Running a web design business can be a lot of work.
You’re wearing so many hats especially when you are building a cohesive yet strategic online presence for your clients.
There can be so many elements from brand identities, brand collateral to social media graphics. That gets nailed down then you move onto the designs for the actual website.
Once that’s approved then it’s onto web development where you have to bring everything together.
It can be a lot and so today I want to talk to you about some reasons why you should pass on web development to a developer to grow your business.
Giving up control is probably one of the top things that designers might have a concern about.
I get it you work really hard to bring together a cohesive brand experience for a client and giving up some level of control to someone else can be quite scary. You want to make sure that the web developer you work with gives that same type of type of quality that your clients expect and receive from their experience working with you. But at the same time as a business owner, it’s not a smart business practice to do everything in your business. Especially when you want to grow.
Growth in your business is a part of every business owners goal. One way is outsourcing the web development aspect of your process. Check out the following reasons how this can benefit you in your business.
1 | Limited Coding Skills
I know you’re multitalented but maybe your coding skills just are at your ideal level, therefore, limiting your design capabilities. Restricting how you can design certain goals into your client’s designs. Possibly your client has asked for a special functionality that is not within your skillset so you may have to give them another alternative or even said “no”.
For example, maybe your clients want a special functionality that you know it’s going to take you outside the scope of the project or that you know it’s going to take an extensive amount of time to complete. There may be a ton of research involved requiring lots of Google searching to figure out code and implementation.
Outsourcing development opens you up to more opportunities offered different types of designs functionalities and design capabilities that can give your clients a premium design. Clients coming back to you and raving about how awesome your designs have been to their business will definitely make your stand out and have them raving to their friends and family. Ultimately making you look like a rockstar business.
2 | Offer Premium Designs
Which leads me to reason #2 offering premium designs. Maybe when you first started your business was offering certain designs that were fine at the time. Now that you’ve you’ve been in business for a while and you know your audience, maybe there are different design elements that need to occur. Especially when you understand the long-term goals of your client’s website.
Offering a premium design would allow you leverage and really stand out amongst others because your designs were planned for the growth of your clients business. Therefore placing you ahead of the game in terms of design.
Premium designs are not just about fancy interactive element on a website it’s about making sure that your clients excel in their business. That could be a better user experience, increased opt-in sign up’s, etc.
3 | Improved Design Process
Ever wanted to improve your design process so that you can design with ease. Outsourcing development can help improve your process. Instead of worrying about meeting a deadline because development is going to take longer in your process you can focus your attention on your client’s goals. Spending more time on planning and the strategy to really add a personal touch to your business.
With your improved design process, you are now able to focus on your zone of genius. Plus guess what you can then take on more clients because you’re saving so much time from development. Those hours you would normally dedicate to development and fixing code can now be shifted back to your clients. Taking on other clients or speeding up your process increases your income.
Outsourcing development when it’s not your jam has so many benefits from reduced stress to potentially earning a higher income.
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