need to dedicate more time to certain tasks than others. I try to factor any time-intensive tasks into the timeline so that you don’t feel rushed. And, one way we combat this is to ensure you have most of what is needed before your project start date.

Overall, I want to make sure that communication happens respectfully from all sides so that we can make your experience just as fabulous as your business.

How Will We Communicate While Working Together?

While working together, I want you to feel heard and that you can put your ideas out there effectively.

How we handle sharing ideas and implementing feedback is pretty simple. We use a project management system to house your entire project in one space. 

This allows us to track the progress of our work together and, at each phase, you’ll have the opportunity to add comments and share information. 

For example, when we are on the homepage mockup phase. You’ll have the opportunity to comment directly on the design inside of our project management system. 

That way, you can specifically call attention to areas you may want to provide feedback on. 

We will have time to chat out ideas over calls, etc.

You’ll also have access to important files and other information. 

The reason why I have clients communicate this way is that emails can get lost when you or I need to reference something specific. Emails can be hard to find, therefore leading to a much slower and sometimes frustrating process. 

While we want to not rush through things, we do want to respect each other’s schedules and ensure that the project stays on track. 

I realize that this method is probably something you aren’t too familiar with. Don’t worry! When we do your Welcome Onboarding, you will get a personalized walk-through video training on how to navigate the project management system. How to submit information, leave comments, schedule calls, etc. So you can feel confident about communicating your ideas. 

Can We Work Together After Launch?

Yes, usually after we launch your new experience, you’ll have some concierge support that is part of the experience. 

If you’d like to have ongoing support to help you further grow & support your business. You can definitely sign up for ongoing eCommerce management.

It’s customized to support the unique needs of your business, but some things that we can typically work on are:

  • Data & performance tracking 
  • Site updates or maintenance
  • Content updates & more

I like to make sure that all the hard work we put into your experience actually continues to contribute to your goals long after launch.

What Do I Need to Provide?

This totally depends on the type of experience we are creating for your business. Usually, clients fall into two categories from which we begin. 

Those with existing well-established branding or those looking to do an entire rebrand & website experience. So I’ll break down some common things you’ll need based on either of those options.

If you have existing branding:

  • You’ll need to provide all your current branding, such as your logo, color selections, typography, and any other design elements that represent your brand. (If you only have certain elements of these, for example, a logo but need colors and typography. Let me know so we can discuss filling in the missing elements).
  • You’ll also need to provide products & any lifestyle photography that is consistent with your branding.
  • Any product information, etc.

If you don’t have branding:

  • You’ll need to add on a branding experience package.
  • You’ll need to provide professional product photography.
  • Your product information, etc.

Other things you need for a cohesive experience are well-written website copy & content. 

Part of creating a great experience is the written words on your website. So you’ll need to either provide the copy from a copywriter, write it yourself, or you can add this to your experience and I’ll take care of the writing for you.

Because let’s keep it real. If you aren’t a writer, this can be one of the biggest things that hold you back from launching your website. 

If you aren’t sure what words to write that will help guide your customers to a sale, then definitely think about hiring this portion out.

Will I Or My Team Be Able to Update & Maintain The Website?

Yes, your Shopify website is yours, and since it’s a central part of your business. It is important that you are able to update and maintain your website freely. 

You and/or your team will be able to add in content or make changes easily. With Shopify’s latest update with Online Store 2.0, you have even more flexibility to make updates that are relevant to your business.

Plus, you’ll also receive training prior to the launch of your online store’s website. In addition to training resources, etc. That will walk you through how to navigate your new experience. 

I want to make sure you feel empowered to run operations fully. 

No, when it comes to the technical aspects of figuring out the launch or linking up your domain, that is included in your experience. 

You will be responsible for providing the necessary account information so I can handle the technical connections, etc. 

You’ll know what to provide and how to provide that information once you have gone through the welcome/onboarding process. 

Please note that if you do need to migrate your website from another platform. That migration is not automatically included in the experience. We’ll need to discuss your specific needs and have them added to your overall experience. 

Otherwise, you don’t have to figure out how to link up your domain, email newsletter integration, etc as it is handled during your experience.

How Do We Start? How Do I Pay? What About A Contract?

When you’re ready to get started, review the Shopify Website Design Services page and inquire about the Bespoke or Custom Shopify Website Experience.

Then from there, fill out the client application form. You’ll then receive an invite to set up a quick video introduction chat to make sure there is a great mutual fit to help bring your vision to life.

I look forward to connecting soon!


I’m Karen, the founder, and eCommerce Expert behind The May Creative. Where I help modern luxury brands build more brand loyalty and increase product sales on Shopify. Connect to learn more about working together. Or check out the other articles below and listen to the podcast for additional resources on growing and scaling your business.


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