Are you evaluating your content marketing strategy for your luxury brand and are considering blogging as an option?
But now, you want to diversify your marketing efforts to maximize sales.
As a luxury brand attracting and converting the correct type of customers to your online store is vital to the success of your business.
Let’s explore how to amplify your luxury sales by blogging on Shopify to reach more of your target customers.
Is Shopify Good for Blogging?
You may be wondering if Shopify is good for blogging.
The short and simple answer is yes, you may have heard that other platforms like WordPress are the best for creating a blog, and that can be true.
Initially, WordPress was made for content management and bloggers. So it’s had several years to develop its features to support that.
But don’t let that discourage you from using your blog on Shopify. There are a lot of features that Shopify as a platform has provided to make blogging easier.
From letting you optimize your blog content for SEO to giving you features to organize your content.
There are numerous benefits that blogging can provide to help you attract the right traffic to your online store.
Why You Should Use Your Shopify Blog
Your next question may be, should you blog on Shopify? I say yes, especially if you plan to do content marketing for your luxury brand.
Content marketing is when you create targeted content that attracts your ideal audience; unlike outbound marketing, you proactively find customers by paying for ads.
Blogging can be a great way to attract your ideal customers looking for solutions your products can solve.
Through blogging, you can write content that search engines will show when someone performs a search via Google or another search engine.
An example of this would be you following a process similar to this:
- Keyword Research
- Write long-form content (that includes your researched keywords)
- Either waiting or submitting your post to search engines to rank.
SEO will help your content gain the reach it needs to attract new customers to your business.
Here is an article on SEO for Luxury Brands: How to Dominate in Search that explores the intricacies of SEO or search engine optimization.
What are the Benefits of Blogging?
Regarding blogging on Shopify, there are many benefits to helping you scale your luxury brands’ online store. One of the primary benefits is that when you blog, your content allows your customers to make an informed buying decision.
Companies with blogs produce an average of 67% more leads monthly than companies that don’t blog.Demand Metric
A common trait of luxury consumers is that they like to do research. Naturally, they will do a quick Google search to gather more insights before purchasing.
Your blog can allow your customers to get that information directly from your business, will enable you to position your luxury brand as an authority, and will lead to more trust for your business.
Let’s take a deeper look at the additional benefits of blogging.
Build Authority In Your Market
Blogging can build authority in your market by creating relevant content that your audience is searching for to discover answers.
The content you post via your blog can increase trust and confidence in your brand, leading to better brand perception.
Controlling the perception of your brand allows you to position your business more effectively in the market as the go-to leader. Once recognized as the go-to for quality and prestige in your market, your customers will happily turn into loyalists who consistently purchase your products.
Blogging can help reinforce your authority because you’re consistently producing educational and helpful content that builds your customer’s beliefs.
The next benefit of blogging is getting organic traffic.
Blogging Sends You Organic Traffic
For years, many marketers believed affluent customers did not shop online. They thought that they primarily focused on in-store experiences so they could touch the products firsthand.
Affluent and high-end customers frequently turn to the internet to find product information.
They do their due diligence in researching the quality and standards of what they want to purchase. You can attract customers more frequently when consistently producing great content because those customers are doing organic searches.
This leads to our next benefit of blogging on Shopify.
Rank Organically for Your Industries Keywords
Another pro of using your Shopify blog is that you can rank for your industry’s keywords.
Your target audience uses keywords to find new products they want to purchase.
Customers who use a search engine to discover new products are more likely to buy.
Opposite of that, social media interrupts the user’s experience by showing products or ads. For customers who are purposely searching for products, their intentions are different.
Blogging allows you to get more payoff from your hard work. Potential customers can discover your content anytime, regardless of when you hit “published.”
You can continue building your market rankings with each new piece of content, allowing you the opportunity to show up for relevant keywords frequently.
Seriously, imagine a new potential customer discovering your article. They find it helpful, so they continue reading more articles from your brand, making them interested in what else you offer.
Now that you know the benefits blogging can create for your luxury brand. Let’s go over how to use your blog to get the most impact.
How to Use Your Shopify Blog to Amplify Luxury Sales
Your blog can be a great addition to your overall marketing strategy. After clarifying your target audience and goals, the first step is determining what type of content you’ll create.
