Are you curious about The Luxury eCommerce Experience™ and how it can help you to rebrand and elevate your eCommerce experience?
There are many moving parts to creating a sophisticated luxury brand that captivates and keeps customers returning.
In this article, I’ve pulled together the commonly asked questions I get about my signature experience. The comprehensive process that I take clients through to reimagine their brand and eCommerce experience. So you can have the information you need to make an informed decision.
Read through, and when you’re ready, definitely reach out to discuss things further by setting up a complimentary conversation.
What is The Luxury eCommerce Experience™?
The Luxury eCommerce Experience™ is a high-end 4-phase luxury brand strategy and design engagement that helps modern luxury, home, and lifestyle eCommerce brands create a sought-after luxury brand.
During this engagement, we work on 4 key areas to ensure you have a solid brand, website, and email marketing strategy. This includes:
- Your luxury strategy to attract aligned customers, retain existing customers and position your brand for new opportunities such as retail expansion, partnerships, and more.
- Your brand identity so you can have a captivating brand, feel confident about how your products are represented in the market, and easily sell your products.
- Your Shopify website so that you have a seamless customer buying journey that helps you increase conversions.
- Finally, a solid system for strengthening customer relationships through email marketing will help you manage communication and sustainably market your brand.
Why a 4-phase process?
For years, I helped business owners create a website while they had bits and pieces to their brand. When it came to them reaching their goals, they would be missing a solid brand and a sustainable way to manage their customer relationships.
Without a strategy or a brand, you’ll blindly operate in your market, not knowing exactly why you are or are not experiencing the success you desire.
For example, someone would come to me with branding they had done elsewhere, but as soon as we got to their website, I realized they were missing vital pieces. Information such as their strategy.
Or their branding wasn’t representative of who they wanted to attract.
If you don’t have an effective luxury brand strategy, you most likely aren’t attracting the type of customers you want consistently.
Noticing these scenarios quite often, I decided I wanted business owners to have all the elements they needed to experience success, and my signature experience was born.
The signature experience ensures you have all the facets for a successful luxury brand & eCommerce experience.
Who Is The Luxury eCommerce Experience™ Best For?
This experience is best for business owners who have business experience. You already know your product offerings, are knowledgeable about your existing customers, and are ready to invest in elevating your brand and eCommerce experience.
What’s The Process For The Luxury eCommerce Experience™?
The first step is to review The Luxury eCommerce Experience™ information page to ensure this is a fit for where you are in your stage of business.
Afterward, you will then fill out a short application to share current insights about your business and what goals you want to accomplish. This information will help me better understand your brand and set us up for a successful conversation.
Once you have submitted your application, you will receive an email invitation to schedule a complimentary conversation to discuss your business and to determine if this experience is a good fit for you.
If there are still some unclear areas, I may recommend starting with a luxury strategy session. During this session, we’ll do a deep dive interview and uncover what you need before making a larger investment. This smaller engagement is also great to help reveal any potential early roadblocks and more.
Once we’ve decided to work together, you’ll receive your proposal, client agreement, and invoice to book your experience officially. If you utilize the payment plan option, you’ll make your first payment to solidify your start date.
After securing your spot, you’ll receive a welcome email detailing the next steps. Plus, you’ll receive your official invite to our private project management system, where we’ll stay up-to-date and manage your experience. In addition, you’ll receive training on how to use our project management system, ask questions, provide feedback, and more.
Why Does The Luxury eCommerce Experience Take Approximately 3 Months?
Creating a solid strategy and producing quality design takes time. Just like you poured time into the quality of your products, your brand and website are no different.
With more brands expanding their businesses online, it’s important that we focus on quality.
In 2021, retail e-commerce sales amounted to approximately 5.2 trillion U.S. dollars worldwide. eCommerce is forecast to grow by 56 percent over the next years, reaching about 8.1 trillion dollars by 2026.
Source
Each phase of the experience is intentionally planned to accommodate the time needed to design, get feedback, and implement revisions. Also, if needed, coordinate with creative partners, such as your product manufacturer and photographer.
Another factor contributing to the timeline is the complexity of your business needs.
For example, if you need an online store with a subscription option, a custom ordering process, or we need to migrate you over to Shopify from another platform, etc.
Producing quality takes time, and we want your business to be timeless.
What is Expected of Me As A Client? Time, Feedback, etc.
The Luxury eCommerce Experience™ is a co-creative process, and I want you to enjoy the journey of bringing your vision to life. One of the most important parts of this experience is that you come prepared willingly to follow the process, as this will ensure that your ideas and insights are heard.
As a client, your expectations are that you are willing to do the work for the desired results. You’ll need to be available to answer questions, jump on calls, and provide feedback promptly. You’ll have my support along the way, as I’ll be your guide and expert as we design and craft your brand, website, and email marketing experience.
Sometimes, you’ll need to dedicate more time to specific tasks than others. Due to those reasons, I factor any time-intensive tasks into the timeline, so you don’t feel rushed.
Overall, I want to make sure that communication happens respectfully from all sides so that we can make your experience just as fabulous as your business.
How Will We Communicate While Working Together?
While working together, I want you to feel heard and that you can confidently share your ideas.
How we handle sharing ideas and implementing feedback is pretty simple. We use a project management system to house your entire project in one space.
Using a project management system allows us to track the progress of our work together, and at each phase, you’ll have the opportunity to add comments and share information.
For example, when we are working on the homepage mockup. You’ll have the opportunity to comment directly on the design inside of our project management system.
That way, you can specifically call attention to areas where you may want to provide feedback.
We will also have scheduled calls to discuss ideas, decisions, etc., further.
While we don’t want to rush through things, we want to respect each other’s schedules and ensure the project stays on track.
This method of communication ensures that we have an organized way to access information. Emails can be hard to find, leading to a much slower and sometimes frustrating process.
Of course, I understand that this type of process will most likely be new for you. Don’t worry! When we do your Welcome Onboarding Experience, you will get a personalized walk-through video training on navigating the project management system. Plus, insights on submitting information, leaving comments, scheduling calls, etc. So you can feel confident about communicating your ideas.
Can We Work Together After Launching?
Yes, after we launch your new experience, you’ll have some concierge support that is part of the experience for a couple of weeks.
If you’d like ongoing support to help you further grow & support your business. You can sign up for my Luxury Brand Growth Experience™.
It’s customized to support the unique needs of your business. Here are some things that we can typically work on
- Ongoing brand updates.
- Shopify site optimization.
- Klaviyo email marketing management.
This will ensure that all the hard work we put into your experience continues contributing to your goals long after launch.
Will My Team Or I Be Able to Update & Maintain The Website?
As part of the experience, you or a team member will receive personalized training. The training will teach you how to use and manage your website. Plus, your Shopify website will be built with the latest framework Online Store 2.0, which will give you greater flexibility to make relevant updates to your website when needed without asking for further assistance.
Will I Have to Launch or Handle Technical Setups Myself?
No, regarding the technical aspects of figuring out the launch or linking up your domain, that is part of your experience.
You will need to provide any appropriate access to connect your Shopify store to apps and other tech tools. You don’t have to figure out how to link up your domain, email newsletter integration, etc., as it will be handled during your experience.
As part of your welcome experience, you’ll receive a list of what and how to provide that information once you have completed the welcome/onboarding process.
How Do We Start?
Review The Luxury eCommerce Experience™ information page when you’re ready to start. Then from there, fill out the client application form. Once submitted, you’ll receive an invite to set up a quick video conversation to discuss your goals and ensure we are a great fit to work together.