Create a Luxury Content Strategy
Content Strategy is the content plan you are crafting to reach a goal in your business. And with that, you will want to create a content strategy that centers on the goals that you want to accomplish in your industry.
For example, you could have a content strategy to increase sign-ups to a particular subscription box. That goes out to specific customers.
Here, you could plan or strategize a marketing schedule to create specific content that supports that goal. Once you have the content strategy you want to achieve, the next step is to plan it out by creating an editorial calendar.
Determine Your Content Buckets or Pillars
Content buckets or pillars are overarching topics that focus your blog’s content. A focused blog will help ensure you create relevant content for your audience.
For example, if you have a luxury skincare brand. Some content pillars could be:
- Skincare Tools
The content pillars you choose should be broad, while the content you create can be more specific.
Choose 3-5 Content pillars that support your content, then use an editorial calendar to help you plan your content.
Create an Editorial Calendar
An editorial calendar allows you to see the big-picture overview of what your brand will promote at specific times of the year. You and your team can refer to the editorial calendar when planning launches or brand promotions.
You can also use your editorial calendar to see what content can be repurposed (turning blog posts into social media content) will be published.
Tools you can use for your editorial calendar
- Existing project management tools you are using, such as Asana, ClickUp, etc.
- A Google or Excel spreadsheet.
Those are just a few tools to check out that will help you manage your content.
Overall, the editorial calendar will ensure you create content that flows cohesively.
Once your content calendar is in place, you’ll want to focus on consistency. Being consistent will inspire your ideal customers to keep returning to learn more about the various product offerings that you have available to them.
In addition, the consistency of your content creation will also attract new readers and customers.
Plus give you a steady stream of content that can be repurposed into social media posts, newsletters, videos, etc.
Encourage Your Social Following to Read Your Blog
As you are marketing on social media platforms? You can also use your content as an opportunity to direct your audience to your blog.
The readers who visit your website will have a higher chance of signing up for your newsletter. Purchase or share relevant products with others who may need what you sell.
Think about your customer’s journey. Maybe the person viewing your products isn’t the end buyer. They could be the personal assistant of the end buyer. If so, they could grab the link to your site and share it with the final decision-maker.
Sharing a professional piece of content with a well-designed eCommerce store experience will reinforce trust and increase the likelihood of a purchase.
Repurpose Your Blog Posts Into Other Content
Another way to maximize your content is to repurpose it into other formats.
For example, a blog post could be repurposed into social media posts. Or turned into a small audio piece to grab attention on an “IG story.”
You could even turn a blog post into a lifestyle video for YouTube showcasing your products, which translates into snippets you share on social media and newsletters.
By repurposing your blog content into other formats, you are maximizing its reach and saving you and/or your social media team time.
How Long Does it Take to See The Results of Blogging?
You may wonder, well, I see the benefits of blogging, but how long will it take to pay off? Like any other marketing plan or strategy, the time it takes to see results from blogging depends.
Quality of Your Content
Search engines love quality content because it allows those asking questions to find the most relevant answer.
To rank higher in search results, you need to optimize your content for relevant keywords.
Plus, ensuring the quality of your content is what your audience will devour.
Your Industry and Competitors
Depending on your industry’s popularity, if you have competitors already ranking well for keywords in your industry. Your content strategy may take longer to see results.
Google also wants to see that you are producing consistent quality content. Your content calendar will aid you in making sure you know what to post and by when.
Blogging is a long-term strategy; it’s not a quick fix to marketing.
Another thing you can do to ensure a better chance of your hard work paying off is to implement SEO best practices.
The SEO for your Luxury Brand
SEO, when done correctly, can help you rank faster in search engines. Doing the relevant keyword research and optimizing your posts will help Google understand your luxury brand’s content better.
A tip is to ensure that when you are writing content or product information, you use natural language. Human focus content will help your audience discover your content.
You can look at some of the additional resources I’ll link below to check out regarding improving your SEO and addressing some of the commonly asked questions about Shopify SEO.
As a luxury brand, blogging has massive payoffs. It’s another bridge you can create within your business to build trust and foster a community within your brand.
Remember that blogging is a long-term marketing strategy that acts as another avenue to attract customers to your business.
When executed correctly, the payoff is tremendous and will continue to serve you for years.